Jiaqi was on two hot searches at the same time in one day, and these two hot searches punctured the truth of the top anchors' Double 11 goods. What truth? The lowest price you can buy in the live broadcast room on the whole network is not low at all.
First look at the first hot search, after 43 days, Jiaqi's live broadcast room brought goods to Xizi again, it seems that it is indeed like Jiaqi said, Xizi is almost surnamed Li, and he is still bringing goods. But what's more interesting is, you know what? In the days when Jiaqi collapsed and disappeared, some netizens bought seven eyebrow pencils of other brands on the Internet for less than six yuan, when Li Jiaqi was there, the eyebrow pencil was seventy-nine-one, Li Jiaqi was gone, the eyebrow pencil was six yuan and seven, because this matter exploded, so the eyebrow pencil was suddenly cheaper?
In fact, it is not, the eyebrow pencil of six dollars and seven sticks has always been there, but you can't see it, because one by one you as a traffic are all created by the head anchor to create the lowest exclusive sales of the whole network to lead to their live broadcast room, the eyebrow pencil of six dollars and seven sticks will not be pushed to you at all, you can't brush at all, why is this? How did they do it?
This brings us to the second hot search, JD.com because of its low price. What happened when I received a lawyer's letter from Jiaqi in the live broadcast room? It turned out that Jingdong Color Sales publicly shouted Jiaqi that the price of a brand of oven sold by Jingdong was lower than that of Jiaqi's live broadcast room, resulting in the brand party violating the reserve price agreement signed with Jiaqi, and may have to compensate Jiaqi for huge liquidated damages. In a word, the explanation is that the consumer given by Jingdong is lower than Jiaqi's price, Jiaqi finds a merchant to claim, the merchant has no way, turn back to sue Jingdong to lower, Jingdong raises the price, to Jiaqi does not allow anyone else to reduce the price, and then say that he is the lowest price.
So buying the lowest price they shout from their mouths is actually a monopoly through agreement, and others are not allowed to sell cheaper than him. Therefore, Jingdong color sales questioned, do not need the brand to pay for it, we Jingdong own subsidy and price reduction. Is the super head anchor choosing one of the two? Is it forcing the lowest price of the whole network? This matter is not over, Li Jiaqi immediately issued a statement in response that there was no reserve price agreement, and as a result, he was immediately slapped in the face, and some media broke the news that such a reserve price agreement not only exists, but also makes you imagine it.
If the brand side is in other channels. If the price is lower than Jiaqi, you must compensate Jiaqi with 2 million yuan, and you must compensate all users who place orders in Jiaqi's live broadcast room for the difference in price by five times. No wonder the brand side can't sit still, not only the brand side, but even the thick-eyed JD.com is restrained by Jiaqi. So you get it? What can you buy? How much money you buy is determined by one person, depending on how much money that person wants to make you on this product. It's like 79's eyeliner, not eyebrow pencil, eyeliner brand side used to be the main nine pieces nine, has always been good quality and cheap, but after cooperating with the head anchor, the anchor said that you change the price of the whole network to 199, I will bring it to you.
In order to reach cooperation, the brand side changed all online store channels to 199, the head anchor directly after the start of the broadcast directly family this brand is too wow, the original price of 199 I give you the price fracture, now only 79, the family rushed, five minutes sales of 500,000, the head anchor sold the brand side in five minutes for ten years, but the head anchor told the brand side that the price of 199 is not allowed to fall, otherwise you will lose money to me, but this small brand is gone. How do you sell it if you don't anchor? The brand side can only give shares to change the surname Li, you have me, I have Li, since then the brand no longer has nine pieces of eyeliner, all become 79, and the family thinks that it is from 199 to 79, happily calling baby, that's why the price of what you buy can never come down The head anchor is earned.
But what about the others? Consumers actually buy fake low prices, many brands who lose money to find a family rush to bring goods are also losing money and making money, other e-commerce platforms that are serious about doing business, physical stores, and even small anchors are forced to reduce prices, and finally even people who have not watched the live broadcast have lost. That's right, because even if you don't watch the live stream, the lowest price agreement takes care of the entire industry, so you can't find cheap anywhere anymore. Just like this time Jingdong was sent a lawyer's letter by the brand side, who do you say is right and who is wrong between these two? I think they are both quite pitiful, obviously they are victims, but they can only continue to hurt each other, how can this market be so passionate? In the past, 10,000 people earned 100 million, now one person earns 100 million. The monopoly and pricing power formed by the anchor pocket all the profits that should have been distributed to the whole industry.
But you know, everyone feeds a head anchor together, far from being more meaningful than feeding a factory together, which is the real use of traffic. This time Isha, I support JD.com, and hope that JD.com will not compromise under the pressure of the head anchor. I am quite Jingdong because their quality and service are well evaluated by everyone, and they have a bottom line, because they give hundreds of thousands of rural express brothers five insurances and one housing fund, which is enough to fight righteously, because they also have to do low prices now, so that market competition is more sufficient, so that consumers can have benefits. This Double 11, what we want is really cheap.