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There was another thunderstorm in the Fangcun tea market, and the company swept away hundreds of millions of yuan in just a few months

author:Photographer Zheng Jianwen

Recently, news of a thunderstorm has been reported in Fangcun, Guangzhou, the holy land of roasted tea, and this year is the fourth time that there has been a thunderstorm. The company that exploded this time was a company that was just established in June this year, and it easily raised more than 100 million pig-killing plates in less than half a year. It is still a familiar routine and a familiar formula, the company was established in June and released three concept products for unknown reasons. However, by promising high-yield, high-price recycling, all kinds of recycling that is poured back and forth. In the end, a large number of roasted tea customers were fooled into the game. I really don't understand what kind of psychology he has in this pile of roasted tea customers? The more people who want to make money, the easier it is to get into this game. Then, he walked on the tip of the knife and licked the blood, this is the end of the year, how to spend this year?

There was another thunderstorm in the Fangcun tea market, and the company swept away hundreds of millions of yuan in just a few months

Tea is a kind of life drink, it does not have any financial attributes, but it is regarded as a tool for defrauding money by some unscrupulous merchants. This kind of speculation not only caused consumers to lose a lot of money, but also undermined the normal order of the tea market. For this undesirable phenomenon, we should remain vigilant, not to be confused by short-term interests, to look at the value of tea rationally, and to carefully choose investment channels.

From ancient times to the present, tea has been the characteristic drink of our Chinese nation. It carries a long historical and cultural heritage and is an important part of people's daily life. However, now, this tea market, which was originally the main purpose of tea tasting, has gradually been eroded by some unscrupulous merchants. They took advantage of the scarcity and collectible value of famous teas such as Pu'er tea to hype up the price of tea, turning it into a tool for speculation.

There was another thunderstorm in the Fangcun tea market, and the company swept away hundreds of millions of yuan in just a few months

These merchants have attracted the attention of a large number of investors by releasing tea products under various names and touting their high returns and high appreciation space. They take advantage of people's blind belief in the tea market and the psychology of pursuing high returns, and set traps one after another, so that investors have fallen into traps.

However, this hype was short-lived after all. As time passed, more and more investors began to realize the dangers of this speculation and withdrew from the market. And those tea companies that were once glorious also exploded one after another, and finally ended up with a bamboo basket for water.

In fact, the tea market has always been a very promising industry. It can not only meet the needs of people's daily life, but also serve as a way of cultural inheritance and communication. However, the behavior of these unscrupulous merchants has turned this otherwise beautiful market into a miasma. Their behavior not only harms the interests of consumers, but also undermines the normal order of the market.

There was another thunderstorm in the Fangcun tea market, and the company swept away hundreds of millions of yuan in just a few months

As consumers, we need to maintain the ability to think rationally. Don't be fooled by the short-term boom in the market, and don't blindly follow the trend of investing. It is necessary to look at the value of tea rationally and understand its historical and cultural background and characteristics. At the same time, it is also necessary to choose investment channels carefully, and do not easily trust those so-called "high-yield" products.

There was another thunderstorm in the Fangcun tea market, and the company swept away hundreds of millions of yuan in just a few months

And for those entrepreneurs who want to really do a good job in the tea business, you should take a long-term perspective. Don't think of tea as just a tool for speculation, but focus on its quality and cultural heritage. Only through honest management and high-quality products and services can we truly win the trust and support of consumers.

In this era full of challenges and opportunities, let us work together to promote the healthy development of the tea market. Let tea truly become a part of people's lives, convey the long historical and cultural heritage, but also bring health and taste improvement.

There was another thunderstorm in the Fangcun tea market, and the company swept away hundreds of millions of yuan in just a few months

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