On October 21, more than 1,000 people, including strategic partners, industry associations and local government leaders of Meibo Air Conditioning's global industry chain, gathered at Meibo Anqing Intelligent Manufacturing Industrial Park to witness the completion of the industrial park and the release of the 2024 cold year Meibo air conditioning development strategy.
2024 Meibo Air Conditioning Global Strategic Partner Conference
Yu Fangwen, chairman of Meibo Group, said that Meibo wants to create a new business card for smart home appliance technology manufacturing and let Chinese brands go global from Anqing. In the cold year of 2024, Meibo will continue to make efforts in eight major strategies, and work hand in hand with global strategic partners to achieve win-win discussions and set out for a better future. Meibo promised: product quality problems will be replaced in one year, and revealed that it will land in the domestic capital market within three years, and this year is the first year of the IPO guidance period.
Let Chinese brands go global from Anqing to land in the domestic capital market within three years
Anqing Intelligent Industrial Park has a total investment of 2.2 billion yuan, the first phase of the project covers an area of about 244 acres, with a construction area of 160,000 square meters, mainly producing new energy heat pump air conditioners, intelligent air conditioners and other products, with an annual production capacity of 3 million sets, which will give solid and strong support to Meibo global dealers to develop the market.
Tang Houming, vice mayor of Anqing
Zhang Junyi, Deputy Secretary of the Anqing Municipal Party Committee and Mayor of Anqing, announced the successful completion of the Meibo Anqing Intelligent Manufacturing Industrial Park, and relevant leading guests jointly launched the inauguration ceremony.
Tang Houming, vice mayor of Anqing, said that the completion and commissioning of the Anqing Intelligent Industrial Park of Meibo Group is a major achievement of strategic cooperation between Meibo Group and Anqing City. He said that Anqing will adhere to the principle of establishing industry as a strong city, fully implement the "100000" industrial cultivation project, and accurately play a "combined fist" of serving enterprises and implementing policies.
The inauguration ceremony of Meibo Anqing Intelligent Manufacturing Industrial Park
Yu Fangwen, chairman of Meibo Group, said that Anqing Intelligent Manufacturing Industrial Park has only been completed and put into operation for only one year from the start of the project to the completion and production, which once again shows the "speed of Meibo and also reflects the efficiency of Anqing". He said that as the first new energy heat pump air conditioning manufacturer in Anqing, Meibo will uphold the pioneering, innovation and industrial spirit of its predecessors, create a new business card for smart home appliance technology manufacturing, and let Chinese brands go global from Anqing.
Chairman Yu Fangwen said that scientific and technological innovation is always the core driving force of enterprise development, and Meibo will continue to conduct cutting-edge technology research in the field of new energy, focus on differentiated and original product technologies, deeply layout refrigeration segments, and create more products and solutions that meet the personalized and diversified needs of global users.
Yu Fangwen, Chairman of Meibo Group (left), and Liu Ting, President of China Household Appliances Research Institute (right), visit Meibo Anqing Intelligent Manufacturing Industrial Park
The overall sales scale of Meibo Group in the cold year of 2023 increased by 30%, and it ranked among the top ten brands in China's air conditioning industry. At the meeting, Chairman Yu Fangwen released Meibo's new brand positioning: a new generation of heat pump air conditioners, which are exported to 82 countries around the world, and released the 2024 cold year Meibo Group's strategic development plan, saying that it will continue to make efforts from eight aspects, including supply chain, research and development, production capacity, quality, domestic and international markets, digitalization, and after-sales.
Yu Fangwen, chairman of Meibo Group
Specifically: in the supply chain, Meibo's main product components are from the top five brands in the industry; In terms of R&D, Meibo will increase R&D expenses to 5% of annual sales in the future, and in terms of production capacity, Meibo has 3 major production bases, with a monthly production capacity of more than 600,000 sets in peak season; In terms of quality, strictly control the quality and strive to create first-class product quality; The domestic market adheres to channel development, and increases brand image stores by 30% every year; In the international market, continue to develop new models, take out 1% of sales every year for international sports marketing, and accelerate the process of brand internationalization; In terms of digital transformation, the first phase invested 20 million yuan to introduce four advanced R&D and management systems; After-sales speed up the self-construction of professional service outlets, and promise to complete the whole machine for six years of national joint warranty, quality problems one year replacement.
