"Post-95 anti-aging" has become a new trend in beauty in recent years, and young people are extremely concerned about the topic of anti-aging. Compared with medical beauty and treatment, they are more willing to pay attention to and try to achieve anti-aging by adding anti-aging ingredients to their daily skin care products.
On November 6, in the consumer goods exhibition area of the Expo, upstream news (report mailbox: [email protected]) reporters learned at the booths of a number of beauty giants that during the Expo, there will be a number of anti-aging products for the first time, with the help of the topic of "early aging", the anti-aging market is gradually ushering in young consumer groups.
According to official data, as of 2022, the global anti-aging market has reached 341.12 billion, nearly three times compared with 139.5 billion yuan seven years ago, and China's growth rate is significantly higher than that of the global market. From the perspective of the current anti-aging market, major beauty brands are continuously increasing investment in product research and development and technological innovation.
This year, a number of beauty giants aimed at the CIIE market and launched anti-aging products as the first and highlight products. Upstream news reporters saw at Amorepacific's showcase that the Elite Cream (Moon Can Cream), which debuted at the Expo, was placed in the C position of the new product area. According to the booth staff, Moon Can Cream is a representative work of Sulwhasoo ginseng epigenetics research, which contains SRTM, which can rejuvenate young skin and make the skin radiant and firm.
The Estee Lauder booth, which was officially launched on November 6, also launched the latest anti-aging products. The Estee Lauder Group, which participated in the CIIE for the fifth time, launched a total of 100 new products, including Estee Lauder Platinum Black Diamond Cream, Clinique Elastic Band Neck Cream, and brands such as Barbie Brown, Tom Ford, and Yuemu Zhiyuan; A number of advanced instruments such as the VISIA CR 5.0 and the new generation of scientific research camera system were exhibited for the first time. China's first Estee Lauder Platinum Black Diamond Cream uses anti-aging technology to achieve anti-aging and whitening skin.
In addition, beauty companies such as L'Oreal and Shiseido also exhibited products with "black technology" at the Expo. At the L'Oréal booth, upstream news reporters learned that the L'Oréal Group will take the La Roche-Posay Rejuvenating and Repair Series as the world's first new product of this year's anti-aging series at the CIIE, opening the future of anti-aging through anti-aging technology.
According to the staff of the booths of many enterprises, the integration of anti-aging ingredients into daily skin care products is more friendly to young people.
In addition to anti-aging products, there are also a number of new products debuting at the consumer goods booth this year. According to official data, a total of 12 exhibitors in the consumer goods exhibition area participated in this new product launch event this year, which will focus on the theme of "creating a better green and healthy life", combined with the needs of mass consumption upgrading, and release a large number of forward-looking and technological innovative products.
Upstream news reporter Shi Tingting