The legend of Li Jingwei and Jianlibao
This is the story of Li Jingwei, Jianlibao and Li Ning, and it is a legendary journey from poverty to glory to legacy.
Li Jingwei was born in an orphanage in Foshan, lived in poverty, and became a worker. Through unremitting efforts, he founded Jianlibao, a new type of drink, and started his own business.
Jianlibao has risen rapidly in the sports world and has become a symbol of China's sports sponsorship and influence, especially its sponsorship of the Chinese delegation to the Los Angeles Olympics, demonstrating its strength.
At the same time, Li Ning suffered defeat in the Olympic Games, but with Li Jingwei's encouragement and help, Li Ning joined Jianlibao and began his own business journey.
With its business wisdom, Li Ning successfully founded the Li Ning brand, achieved advertising and marketing success, and became a business giant.
However, after Jianlibao achieved the peak of sales, it faced operational difficulties and finally went bankrupt, which was also Li Jingwei's last regret.
During his illness, Li Ning expressed deep feelings for Li Jingwei's careful care, and Li Jingwei eventually passed away, leaving endless regrets.
Although Jianlibao no longer exists, its production base remains, which has had a lasting impact on Li Ning and Chinese sports.
The elegiac couplet depicts Li Jingwei's life, which is a summary of his life and leaves a deep imprint on this glorious and tragic story.