Before reading this article, please click "Follow", which is convenient for you to discuss and share, and can bring you a different sense of participation, thank you for your support!
As one of the representatives of Chinese cuisine, hairy crab has always been loved by consumers.
However, during the recent hairy crab season, prices have plummeted, and even a five-percent discount is difficult to sell. This scene has sparked a discussion about market supply and consumer demand.
In Jiangsu, Shanghai and other places, autumn is the peak season for hairy crabs.
As temperatures drop, crabs begin to gather and mature, so prices rise accordingly. However, this year's hairy crab market has seen an unusual phenomenon, not only the price has fallen, but sales are also very sluggish, even if it is sold at a five-fold discount, it is difficult to attract consumers to buy.
One of the main reasons is oversupply in the market. This year, hairy crab farming in Jiangsu has expanded, resulting in a significant increase in supply.
At the same time, other regions have also increased investment in hairy crab farming. Due to the increase in supply, hairy crabs in the market are oversupplied and prices naturally fall.
Another reason is that consumer demand is less than expected.
With the development of society and the improvement of people's living standards, the consumption of hairy crabs, a luxury product, has also increased. However, this year's economic situation is not optimistic, and the spending power of many consumers has been affected, and they prefer to buy relatively low-priced food.
The high price of hairy crabs has reduced its consumer base, resulting in insufficient demand.
In addition, some consumers have also raised questions about how hairy crabs are eaten.
As a delicacy that pays attention to the eating method, hairy crab has a certain degree of attention to the preparation and eating method. However, some young people are unfamiliar with this traditional method and are less willing to spend time and energy learning.
Due to the limitations of eating methods, hairy crabs are less attractive to a certain extent.
In response to this phenomenon, some industry experts have made suggestions for improvement. First of all, strengthen the overall planning of hairy crab production areas to avoid oversupply.
Secondly, innovate the sales model of hairy crabs, pay attention to the integration of online and offline, and improve the purchase experience of consumers. In addition, it can also strengthen the publicity and promotion of hairy crabs, improve consumers' awareness of hairy crabs, and gradually make them an indispensable consumer product.
In short, hairy crab, as one of the representatives of Chinese cuisine, has seen its prices plummet and sales poor during this year's peak season.
Oversupply and insufficient consumer demand are the main reasons for this phenomenon. In order to improve the market situation, all parties in the industry need to work together to strengthen planning and innovation to enhance the market competitiveness and consumer satisfaction of hairy crabs.
Only in this way can hairy crabs become a delicacy on people's tables again.
Disclaimer: If the content of the article involves the content of the work, copyright pictures or other issues, please contact the author within 30 days, if the reflection is true, we will delete the responsible article as soon as possible. The article is for reference only and does not constitute any investment or application advice.