Tianyoude's nationalized and high-end "Pathfinder" No. 0 wine sample!
Text | Selling Wine Wolf Team
Ed southerly
On November 4th, the fifth anniversary of the listing of Detianxia's high-end product Detianxia Zero Liquor was held at the Tasting Center of China Liquor Industry Association. As the first high-end product of Tianyoude, the No. 0 wine sample shoulders the important task of seeking greater living space for the highland barley wine category, which is of great significance.
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The "Sharp Knife" sample zero is in line with the trend of the times
More and more popular in the market!
On September 14, 2018, the sample of No. 0 was released. Taking this as an opportunity, Tianyoude officially entered the high-end field, laying an important foundation for Qingli Liquor to enter the high-end market. In the past five years, as a high-end representative of Tianyoude, the "Sharp Knife" No. 0 wine sample has continued to seize the minds of consumers.
The health attributes and excellent quality of "No. 0 Wine Sample" are enough to keep the market watching!
The Qinghai-Tibet Plateau is selected from high-quality barley at an altitude of 3,000 meters above sea level as raw materials, using the original natural brewing process, "day", "time", "people" and "wine" are combined into one, after 4 seasons, 24 solar terms, 4 times of feeding, 16 times of steaming wine. After 5 years of wine and 6 years of aging in pottery jars, it has undergone 1815 tests, rich in 1399 flavor substances, 91 kinds of terpene active ingredients that are beneficial to human health...
It is worth mentioning that at the event, 10 top chief tasters of liquor in China's liquor industry conducted expert appraisals on the samples of No. 0 liquor from different years from its listing in 2019 to 2023, and finally agreed that the No. 0 liquor samples have the characteristics of clear and transparent, fragrant aroma, elegant and comfortable, sweet and clean, mellow and supple, long aftertaste, and unique style.
As a personalized wine, "Zero Wine Sample" will be sought after by more and more consumers!
Since 2023, China's liquor industry has once again set off a new wave of adjustment. In order to gain a foothold in the traditional industry and achieve sustainable development, wine companies need to continue to forge ahead on the basis of integrity and innovation, so as to meet the diversified and personalized consumption needs of consumers.
As a fusion of nature, humanity and brewing techniques on the Qinghai-Tibet Plateau, the "Jiandao" No. 0 liquor sample brings the characteristics of highland barley liquor, highlights the advantages of raw materials and craftsmanship of highland barley liquor, and creates a new style of highland barley liquor. It is reported that in 2021, the traditional brewing process of Qinghai Qingli liquor was approved as a national intangible cultural heritage. In 2023, Qinghai Mutual Aid County was recognized as a "World Wine Specialty Production Area", injecting new strength into the brand.
▲Song Shuyu, chairman of the China Liquor Industry Association
Song Shuyu, chairman of the China Liquor Industry Association, believes that the consumer market is increasingly interested in high-quality, personalized wines. The No. 0 liquor sample has a unique ecology and unique skills, which are unique among many Chinese liquors.
"Since its launch, the No. 0 wine sample has played a very important role in the promotion of Tianyoude's high-end product line and brand influence, and has also been highly recognized by more and more consumers." Song Shuyu said.
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Sample Zero
A banner to promote nationalization and high-end
Since 2023, Tianyoude has taken "taking root in Qinghai, expanding the northwest, and laying out the whole country" as the direction of market layout, firmly implemented the integration strategy of Qinghai and Gansu, deeply consolidated the provincial market, and focused on winning the battle to defend Xining and Qinghai, and actively explored the strategic regional markets in Beijing, Shanxi, Shaanxi and Henan.
From the perspective of the layout of Tianyoude, it is actively seeking regional breakthroughs and advancing to the national market. In this context, as a high-end representative, the "Sharp Knife" No. 0 wine sample is one of the keys to the success of Tianyoude.
From the perspective of the macro environment, economic recovery, market recovery and consumption recovery will be the main direction, which will create rare development opportunities for Tianyoude. According to the "2023 China Liquor Market Interim Research Report" released by the China Liquor Industry Association, the liquor industry will show a trend of slow growth and rational growth in 2023, and the liquor consumption market will gradually recover in the second half of the year.
From the perspective of enterprise response, in 2023, Tianyoude will fully launch the "C" end strategy. On the basis of the core terminal, two moats of social relations and group buying are established, and a three-in-one marketing model of channels, group purchases and social relations is established to form a three-plate resonance and mutually promoting marketing system. The "1+3N" marketing model has been innovated, allowing influential people to influence influential people, and the effective combination of channel model and consumer operation work has helped product sales.
The macro environment is improving, focusing on the "C-end", and with the help of the publicity and momentum of the fifth anniversary of the listing of "No. 0 Liquor Sample", No. 0 Liquor Sample is going deep into major markets as a "pathfinder", playing a positive role in promoting Tianyoude to go out of Qinghai and to the whole country, and help Tianyoude to "build a first-echelon Chinese liquor enterprise with significant differentiated competitive advantages in an all-round way in 2027". #MyLifeDiary##Liquor##头条酒馆#