In February 2024, Ravego, a well-known new life brand in China, released the first epoch-making bubble electric toothbrush, and the first bubble tooth cleaning function made it successfully stand out on the electric toothbrush track and quickly get out of the circle. In the following months, this electric toothbrush once jumped to the top 1 of the Jingdong electric toothbrush list and the top 4 of the Tmall electric tooth refresh product list by virtue of its unique product competitiveness. Whether it is product experience or sales results, Ruiwu bubble electric toothbrush has delivered a satisfactory answer to the industry.
The times are developing, user needs are upgrading, how to seize the market and gain a firm foothold in the daily necessities of toothbrushes? Through the development of Super Bubble Technology, Rave has successfully implanted the concept of "bubble tooth cleaning" into the minds of users.
Ravu Super Bubble Technology uses the energy generated by the bursting of microbubbles to clean the plaque in the gaps, and the cleaning power between the teeth is 63% higher than that of ordinary traditional toothbrushes on the market, so as to avoid tooth decay and effectively protect teeth. The Rave Bubble Toothbrush is also the first electric toothbrush on the market that is truly deep clean and can be brushed between the teeth.
The second is the borrowing of the Conda effect. This is embodied in the Coanda bubble brush head. The high-velocity airflow is ejected through the micropores, and at the same time, the Kangda effect is formed through the orange flare, which mixes into a large number of microbubbles and rushes directly between the teeth.
Finally, the white shark bionic algorithm developed by the Rave team imitates the swing of the white shark's tail, and uses the anti-Kármán vortex principle to design the frequency and swing characteristics to generate a forward flush flow that pushes microbubbles into the gaps between the teeth. It seems to add a booster to the bubbles, enhancing the impact of plaque in the gaps between the teeth.
From the details and technical overcome, it is not difficult to see that the Rave team's strong product innovation and keen insight ability to respond to the development of the times and market demand complement each other, thus achieving the birth of an epoch-making explosive product. The development of the Rave bubble electric toothbrush originated from the original intention of product manager Ford: I hope that more and more users can still have good teeth and eat well when they are old. Because eating well is the number one priority in life.
Based on this R&D concept, on the occasion of the arrival of 520, Ruiwu specially launched a festival-limited gift box with bubble electric toothbrush as the main product. By combining the selling points of bubble toothbrushes, such as "delicate care", "daily care" and "bubble tooth cleaning", the brand project extends the daily stories of the relationship between three different characters as the introduction of the gift box, hoping to make more people re-face, value and fall in love with the daily little thing of brushing their teeth.
In the wave of major brands constantly launching holiday gift boxes, "beauty" may be the first essence of the gift box concept, but the Rave project gives priority to the practicality and reusability of the gift box, and designs it from the user's point of view, combined with the emotions that the gift box wants to convey, and designs the card slot according to the size of the Polaroid paper next to the three stories in the introduction, where users can place photos and leave every beautiful moment in life as a souvenir.
At the same time, the bubble toothbrush is placed in the pull-out cabinet on the ground floor, and after the toothbrush is taken out, it can also store various souvenirs and use it as a "beautiful storage box", which ensures the practicality and reusability of the gift box to the greatest extent. Rave also hopes to use this gift box to call on more users to pay more attention to the dental health of themselves and those around them, and reduce and avoid the troubles caused by improper dental care through the correct way of brushing.