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As the temperature drops, the sales of warm coats continue to rise, a few days ago, topics such as "domestic down jacket price of more than 1,000 yuan, 7000 yuan domestic down jacket" have also been on the hot search list of major platforms, down jackets are getting more and more expensive, and it seems to have become a topic that will not be absent every winter.
However, in the past few days, the style of painting has changed abruptly, and a group of college students who claim to "rectify the down jacket market" have formed a group to focus on the military coats of their grandfathers and the flower cotton jackets of their grandmothers, shuttling through various platforms, and their slogan is: "It's not that down jackets can't afford to buy, but military coats are more cost-effective." ”
The main force of any trend is indispensable to college students who love "flower work". After a cooling down in the Northeast, the video of several college students teaming up to walk into the classroom wearing military coats has been liked by nearly 2 million people, and this "popularity" has been brought up. Now, in the classrooms, cafeterias, campuses, and even in the subway at Northern University, there are a group of college students wearing military coats and floral cotton jackets, which in their words is called: one person wears it to look like performance art, and a group of people wear it and it becomes a fashion item.
In addition to the fashionable appearance and good warmth effect, another reason why college students choose military coats is that they are cost-effective.
Data show that from 2015 to 2020, the average price of down jackets in China has risen from 438 yuan to 656 yuan, and the price of large cold-proof clothing has exceeded 1,000 yuan, of which more than 2,000 yuan accounts for nearly 70%.
According to a number of shopping apps, the sales volume of military coats in many online stores are more than 10,000+, and the price ranges from 40 to 100 yuan. During the Double 11 period, the turnover of cotton clothing designed by military coats increased by 181% year-on-year. On the Pinduoduo platform, the sales of military coats in a single store have exceeded 100,000.
Some hot-selling merchants said that in the past, their military coats were sold as labor insurance products, but this year, the number of student customers has skyrocketed, and some still place orders together in a dormitory, and in a week, they have sold the sales of the entire winter in previous years.
(Editor: Lao Xu)