Brother Douyin wants to "withdraw from the Internet"? Crazy little Yang Ge responded

　　China News Network, October 25 (Zhongxin Finance Zuo Yuqing) The publicity of "Double 11" by major anchors is in full swing, but Douyin's "brother" seems to have a little "retreat" in the boom of selling goods.

　　In a recent live broadcast, Crazy Xiao Yang asked his apprentice Xiao Huang: "If I announce my withdrawal from the Internet, will you support me?" He also said that "in the future, we will reduce live streaming and leave opportunities to others." This question also made "Xiao Yang Ge announced his withdrawal from the Internet" circulating on the Internet.

　　Douyin "brother", why do you want to "retreat in a hurry"?

　　For the rumors of Xiao Yang's withdrawal from the Internet, some netizens believe that the head anchor retreating into the background may become a major trend of live broadcasting. Some netizens believe that "this is a harbinger of live streaming to 'make way' for the real economy." Some markets, such as Hangzhou Sijiqing, have already banned live streaming, so some people worry that live streaming may be banned completely in the future.

　　In fact, this is not the first time that a head anchor has announced his intention to "withdraw from the network". Simba has repeatedly announced the "withdrawal from the network", and said in a recent live broadcast that "next year, it will be broadcast for three or five months, and it will end at the end of the year." The world is full of feasts, and Simba has other missions. In the first half of this year, Xiaoyang Geye announced a shortening of the live broadcast cycle, from two broadcasts a week to one broadcast a week.

  Crazy Little Yang Ge's Douyin homepage has hundreds of millions of followers. Screenshot from TikTok.

　　Zhongxin Finance noted that in the live broadcast on October 23, Xiao Yang Ge responded to the "withdrawal from the network": "That's a rumor. "Our dream is to do the same e-commerce in Hefei." We are not doing well with the two of us (Brother Xiao Yang and Brother Da Yang), but to serve these influencers and anchors well, to serve the brand well, we serve them well, and finally let them serve their fans well. ”

　　"Whether it is Meijiang, Three Sheep Network, or Xinxuan, for all MCN organizations, what they want to create is not just a big anchor, a live broadcast room, but a perfect live broadcast matrix." In this regard, Chen Tao, a senior analyst in the circulation industry at Analysys, told Zhongxin Finance.

　　In his view, MCN institutions have a certain plan to gradually distribute the resources previously invested in the head anchors to other anchors and live broadcast rooms, so that all their live broadcast rooms have formed a healthy competition and development trend. "This kind of live broadcast room ecology can meet the needs of MCN institutional development."

　　As for whether the retirement of head anchors will become a general trend, Chen Tao believes that the influence of head anchors still exists. "For a long period of time, whether it is users or merchants, their recognition and preference for top anchors are objective."

　　With the development of e-commerce live broadcasting, the price difference between online platforms and offline merchants is now also paying more and more attention to consumers. Brother Xiao Yang's "withdrawal from the network" storm once again made netizens pay attention to the impact of e-commerce live streaming on the real economy.

　　So, what is the impact of e-commerce live streaming on the real economy?

　　In the live broadcast on the 23rd, Xiao Yang Ge also responded to the view that "e-commerce squeezes the real economy". He said that entities will not fall, and e-commerce and entities should supervise, support and grow each other.

　　"If there is no e-commerce today, and you can only buy things offline, how expensive will this thing be? If you buy something offline, once you compare and find that online things are good, this merchant will change. This is also to make offline better and better, they complement each other, because offline only by doing their own service and improving the quality, others are willing to come to the offline store to buy things... Some brands are a combination of online and offline, and we are now also engaged in physical activities. ”

  Screenshot from the "Three Sheep Network" TikTok number.

　　Brother Dayang believes that e-commerce is a product of the development of the times and is following the times. "The times can't be going, what we're doing now is stopping, we can't stand still."

　　Chen Tao pointed out to Zhongxin Finance that the real economy is not as netizens think, only limited to offline sales. "E-commerce is only the final link in commodity sales, the goods it sells come from the production of the real economy, and logistics is also realized offline, but the sales management is moved from traditional physical stores to online."

　　He believes that although the development of e-commerce live streaming will reduce the interests of the intermediate links of traditional offline sales, and some places restrict live streaming to protect the interests of offline merchants, it is not objective to regard e-commerce as a blow to the real economy, in fact, e-commerce live streaming has also driven the development of the real economy.

　　"Compared with traditional transactions, e-commerce live streaming simplifies the transaction process and eliminates a lot of intermediate costs, thereby improving the transaction efficiency of goods. Under the same total sales, the frequency of transactions in the past was less, but now e-commerce live streaming has increased the frequency of transactions, which is equivalent to driving the production volume of the real economy. In general, the worry about the real economy because of e-commerce live streaming is unnecessary. He said. (End)