Huanggou Liquor sounded the clarion call for the whole year.
Text | Selling Wine Wolf Team
Ed southerly
On November 4, the 2023 annual sprint and Mid-Autumn Festival battle summary and commendation meeting of Huanggou Liquor Marketing Management Center with the theme of "Striving for the Future, Taking Advantage of the Situation to Create Glory" was successfully held in Shangqiu. Hu Xiaoming, deputy secretary of the Party Committee and general manager of Huanggou Liquor, Li Yuanjun, general manager of the marketing management center, Cheng Zhenwei, Hu Yinling, Li Guangjie, deputy general managers, attended the meeting.
A
"Winning 2023"
Huanggou Liquor continues to grow!
Since 2023, China's liquor industry has been encountering problems of one kind or another, and various contradictions have moved from behind the scenes to the front of the stage. In the view of industry experts, it is impossible to ignore the accumulation of many problems in the liquor industry in the long cycle with the impact of the economic environment, and the long-term accumulation of external and internal contradictions has broken through the critical point, although the industrial economic indicators are still growing, but are facing the superimposed impact of many factors such as macro policies to the consumer market.
However, even under the pressure of such an environment, there are still high-quality development wine companies represented by Huanggou Liquor that can achieve sustained growth, not only stabilizing the basic market under pressure, but also finding new increments in the market of the Red Sea.
It is reported that 2023 is a crucial year for Huanggou Liquor to achieve its strategic rise and lead Yudong Baijiu to a new height, a turning point for the development goals of the 14th Five-Year Plan, and a key year for transformation and development.
This year, from taking advantage of the Spring Festival marketing to create the big IP of the "Xingfu Chinese Year" Huanggou Festival, seizing the fast lane of the development of the liquor industry at the beginning of the year, and then winning wide praise from the industry for the holding of a series of major brand activities, Huanggou Liquor has taken the lead, focusing on the core business, and achieved high-quality development in a number of tasks.
In the first half of 2023, sales increased by 66.73% year-on-year, and the annual task achievement rate was 74.36%, achieving the goal of more than half of the year and more than half of the task, creating the highest sales peak in the first half of Huanggou's development history, and running out of the "acceleration" of high-quality development, laying the foundation for the whole year.
From January to October 2023, Huanggou Liquor continued to maintain a growth trend, with a rapid expansion of the sales market, a year-on-year increase of 70%, and a year-on-year increase of 46.75% in sales of Fuxiang series products, and a strategic large single product began to take shape.
▲Li Yuanjun, general manager of the marketing management center
Li Yuanjun said in the marketing work report that as the company's core strategic products, the sales proportion of Fu series products has reached a new high, and the overall revenue growth rate has exceeded the historical level in the same period; With the acceleration of the pace of the key layout of the province's key markets, it has begun to show scale effect, nearly 40 offices in the province, not only to achieve the coverage of 11 prefecture-level cities, but also in Zhengzhou, Zhoukou, Kaifeng to achieve market deep cultivation; The strength of the team continues to increase, and outstanding talents begin to gather in Huanggou, which has gradually become an excellent platform for outstanding talents in various regions of the province to exert their value.
B
Strive for honor and create brilliance!
▲Hu Xiaoming, deputy secretary of the Party Committee and general manager of Huanggou Liquor
General Manager Hu Xiaoming pointed out in his concluding speech that the "decisive battle at the beginning" mentioned in the meeting at the beginning of the year is not a lie, Huanggou people used ten months to run out of the acceleration of the contrarian trend, and the local market on the basis of intensive cultivation, the growth trend is gratifying; Zhoukou, Kaifeng and other markets have laid a solid foundation with the goal of "building a second base"; The provincial capital Zhengzhou market has been promoted in an orderly manner, the brand voice has continued to amplify, and the organizational structure has been improved.
In the eyes of industry insiders, Huanggou Liquor is making steady progress towards its annual goals, and has maintained steady growth in the critical period of industrial adjustment, with good prospects.
On the one hand, the high-quality development trend of Huanggou Liquor Industry stems from the pursuit and creation of "excellent quality". Born in the hinterland of the Huanghuai River Basin, Huanggou Liquor Co., Ltd., which grew up in the hometown of magnetized water, selenium-rich wheat and longevity, has long adhered to the ultimate pursuit of making only a bottle of good wine, and has now accumulated the due potential energy and basic strength for high-quality development.
On the other hand, it is derived from the innovative marketing and cultural adherence to the times, and at the same time a series of theme activities around the consumer side, it proposes and adheres to the "cultural three-product strategy" with "cultural quality, cultural brand, and cultural taste" as the core.
In addition, the enterprising spirit of "dare to challenge, dare to struggle, dare to struggle" is also one of the driving forces for the repeated growth of Huanggou Liquor. At this meeting, Huanggou Liquor made it clear that it would blow the horn of sprinting throughout the year, win honor with sweat and achievements, win the battle in the last two months, create miracles with hard work, and harvest joy and honor at the end of the year. #My Birthday Diary##Liquor##头条酒馆#