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- Source/Brand Officer
- Author/Brand Officer
Introduction: Presumably people who do e-commerce know that the main force of consumption lies in women, because women are very good at pleasing themselves, and their purchasing power will be a little higher than that of men, so women's products, especially women's clothing, are one of the most popular existences in the e-commerce industry, but they are also the existence of high refunds.
Many people who do e-commerce reflect that the return rate of many of their goods is not as high as women's clothing, and even one of them reflects that the highest transaction rate is women's clothing, but his return rate is as high as 84.38%, and now he doesn't understand, why is this?
Presumably, most men may not understand, but women can basically understand it, mainly because the difference between a buyer's show and a seller's show is too big. Just put a few pictures to know the lethality.
Seller's show: Barbie in the world, fairy in the mortal world, buyer's show: Where is the aunt?
Many girls fantasize that the pictures of the models must be beautiful on their bodies, but when they receive the clothes, they look at the upper body and their eyes are dark. I can't say it's different, I can only say that it doesn't matter.
I'm really begging the merchant, can I have a snack? It's really a woman who is wronged, right?
At this time, some people may jump out and say, "Other models are in such good shape, can't you lose weight if you look at your own body and don't look good?
How to say, first of all, generally speaking, women will look for clothes according to their figure, and they will also look for clothes according to their own size, the same clothes, since she has made M and L sizes, and even XXL sizes, so why can't she place an order? Why can't you wear them? Is it possible that every woman must grow into an XS size figure to be allowed to buy clothes?
Let's not mention the basic requirements for the quality of clothes, clothes must first look good, and then they can be sold, since the first standard of good looks can not be done, then, any consumer is qualified to criticize this clothes.
Many merchants knew that they couldn't meet the standard of looking good, so they hollowed out their minds, 800 hearts, and tried their best to sell a rag to a few hundred yuan.
01, don't do the model concave shape, I'm afraid
Recently, there was a hot search of "The reason why the clothes are ugly is because I am not contrived enough" was discussed on the Internet, and many netizens posted the before and after comparison between themselves and the clothes, standing normally, ordinary, and doubling the beauty of the concave shape, in an instant, netizens realized that it was not that I was not good-looking enough, but because I was not contrived enough.
In the same way, why can the models we see on the official network map look so good, but why are they obviously similar to her, but they are different when they buy them? It's also like this, which model doesn't wear a dress and pose in all kinds of poses? Anyone who can sit will never stand, and anyone who can twist his waist will not straighten his back.
In order to make their clothes look better, merchants can make models twist out of any shape. So now netizens have realized that whenever they see the model picture twisted into twist in the merchant's picture, they should buy clothes carefully.
After all, who has nothing to do to wear clothes and go out in a concave shape, and walk with twisted patterns, I am here to wear clothes, not to be punished.
At this time, Uniqlo stood up again, don't say it, don't say it, Uniqlo's model picture is really real, so real that I feel that I won't take a second look at it, and I will never buy it.
But many people said that although the model picture is really dirty to wear, it is still good to wear in reality.
At this time, we are going to send out a soul torture, do you want to buy beautiful clothes like those twisted into twisted models, or buy clothes that are real and casual like throwing garbage downstairs? Netizen: I'm sorry, I choose to return the goods for no reason within seven days.
Of course, some merchants will not think about these complex problems, because in many websites of merchants, many of their model pictures are actually stolen, clothes are casually wholesale, the upper body effect is not known, the return rate is high, they don't care, after all, there is always a big boss will place an order.
This is not the most excessive, the most excessive thing is that in these years, they don't even bother to invite models, because at the end of the day, some of the clothing models are charged by the piece, they simply don't even invite the clothing models, and directly invite the hottest AI models in the past two years.
02, it's not a real model, I can't afford it, but AI is more deceptive
You are now searching for women's clothing in a certain treasure or a certain night, there are a lot of clothes that look like bells and whistles, what sweet sister style, many of them use AI as a model display, and they are all partial to the animation style, the body structure of these models is very different from the proportion of female body structure in reality, and there is no reference value at all.
And it is impossible for women in reality to have a perfect body or a delicate and beautiful face forever like anime women, and there is no reference value at all.
Dare to show the model picture of their own clothes, the business really saves money to the extreme, and plays with consumers as wronged, the point is that these clothes actually have hundreds of orders per month, at that moment, I think sometimes it is better to have self-knowledge of yourself.
But this kind of atmosphere is getting more and more serious, such as the national style Hanfu improved sweater that was very popular some time ago, and those merchants AI a delicate and beautiful woman, wearing a national style improved sweater on the catwalk, which suddenly became popular on the Internet.
Many women who like to wear the national style, and some even girls who don't like it very much, are also attracted by the atmosphere created by such a delicate and beautiful sweater and body blessing.
As a result, the clothes received are exactly the same as the clothes on the picture of the AI model, which can only be said to be irrelevant, delicate, beautiful and elegant on the AI model, full of temperament, bloated and ridiculous on oneself, the little family is very angry, obviously the details are the same in all aspects, but why are they worn on AI and worn on people are completely two faces?
