The cake homonym "high" can send auspicious wishes for health and longevity to the family, and with the arrival of the Chongyang Festival, the overall sales of Chinese pastries quietly increased. On the Dingtone grocery shopping platform, since the first two weeks of the Chongyang Festival, the sales of related pastries have increased by nearly 40% month-on-month, and some new Chinese pastries and national chao dim sum have become new popularity.
During this year's Chongyang Festival, Dingtone Grocery specially developed a two-color Chongyang cake, which used bean paste and red beans as inverted, and the color was mainly prepared with purple sweet potato powder and pumpkin powder, which was launched nearly a month in advance, and sales soared by 50% month-on-month in the week leading to the Chongyang Festival.
It is worth mentioning that foods such as Chongyang cakes on specific festivals have gradually become common items in consumers' shopping carts, triggering an online national pastry fever, and pastries such as barley cakes, wine-stuffed rice cakes, and pumpkin cakes have a very high repurchase rate in East China.
In late autumn, osmanthus and chrysanthemums also become popular elements. Osmanthus flavored pastries are enjoyed with Chinese elements such as osmanthus rice wine, rice dew and osmanthus craft brew, and searches for keywords such as chrysanthemum tea and placenta chrysanthemum also increased before the Chongyang Festival. Sales of chestnut, pumpkin, sweet potatoes and orange-orange pomelo fruits are also beginning to rise with a large number of markets.
In addition, around the Chongyang Festival, late October is also the season when hairy crabs are fat and thick. In the week before the Chongyang Festival, the sales of hairy crabs from Dingdong Grocery including Yangcheng Lake and Yellow River Estuary increased by more than 50% month-on-month.
Responsible Editor: Xu Ling
Text Zhang Shihuan
Source: Pudong Release