This is a "conscientious joint venture"! The monthly sales exceeded 30,000, and it was only 76,000 after drinking 92 oil
Volkswagen may not have imagined that one day it will need to rely on a large discount margin to leverage the Chinese auto market.
Speaking of Volkswagen, it has definitely enjoyed the dividends of the Chinese auto market. As the first batch of foreign car companies to enter China, they have the advantage of the right time, place and people. What's more, Volkswagen has also educated consumers, making many people stubbornly think that Volkswagen is synonymous with durability, high-end, and low fuel consumption, even if something goes wrong with Volkswagen.
Later, Volkswagen launched a number of special models for China, all of which were very successful, the most famous of which was definitely the Volkswagen Lavida.
Volkswagen Lavida is still a Corolla, Sylphy among the three sales are the best, sales in August this year reached 33,891 units, although there was a decline in September, but the total sales were also 32,105 units.
Judging from the numerical value, Volkswagen Lavida is still a shining star with strong appeal, but maybe the Volkswagen itself would not have thought that one day Volkswagen Lavida would only sell for 76,000 yuan! It is worth mentioning that the configuration of 76,000 is the cutting-edge version recently launched by Lavida.
Then, Volkswagen Lavida launched a batch of 24 models in September this year, with a manufacturer's guide price of 120,900-151,900 yuan, and a discount of about 20,000 yuan at the terminal, so 24 models only need more than 100,000 yuan to win.
Compared with the old Lavida, the appearance of the new Lavida has been drastically upgraded, with a total of two different styles of appearance, and even a front face style with an armor grille, which is very personalized.
The side and tail of the model are relatively mediocre, and only 15-inch wheels are equipped on the low-end model, and the tires are only 195mm at the narrowest, and the grip can only be regarded as quite average.
The internal design, according to the different configurations, is matched with a 12-inch floating screen and an 8-inch embedded screen, of which the cutting-edge version is the embedded design, which is already the previous generation of Lavida configuration.
The design of other parts is familiar to us, such as the black interior, the asymmetrical center console, the LCD trip computer, and the excellent space utilization.
At present, the power configuration of Lavida models is becoming more and more abundant, for example, the cutting-edge version of the entry model is equipped with a 1.5L plus five-speed manual transmission, and also has a 1.5L plus six-speed automatic manual transmission. If you buy a turbocharged model, it will be mated to a dry dual-clutch transmission. In fact, the reputation of this power system is not particularly good, most consumers buy a combination of 1.5L+6AT, and the public deliberately adjusts the power to the front section of the feeling that it is very channeling, and the daily travel is very brisk, but the high speed is more crotch-pulling.
To put it bluntly, the current Lavida is also very difficult, if you want to maintain a large preferential range, then the preferential policy has to be maintained, and it is not easy to make money, but the tram is the future, is Lavida worth the Volkswagen car companies to spend so much energy to maintain? It's really hard to do!