This sparked complaints on the whole network, and everyone collectively called her the first batch of victims of the national style sweater, and it was quite awesome to be able to make a fairy fluttering dress into a maid outfit in the new library.
But even so, you still have a lot of people to challenge, impossible, means that you can't control it, I'll control it, and then overturn with passion.
I said this set, could it be a gorgeous version of Wang Baochuan digging wild vegetables? There are even a bunch of people running out and saying that it's because you're not thin enough, you're so fat, you must not look good in this kind of clothes, AI models are so thin, you have to be as thin as AI models to look good.
Okay, I know you're a PUA consumer sent out by the merchant, first of all, she made it, since there are several sizes, then she should make certain improvements in order to fit these sizes, and moreover, among the women who place orders, there are many women who are also very thin, and they don't feel like they are wearing, so how thin should they be, thin into a skeleton shelf, right?
The clothes are not good-looking, you don't talk about the problems of the merchants, you don't talk about the problems of the manufacturers, you don't talk about the problems of the designers, you don't talk about the problems of the fabrics, you don't say how the AI drawing ratio does not fit the real human body, there is a problem with AI drawing to be a clothing model, you go to say that people are not good-looking, people's problems.
You go to the class, start a PUA teaching class, who can drive you? It is the people who pick the clothes, not the clothes that pick the people, who is the master? Who is the slave? Can you tell the difference?
But obviously, the merchants don't know the relationship between clothes and people at all, they are determined to make every piece of women's clothing into S size clothes to PUA women lose weight, if you don't lose weight, then you can't wear it.
Clothes specially designed for thin people, you don't look good because you are not thin enough, you can't wear it, because you are not thin enough, and there has never been a business to consider whether these clothes can fit women to design.
03, Bai Youxiao seems to rule the world, the size is getting smaller and smaller, and the fabric is getting less and less
To be honest, the aesthetics on the Internet have basically formed a trend, that is, white and thin, many girls are crazy to lose weight in order to cater to the current aesthetics, the purpose is to be able to wear S size, or even X size.
The waist is getting narrower and narrower, and she doesn't care about the life or death of women at all, there is such a blogger, she bought a dress, and she put it on and looked, where is this dress, this is a half-legged skirt, which can only be put on the thighs of the set, for a moment, I don't know if it's a person wearing clothes or clothes wearing people.
Some merchants even complained that the clothes she sold couldn't even be worn by models, which is not the most outrageous, the most outrageous thing is that many bloggers are obviously as thin as bamboo poles, but they still have to buy M or L sizes.
Then I bought it back and looked at it, and found that she couldn't wear it, she found that she couldn't wear it, and then she tried to wear it for her dog, but the dog wore it, and it was even a little narrow, and then the blogger picked up the dog's clothes and put them on himself, and found that the dog's clothes could be worn, even a little loose.
It's really a magical reality, even a female star said that she likes a certain brand of clothes very much, but she can't even wear the biggest size of their house, is it because these girls are not thin enough?
Women with a lot of needles stood up and reacted, they didn't even have 80 pounds, but they still had to wear M size, or even L size, and PUA women said it was because they were too fat? The most outrageous thing is that they actually set the XL size at 105 pounds.
What's even more outrageous is that those size ranges are actually calibrated as a height of 1.75 meters and a weight of 75, at that moment, I was thinking that normal people are more than 1.757 pounds, so they have to be thin into skeletons and break them up, and they can still make soup.
Then again, why is there a high return rate in the women's clothing area? Maybe you want to say that it's all like this, no, no, no, you go out to a foreign country, they don't make their clothes so small, and even many women who wear XXL size in China have to find S size abroad.
Many girls who feel a little fat in China, or even very fat, go to a foreign country and directly burst with confidence, directly from the so-called fat to thin, there is a blogger, she shared her dressing in the United States.
In China's XL size, she can't even zip it, while in the American size L, she wears it very smoothly, and even a little loose.
Some careful netizens found that American clothes are actually still made in China, good, the clothes for Chinese are getting smaller and smaller, and the clothes for foreign countries are getting bigger and bigger, right? Save fabric from Chinese, save foreigners, right?
At this time, there are objections to come out, they will say that it is because foreign people have a big skeleton, Chinese girls have a small skeleton, ah, yes, you are right, Chinese girls are all small skeletons, you go out to the street to take a look, is the street full of girls with small skeletons? Made in China These four words have already explained the problem, okay.
Obviously, these merchants who make clothes refuse to bother to polish the size on the structure of women's bodies, and they don't want to do a good job of marketing, clothes are not worn by Chinese girls, pictures are formed by AI, and beauty needs to be concave and concave, so who can keep this kind of clothes?
04. Conclusion
Nowadays, the clothing industry is getting more and more rolled, even the niche circle of Hanfu has begun to roll in, if the clothing is on the shelves, if you want to create your own world, you must work hard, either the quality is clear, or the price is reasonable, or spend a lot of effort to find a good model, of course, the root foundation of everything must be based on whether this dress can be worn normally and reasonably on the body of women, and the whole bells and whistles marketing has no meaning, otherwise, if a girl who comes to pay attention to it finds that it does not fit, the goods are not right, and she will give a refund directly。
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