Actively make layout, seize the first opportunity, and make every effort to open up domestic and foreign markets
Liu Ting, president of China Household Appliances Research Institute, said at the meeting that the mainland home appliance industry is moving from a manufacturing country to a manufacturing power, and the air conditioning industry is at the forefront of the world in scale and technology, leading the consumption trend. These are inseparable from the in-depth insight of air conditioning companies into user needs and independent and original scientific and technological innovation. He believes that the success of Meibo lies in the fact that Meibo is a long-term advocate in the refrigeration industry, adhering to the route of technological innovation and development, and adhering to the main business and brand route of air conditioning.
Zhu Jun, vice chairman of the China Household Electrical Appliances Association, said that Meibo air conditioners have grown against the trend in recent years and become the fastest growing dark horse because they have seized two opportunities: the first is in the market with high brand concentration, seizing the market gap in the brand game, and the second is in the market with diversified consumer demand, seizing the market space that appears in the segmented field. He believes that the demand for air conditioning will remain high in the future. Meibo's active layout in the field of heat pump air conditioning is the embodiment of Meibo's layout and seizing opportunities in the field of air conditioning subdivisions.
Zhu Jun, Vice Chairman of China Household Electrical Appliances Association
Deng Hua, deputy general manager and general manager of the domestic marketing center of Meibo Group, and Zhang Fan, general manager of the overseas marketing center, respectively made the domestic and overseas marketing strategic plans of Meibo air conditioning in the cold year of 2024. General Manager Deng Hua said that the domestic market of Meibo air conditioning will unswervingly take the offline channel route, carry out product differentiation and diversified layout, promote the establishment of product management centers in various places, and strengthen market control.
Deng Hua, deputy general manager of Meibo Group and general manager of domestic marketing center
General Manager Zhang Fan said that Meibo will set up after-sales training and installation centers in Malaysia, Dubai and Mexico to cultivate and deeply bind various strategic customers. He said that through global layout and market development, he will strive to reach 3 million sets of sales in overseas markets in five years, enter the top six in the industry, and achieve sales in 150 countries and regions around the world.
Zhang Fan, General Manager of Overseas Marketing Center of Meibo Group
Deepen strategic cooperation and seek win-win cooperation
Meibo and Guangzhou Energy Research Institute of the Chinese Academy of Sciences will establish a joint laboratory for advanced thermal management in Meibo Anqing Industrial Park, and the conference held the unveiling ceremony of the laboratory. Dr. Dong Kaijun of the Guangzhou Institute of Energy of the Chinese Academy of Sciences said that the Joint Laboratory of Advanced Thermal Management will carry out cutting-edge technology research in high-efficiency and energy-saving, low-carbon environmental protection, intelligence and other technical fields, form core technologies with independent intellectual property rights, and promote product technology upgrading.
The opening ceremony of the Joint Laboratory for Advanced Thermal Management established by Meibo Group & Guangzhou Institute of Energy Resources, Chinese Academy of Sciences
Lei Weidong, general manager of Zhuhai Lingda Compressor Co., Ltd., said that as a strategic supplier of core components, Lingda will arrange a special line to ensure the supply of Meibo in the peak season every year. Li Siyang, general manager of GMCC & Welling's domestic marketing center, believes that only by taking the initiative to seek change can we grasp the initiative of development, and Meibo is a model in the industry. They all said that they will continue to deepen strategic cooperation with Meibo and seek win-win cooperation.
Lei Weidong, general manager of Zhuhai Lingda Compressor Co., Ltd
Li Siyang, general manager of GMCC & Welling's domestic marketing center
MR. Cee, general manager of EWC Thailand plant, which has been working with Meibo for 6 years, said that the rapid development of Meibo is due to the hard work of team members and continuous improvement of technology. Lu Ping, general manager of Shandong Meibo air conditioning, said that the success of Meibo also benefits from the culture of Meibo, which has created an efficient and pragmatic and humanized management mechanism, which can calmly face the market and cope with competition. They will closely follow the pace of Meibo, be highly consistent with Meibo's marketing ideas, and work together to become bigger and stronger.
MR. Cee, General Manager of EWC Thailand Plant
Lu Ping, general manager of Shandong Meibo air conditioning
Yu Fangwen, chairman of Meibo Group, said that Meibo will focus on digital transformation, build a strong industrial chain system, create a new business card for Anqing intelligent home appliance technology manufacturing, contribute to the high-quality economic development of Anqing, let Chinese brands go from Anqing to the world, and let the world see Chinese brands!
Group photo of overseas customers of Meibo Group