On October 23, in the 10-minute battle report before the spot sale of JD.com's Double 11 "Really Cheap" theme event, the turnover of open-back headphones increased by more than 200% year-on-year. With the popularization of the concept of healthy life, safe, comfortable and hygienic open-back headphones have become the choice of more and more people. As the first leading brand in the headphone industry to launch open-back headphones, Cleer has become the focus of attention.
In this year's Double 11 event, with the help of Olympic champion Lin Dan, Douyin big V Xiaohei brothers, Bajie Talking Car, Straight Man Finance and other big names, with the excellent performance of its open-back smart headset ARC II sound arc, it rushed to the top 1 of the Douyin audio-visual appliances hot sales list on the day of the event, and continued to lead the industry.
In the headphone industry, which has been a big show for foreign brands in the past few years, what kind of strength does the Chinese brand Cleer have that makes it stand out among many powerful brands? Next, the editor will interpret from the perspective of an exclusive interview with Mr. Wu Haiquan, President of Cleer, some time ago.
Accumulation of technology and experience
Cleer, an international intelligent acoustic brand, was born in 2012 in Shenzhen International Low Carbon City. The parent company behind it, Guanxu Electronics, is an international acoustic manufacturer that has been deeply engaged in the field of acoustics for 26 years. Wu Haiquan, President of Cleer, said that in the past 20 years, Guanxu Electronics has mastered a series of core acoustic technologies including intelligent noise reduction technology, ironless speaker acoustic technology, acoustics and algorithms, wireless connection, and intelligent voice interaction. Their efforts are not only reflected in the continuous improvement of the shape, performance and appearance of the headphones, but also in their years of experience and technical knowledge in the field of acoustics. These valuable resources provide Cleer with a strong R&D and innovation ability, enabling it to continuously innovate and bring higher quality and more competitive products to the market. This continuous spirit of innovation and expertise ensures Cleer's leading position in the audio field, satisfying users' demands for superior sound quality and performance.
Cleer has also won numerous awards for its outstanding product quality, including more than 50 international innovation and creativity awards, including the Good Design Award in the United States, the CES Innovation Award, and the Red Dot Design Award in Germany. In addition, Cleer's products have a wide range of international sales channels, not only in some cities in the United States with flagship stores, such as B&H, Best Buy and other professional electronic audio stores have Cleer counters, but also in the well-known British luxury department stores Harrods and Selfridges Selfridges. In the domestic market, Cleer has set up more than 2,000 offline experience stores across the country, and its business network covers 21 provinces. These achievements and global reach demonstrate the strength and impact of Cleer as a brand that leads the industry in innovation.
Hardcore product quality
Cleer's position as a leader in open smart headphones is not only due to its senior professional technology and experience accumulation, but also to its hard-core product quality.
There has always been a saying in the field of headphones: good sound quality and comfortable wearing are a pair of mortal enemies, and TWS earphones are even more so. Therefore, although open-back headphones solve the problem of wearing comfort, their sound quality has been questioned by consumers. In Wu Haiquan's view, comfort and sound quality themselves are two dimensions that do not interfere with each other. And how does Cleer achieve the best sound quality after solving the comfort of the headphones? Cleer's latest flagship product, the ARC II Open-Back Smart Headset, is the best answer to this question.
First of all, the ARC II Arc Series headphones feature an exclusive custom driver up to 16.2mm in diameter, combined with proprietary Dynamic Bass Enhancement technology. This technology excels at both low and high volumes, effectively enhancing bass quality and ensuring a superior music experience at all volumes. In addition, open-back headphones inherently use the principle of air conduction, which can transmit sound to the auditory nervous system in a more direct way than bone conduction headphones in the same non-in-ear products. This direct transmission method helps to improve the sound quality across the board, making the sound clearer and more vivid, and providing users with a better musical experience. In Wu Haiquan's words, it's like having a big drum delivering sound to you, rather than a small drum delivering sound.
Secondly, the ARC II also introduces dynamic 3D surround spatial audio technology and has a built-in high-precision six-axis sensor. This six-axis sensor tracks changes in the position of the user's head in real-time and adjusts the sound output accordingly, enabling users to have an immersive surround sound experience. This technology is a high-end configuration in the current TWS earphone field, providing users with an immersive sense of audio immersion.
Thirdly, it is also equipped with the Qualcomm S3 audio platform. Bluetooth 5.3 and LE Audio support are available with Snapdragon Listening technology and Qualcomm's FastConnect mobile connectivity system, delivering 16-bit 44.1kHz CD-level lossless Bluetooth sound quality and 24-bit 96kHz Ultra HD Bluetooth audio quality. To sum up, the ARC II arc has low-latency, high-definition lossless sound quality.
After actual experience, whether you are listening to songs or watching movies, the actual sound brought by the Cleer ARC II earphones is not as good as that of high-end in-ear products, but it is not inferior to most semi-in-ear products on the market.
In addition, Cleer has become the first acoustic brand that Ren Xianqi, a singer in the music world, chooses to cooperate with, which is also a reflection of his sound quality strength. As we all know, Ren Xianqi, a powerful Asian artist, is a singer, actor, director, driver and other multiple identities. But what is most well-known to the public is still his identity as a musician. Brother Xiao, who has the ultimate pursuit of music, has always been very cautious when choosing music product endorsements. Since his debut, he has never endorsed a product related to acoustic products. But now he has chosen Cleer, and Cleer's flagship ARC II sound arc often appears in his concerts and latest MVs, which shows his recognition and love for Cleer.
In addition, compared with the first generation, the ARC II sound arc has also been upgraded in terms of wearing comfort, and innovative intelligent elements have been added. For the first time, it implants high-precision six-axis sensors commonly used in high-end mobile phones and smart cars, and realizes a series of humanized safety and health management intelligent functions such as somatosensory control, intelligent anti-loss, intelligent step counting, sedentary reminder and fall emergency notification. It allows users to enjoy the intelligent life experience brought by technology while enjoying music. Cleer continues to maintain a leading position in the market and always occupies the position of the leader of open-back smart headphones.
On the whole, Cleer can stand out in the headphone market where big brands gather, based on its accumulation of more than 20 years of professional technology and experience in the field of acoustics, the spirit of innovation, as well as its hard-core product quality and the support and love of the majority of users.