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In the domestic video cloud, Tencent Cloud has won two more market firsts.
According to the latest China Video Cloud Market Tracker (First Half of 2023) report released by the International Data Corporation (IDC), Tencent Cloud's audio and video solution share has topped the list for six consecutive years.
In addition, Tencent Cloud also ranked first in the market share of video production and creation and media asset management.
At the same time, in the field of real-time audio and video, Tencent Cloud has maintained a steady growth trend among leading vendors.
According to the report, the size of China's video cloud market will reach US$4.62 billion in the first half of 2023, a year-on-year decline of 7.0% due to multiple factors such as the slowdown in the growth of end-user entertainment demand after the epidemic and the reduction of IT spending by industry customers, which also brings greater challenges to audio and video service providers.
In this context, the report also points out three major trends in the current development of the video cloud market:
First of all, the export of audio and video products and services to the world is bringing more increments; Secondly, there is also a new trend in the application of audio and video products in traditional industries. Finally, more new scenarios are emerging for the videoization of Internet content, which requires full-stack video cloud products and services.
Take into account both domestic and foreign markets
According to the IDC report, Tencent Cloud's audio and video, as the core support capability behind the "All-Reality Interconnection" strategy, also carries the important mission of going overseas.
Its next-generation edge security acceleration platform, EdgeOne, and the audio and video combination Media Services provide one-stop products and services to the world.
At present, Tencent Cloud has reached cooperation with many overseas companies such as South Korean game giant Nexon, Japanese live streaming platform MIXCHANNEL, streaming service provider BeLive, African leading music streaming platform Boomplay, and Indonesian social media Kipas KipasKipas.
EdgeOne has become the first choice for Chinese enterprises to enter the international market by meeting the one-stop needs of Chinese enterprises for acceleration and security protection.
Focusing on the development of traditional industries, the report mentions that Tencent Cloud continues to iterate on low-code UIKit solutions, lower the development threshold, and integrate 5G and audio and video solutions for industrial remote control, finance, radio and television media, medical and other scenarios, and replicate them in batches.
In the field of radio and television media, Tencent Cloud Audio and Video has launched Stream Service, a global streaming media product, which combines media processing (MPS) capabilities to provide users with an end-to-end one-stop cloud solution covering the entire link of transmission, processing, and distribution, and has been implemented on many large-scale streaming media platforms around the world, including supporting the live broadcast of more than 100 important events on ARY ZAP, the leading online video platform in South Asia, while ensuring high-definition image quality, reducing bitrate and bandwidth consumption by more than 30%. Dramatically improve the user viewing experience and achieve cost reduction and efficiency increase.
In the industrial field, Tencent Cloud Unbounded, a 5G remote real-time control solution, realizes one-to-many centralized remote real-time control of vehicles with 30% network packet loss and a latency of less than 100 milliseconds.
At present, it has been applied to the operation of driverless trucks in open-pit coal mines in Inner Mongolia and Zhejiang ports.
In addition, Tencent Cloud's Vision Cube Terminal Development Kit has launched two audio and video low-code TUIKits solutions, TUICallKit and TUIRoomKit, saving 90% of development time for enterprises and serving multiple industry scenarios, including medical and enterprise collaborative office.
Build a technologically advanced product matrix
Based on Tencent's in-depth accumulation of audio and video communication technology for more than 20 years, Tencent Cloud Audio and Video has launched full-stack audio and video products and services around industries and scenario applications.
At present, Tencent Cloud has built the industry's most abundant CPaaS capability matrix, covering core products such as instant messaging (IM), Tencent Cloud real-time audio and video (TRTC), and Tencent Cloud Contact Center (TCCC).
Among them, Tencent Cloud IM has been equipped with a new chatbot and human customer service plug-in, which can help enterprises quickly integrate customer service capabilities. At present, it has served more than 200,000 enterprises, with a peak daily message volume of more than 550 billion, and the scale of overseas users has reached 100 million.
Tencent Cloud Contact Center TCCC can help enterprises quickly build a customer contact platform that integrates phone calls, online communication, and audio and video calls. Combined with the AI large model capability, the direct response rate of intelligent customer service is increased from 15% to 35%, the answer accuracy rate is increased from 5% to 15%, and the operating labor cost is reduced by 90%. IM and TCCC have helped Mengniu build an intelligent customer service system to better connect consumers with scenario-based health consultants.
TRTC ensures that users can still conduct high-quality audio and video communication in weak network environments, with a measured anti-packet loss rate of more than 80% and anti-network jitter of more than 1000ms. It has also been upgraded for overseas markets to meet compliance requirements and pass 2000+ acceleration nodes in 40+ countries to bring ultra-low latency experience to users around the world.
It is worth mentioning that in this report, Tencent Cloud relies on its world-leading technological advantages to rank first in the market share of media production and asset management.
Tencent Cloud Media Processing MPS has the world's leading self-developed intelligent encoding core, and its core video processing engine has more than 100 next-generation international codec patents, and has won the first place in the MSU World Encoding Competition for three consecutive years from 2020 to 2022.
In practical applications, dynamic encoding can be realized according to different video scenarios, helping enterprises save more than 50% of storage and bandwidth costs, and at the same time, combined with cloud rendering and AIGC interaction, it supports new live interactive gameplay such as generating gifts or barrage special effects in the live broadcast room.
In addition, Tencent Cloud pioneered the introduction of WebRTC technology into the field of live broadcasting, reducing the live broadcast latency by more than 90%, and led the industry standard "Technical Requirements for WebRTC-based Ultra-low Latency Live Streaming Protocol" passed the draft for review. Tencent Cloud TRTC won the "China Patent Gold Award", the highest award for intellectual property rights in China.
In the future, Tencent Cloud will continue to use technological innovation as the engine to continuously promote the in-depth integration of audio and video technology with various industries, and provide strong support for the digital upgrade and business innovation of global enterprises.
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