Even if it is "difficult to protect rights", businesses dare to threaten consumers?
Text | Selling Wine Wolf Team
Ed southerly
As of November 7, the video of consumers buying fake wine to defend their rights but being "robbed of alcohol and smashing cars" has been liked 129,000, commented 42,000, and retweeted 11,000. Judging from this data, this rights protection incident has become a hot topic on the Internet, and tens of thousands of comments are full of "anger", and everyone hopes to see the "follow-up" of justice being served.
So, why exactly did this incident happen? Are consumers using legitimate means to protect their rights? What is the psychology behind the "smashing" of wine sellers?
1
Ten times the claim, the merchant shouts injustice!
According to the information released in the video, on September 28, a consumer in Wuhan "Xiao Li" bought a case of liquor at a famous cigarette hotel in Wuhan, suspected to be fake liquor. The complaint was filed with the Second Market Supervision and Management Institute of Wuhan East Lake High-tech Development Zone.
On October 30, Xiao Li received a notice from the Market Supervision and Administration Bureau, asking Xiao Li and the merchant to go to the market supervision center at the same time to see if the merchant recognized the wine. As a result, in front of the city prison, Xiao Li was "robbed of alcohol and smashed the car" by the merchant.
It can be seen from the video that many people participated in the "smashing", not only using violent means to kick the glass, but even using "tools". The purpose of these people's "snatching" was to get back the "fake wine" involved and throw the wine on the ground on the spot to destroy it.
The most infuriating point is that among the people involved in the "smashing" in the video, some people openly threatened the photographer, shouting "kill you", and some people chased the photographer to prevent the photographer from shooting.
According to the comments of netizens, "It is unbelievable how such an incident could happen in broad daylight." And some industry insiders who paid attention to the above incident also sighed, "I am afraid that the main business of these people is not to sell alcohol." What kind of businessman would handle things like that? ”
However, the merchant involved gave a plausible explanation in an interview with the media. The merchant said, "They are a fraud gang, and the box of wine was placed there by an acquaintance, and I haven't paid anyone else yet, so they said they wanted wine and bought it directly." ”
Such a "reply" from a merchant is even more outrageous in the eyes of netizens. Even if this is a "set-up" with the participation of acquaintances, then as a wine seller, daring to sell wine to consumers without even verifying the authenticity is also a sign of irresponsibility. Selling things is to make money, but is it reasonable to make money like this? Is it reasonable? Is it legal?
2
The environment is not good, don't add to the chaos!
Since 2023, the entire wine industry has not been "prosperous" as expected, and the situation of the off-season is very light and the peak season is not prosperous has made the merchants who are fighting on the front line of the market feel the real "cold".
In the view of industry veterans, the root cause of these situations is the weak market demand, but the more difficult times are, the more important the reputation of an industry, the reputation of a company, and the reputation of a store.
The incident of "smashing" consumer vehicles in Wuhan is definitely a "case" in the rights protection incident, but the impact caused by it must be borne by the entire industry. Why? From the consumer's point of view, no matter where the "smashing" of the vehicle took place, the participants are all relevant personnel of the liquor seller, and if they dare to do so, will other liquor sellers dare?
It's already bad luck to buy fake wine, but you have to be threatened with "killing you". No one wants that kind of experience. And the way to avoid it is to "don't buy it". Of course, the popularity of the event is declining, and the impact is definitely not enough to cover all consumer groups. But such an event should never have happened.
In the view of a wine merchant, at the moment when the general environment is not good, all wine companies and wine merchants should pay more attention to their faces, and even if they make less money, they cannot use "crooked ways" to deal with market changes. If you do this, you may survive for a while, but sooner or later you will pay a greater price. In a country where the rule of law is becoming more and more perfect, law-abiding operation is the only option to make money in the long run. #MyLifeDiary##Liquor##头条酒馆#