Should we be the first batch of users of new cars when they are launched? In the past, there were advantages to take advantage of, but this year and next year they will all suffer losses
In the past one or two years, in the domestic automobile market, especially in the field of new energy vehicles, there is basically no such thing as "spot", and many brands and car companies will basically adopt pre-sale or even blind booking when launching new cars. For many new models, the first batch of users who place an order, or those who participate in blind ordering, may receive more rights and interests than the official launch. So now that new cars are on the market, many manufacturers are fighting for the first wave of orders, and for many small partners, they will also struggle with a question, that is, whether to be the first wave of users when new cars are listed!
In fact, in the past few years, especially when the price of the product is relatively stable, and the technological evolution is not so fast, choosing to become the first batch of users, there will indeed be a lot of gains, of course, the premise is that as a consumer, the current situation and prospects of the brand are more understanding, at least in the short term, the possibility of the brand running away or going out of business is relatively small, so becoming the first batch of users, many times, the rights and interests obtained, are indeed enviable. For example, when NIO launched ES8 and ES6, it gave the first batch of owners the right to replace batteries for free for life.
But in the past year or two, we are not very recommended for new cars to be listed and strive to be the first batch of users, the reason is actually very simple, that is, the market competition is too fierce, and when the new car is listed, some rights and interests may be released to attract users to place orders. However, due to the fierce competition in the industry, after the new car is launched, the price of the product may change soon, and this change is naturally downward, and after the price of some brands drops, there will be more rights and interests. As a result, it may only be a few months later, and the users who buy cars later get more rights and interests than the first wave of users, and spend less money, and the first batch of users who buy cars have become the so-called "grievances".
Therefore, the price change, or the industry price war is too tragic, consumers should think clearly when buying a car, that is, the first batch of users to buy a car is likely to suffer a "backstab" in the back, the product price will be reduced, and the rights and interests will increase. The reason is very simple, that is, car manufacturers also need to maintain sales, or use lower prices and more rights to maintain market heat. In today's fierce market competition, once the market heat is lost, then many models may collapse.
Some time ago, there was a discussion on the Internet about the price reduction of Wei brand Blue Mountain, when the new car was listed, the manufacturer promised not to reduce the price in the short term, but after the car was listed, the sales volume was not very ideal, so the terminal had a price reduction of about 30,000 yuan, which made the first batch of users who bought the car very annoyed, and questioned the manufacturer. However, the manufacturer believes that this is a promotional activity for dealers, and the guide price has not changed, so that many old car owners have suffered a "dumb loss".
Of course, more importantly, many new cars are now on the market, especially when new energy vehicles are listed, in terms of many product functions, only the hardware is pre-embedded, and many subsequent functions need to be realized through OTA. If there is no OTA or the upgrade is not satisfactory, then those users who buy the first car are equivalent to spending money on hardware, but they do not get the corresponding features, and of course, the depreciation of the product.
The previous collective complaint of Xiaopeng P5 owners,This is the case,Xiaopeng P5 dual lidar version of the model,Spent more money,Purchased a higher hardware level of the model version,Xiaopeng Motors promised that NIO will achieve urban NOA,But a long time has passed,Xiaopeng did not finally land on this batch of P5Urban NOA。 Moreover, Xpeng P5 also launched a facelifted model, and the overall price dropped significantly, and finally the first batch of car owners to bear the consequences of Xpeng Motors' "big words", and second-hand cars have to bear greater losses.
Therefore, in fact, from this year and next year, the price war in the domestic auto market has occurred or is likely to continue to occur, and the iteration speed of the product is faster, we do not recommend that you buy the first batch of new cars when they are launched, or you can continue to wait, wait for the price to stabilize, and observe the frequency of OTA upgrades, and then it is not too late to start.
Finally, I would like to say again, Xiaobian's ideal L8 is the first L8 order in Lanzhou, at that time, in addition to 5000 pieces of optional electric pedals with an original price of 10,000 yuan, there are no other rights and interests, after June this year, the ideal L8 has discounts in various places, twenty or thirty thousand is not unusual, and there are more things to send...