High-speed hair dryers, two or three years ago, were still very rare objects for ordinary Chinese consumers, and the appearance of Peppa Pig and the strong wind speed full of "recoil" made people full of curiosity about it. But the high-speed hair dryer is not only a novelty in appearance, its performance is just as good, but the higher price is destined to prevent it from becoming a hairstyle artifact for most people. With the advent of Laifen, there have been some changes in the high-speed hair dryer market.
The same performance as the international brands, but the price is only one-fifth of the former. Relying on self-developed technology and inclusive technology, Laifen continues to attack the city in the high-speed hair dryer market, and even Tony's teachers in the barber shop shouted "really fragrant". As the once expensive high-speed hair dryer began to enter the era of popularization, the image of Leiffen as a "technology beneficiary" has become more and more popular. Recently, Laifen's "technology inclusiveness" has a new move, does this mean that we ordinary consumers have ushered in a "real fragrance moment"?
It is the popularizer of high-speed hair dryers and the bright star of high-end domestic products
From this year forward, the establishment of Laifen has only gone through 4 years, and it has only been about 2 years since the advent of Laifen's first electric hair dryer product, LF03. It can be said that the first "battlefield" after the establishment of Laifen was very amazing. High-speed hair dryer is a foreign brand firmly controlled by the field for many years, with Dyson, Panasonic as the representative of the brand, with some unique technology, with a four-digit high price positioning of the market, but also grasp the right to speak.
And after the LF03 was launched in 2021, everything changed. In less than a year, the LF03 priced at 599 yuan sold millions of units, and in July 2022, Laifen's market share in high-speed hair dryers reached 30%, surpassing Dyson and Panasonic in one fell swoop, becoming a dark horse and star in the domestic industry, and at the same time, China's high-speed hair dryer was pulled into the triple-digit world, and ordinary Chinese consumers finally had easy-to-use and affordable high-speed hair dryers.
Compared with Dyson and Panasonic, which often cost thousands of yuan, the Laifen high-speed hair dryer not only has an extremely attractive price advantage, but also has a performance level comparable to Dyson. With the blessing of the self-developed Buff, Laifen has built a 100,000 rpm high-speed motor with completely independent property rights, which is the core technology of high-speed hair dryers. With this, Laifen has achieved the achievement of "comprehensively surpassing in the field of high-speed hair dryers, with greater wind, less noise and cheaper price", so that foreign brands can cut Chinese consumers with one less product.
Why does Leifen make electric toothbrushes?
There are always people who say that high-speed hair dryers are an "IQ tax", which is true and wrong. High-speed hair dryers have obvious advantages in terms of drying effect and hair protection effect, but excessive pricing will give people a sense of "IQ tax". With the completion of technology inclusion in the field of high-speed hair dryers, the notion that high-speed hair dryers are an "IQ tax" has become obsolete. So, what's the next so-called "IQ tax"? Laifen saw an electric toothbrush.
The current electric toothbrush market is very polarized, high-end products still have four-digit pricing, cheap products in price and function roll around, although the price is close to the people, but the brushing effect and use experience are difficult to really satisfy. How similar is this situation to the hair dryer market in the past? And this is the reason why Laifen makes electric toothbrushes - Chinese consumers have solved the problem of hair, so why not solve the problem of oral cavity?
Written at the end: technology inclusiveness, this time has a deeper meaning
According to the Fourth National Epidemiological Survey on Oral Health, "periodontal health and oral hygiene in middle-aged and elderly people are poor; 97% of mainland adults have dental calculus, 88% suffer from dental caries, and 85% have gum problems." If we don't have a high-speed hair dryer and we dry our hair a little slower, more troublesomely, or our hair will dry out and split ends, then without a good electric toothbrush, our oral health can't be guaranteed.
For Laifen, this time the technology is obviously more profound, it will not only allow Chinese consumers to buy electric toothbrushes with better performance with a more reasonable budget, but also give a large number of ordinary Chinese consumers the opportunity to change their oral health.
In other words, Laifen's "opening up" not only has commercial considerations, but also achieves health and inclusiveness. This is of great significance for improving the quality of life of Chinese. As for how much to look forward to with this toothbrush? Wait for it to hit the market and you'll be in sight.