In recent years, the construction center of Pidu District Rural Revitalization Expo Park has deeply excavated the unique value of agricultural products in Pidu District, and based on the construction of the regional public brand of "Tianfu Water Source", it has opened a special sales area for agricultural and sideline products in supermarkets to realize the entry of agricultural and sideline products into supermarkets, further promote the brand of high-quality agricultural products in Pidu, and unblock the "internal circulation" channel for the production and marketing of high-quality agricultural products, so as to help the comprehensive revitalization of the countryside.
"Vegetable garden" through to the road
The "vegetable basket" unblocks the sales channels of agricultural products
Mustard, milk cabbage, chicken hair cabbage of Zhonglu Land Agriculture, Chinese cabbage, spinach, pea tips of Shenghai Agriculture, Tang Yuan leek... In the organic vegetable and agricultural products sales area of the neighborhood supermarket located in Shuxin Tianjie, all kinds of local agricultural products have attracted many customers to buy.
Citizen Wang Lu
When I came to buy vegetables two days ago, I found that there are more local vegetables in the vegetable area, and in comparison, local vegetables look fresher and in better condition than those from other places.
As a Pidu person, I know most of the local enterprises well-informed, anyway, they are all living needs, and I am more willing to choose the latter between foreign products and local products, which makes me feel more worry-free and more assured.
The "local self-produced vegetable zone" in Wang Lu's mouth is the result of the public brand of the "Tianfu Water Source" in Pidu District entering the supermarket.
Wang Cheng, director of the Longhu Shuxin Tianjie store of the neighborhood life supermarket
We are very pleased to introduce such a good brand of "Tianfu Water Source" into the supermarket, so that the people can taste the healthy quality, rest assured that the vegetables can enjoy the benefits and convenience at the same time, which is the original intention of our neighbor to do a good job in ensuring people's livelihood.
Wang Cheng introduced that under the call of the government, in October this year, the supermarket set up a special sales area for agricultural and sideline products under the brand of "Tianfu Water Source", hoping to let the local people know more about and support local agricultural products, increase the sales of agricultural and sideline products in Pidu, and boost economic development. At present, the introduction of the main products are a series of agricultural products of Zhonglv Agriculture Shenghai Agriculture and Tang Yuan leeks for sales, which can not only help agricultural enterprises solve the problem of sales, but also ensure the quality and freshness of goods, mutual benefit and win-win, and the support of the masses is relatively high.
Wang Cheng, director of the Longhu Shuxin Tianjie store of the neighborhood life supermarket
Next, it will also introduce agricultural products such as mushroom source and Deyuan garlic, establish cooperative relations with more agricultural and sideline product processing enterprises of the "Tianfu Water Source" brand, increase publicity, optimize the supermarket structure, and make the display of agricultural and sideline products more eye-catching and attractive, so as to further enhance the sales of Pidu agricultural and sideline products, so that more agricultural and sideline products can come out and be known and used.
"Agricultural supermarket docking"
Polishing the signboard of "Tianfu Water Source".
"Agricultural supermarket docking" is conducive to further improving the agricultural product market system, promoting the adjustment of the agricultural industry structure, increasing the depth of "interest connection" and the breadth of "production and marketing docking", and further reducing the circulation links and costs of agricultural products while providing high-quality agricultural products to consumers. For this initiative, the Construction Center of the Rural Revitalization Expo Park of Pidu District attaches great importance to it, and actively calls on and coordinates all supermarkets to open special sales areas for agricultural products, builds a platform for high-quality agricultural products to enter the supermarket, and builds an integrated chain of production and marketing.
The relevant person in charge of the Construction Center of the Rural Revitalization Expo Park
We uphold the development idea of "parent brand with sub-brand", take the regional public brand of "Tianfu Water Source" as the parent brand, focus on the development and integration of local agricultural products, and build a characteristic product matrix in Pidu District with "multi-point flowering", which will combine strengthening regional brand building and boosting industrial development.
The person in charge said that "Tianfu Water Source" innovates the brand development model of "regional public brand + landmark brand + corporate brand" with the business philosophy of "buying the whole Sichuan and selling the world", and integrates 6 landmark brands such as Tangyuan leek, Xinminchang lettuce, round root radish, Deyuan garlic, Pixian douban, Shu embroidery, as well as more than 100 agricultural cooperatives and agricultural product processing brands, to carry out joint brand promotion and operation. Strive to build "Tianfu Water Source" into a well-known regional public brand in the country, promote the construction of rural revitalization demonstration area and rural revitalization in Pidu District to "walk in the forefront and set a good example", serve the overall situation of agricultural power, and explore a new path for China's agricultural brand transformation.
The Rural Revitalization Expo Park Construction Center will also continue to organize local agricultural product production and processing enterprises and supermarkets to participate in this action, open up the "last mile" of special agricultural products into the city, increase the sales channels of local agricultural products, so that citizens can buy local special agricultural products at their doorsteps, and further activate the endogenous power of the supply and demand market in Pidu District.
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Photo丨Guo Xinyi