Recently, Xiaomi released their latest flagship phone – the Xiaomi 14. The phone uses a lot of hacks, such as adding an extra 8GB to the 256GB storage, an additional 16GB to the 512GB storage, and the eye-catching surging OS.
However, unexpectedly, this phone was complained about by many netizens. They say that the surging OS is just a name change for MIUI, and the increase in storage space of 8GB is just the result of the reduction of OP space, and it is not really a black technology. In the eyes of many, Xiaomi's innovation is not really an innovation, but just to cut leeks. They also accused Xiaomi of using Qualcomm's chips, Android's system and Samsung's screen, arguing that there is nothing to brag about such a configuration.
So why are brands like Honor, OPPO, VIVO and even the former Huawei also used Qualcomm's chips, Android systems and Samsung's screens, etc., but they are not often complained about and scolded like Xiaomi? In my opinion, there are three main reasons, let's analyze them one by one.
First of all, Xiaomi is too high-profile. As an internet brand, most of Xiaomi's customers are internet users. In order to attract traffic, Xiaomi had to advertise online and spread through public opinion. However, there are a lot of keyboard warriors on the internet, and it's easy to magnify the shortcomings. All it takes is Xiaomi to brag a little, or a certain executive says something inappropriate, and it will be grabbed by someone, and then it will continue to be amplified, and finally it will be maliciously attacked. Whereas, offline brands promote relatively low-key on the internet, so they avoid a lot of trouble.
Secondly, Xiaomi is always trying to overtake Huawei. Many people feel that Xiaomi does not deserve to surpass Huawei, so there will always be some belittling of Xiaomi. This is also one of the reasons why Xiaomi is often complained about.
Finally, Xiaomi's product positioning may also be problematic. Xiaomi has always been positioned as a cost-effective brand, rather than a high-end brand. Therefore, when Xiaomi releases a higher-priced product, it is easy to be accused of "cutting leeks". In contrast, brands such as HONOR, OPPO, VIVO and others have always been positioned as young people and fashion groups, so even if they use the same configuration as Xiaomi, they have not caused much controversy.
All in all, Xiaomi is often complained about and scolded for its overly high-profile publicity, attempts to surpass Huawei, and improper product positioning. It is hoped that Xiaomi will be more cautious in its future development and continue to improve the innovation and quality of its products in exchange for the recognition and support of more users. In this way, you can better avoid being complained about and questioned.