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【Press Release】Plum Garden Sweet Milk: The Standard Choice for Breakfast in Jiangsu, Zhejiang and Shanghai! Have you ever drunk plum garden? To be precise, have you ever drunk plum garden sweet milk? If you've been in Jiangsu, Zhejiang and Shanghai for a while, you'll find this near-ubiquitous brand wherever you go.
It has almost become a must-have at breakfast stands.
Don't underestimate this seemingly bland sweet milk, which is supported by two major reasons: rebates and low costs.
First of all, we must mention Li Ziyuan's unique and "crazy" dealer franchise system.
Compared with the traditional distributor system adopted by other large dairy companies, the company prefers to focus on small trading companies and individual industrial and commercial enterprises, and attracts them to promote their products through high rebates.
(Data source: Zhongtai Securities) It is reported that it enjoys a high reputation in the industry and is also a strong competitor with the largest market share after Vinda and Jindian! Simply put, it's about giving enough attractive returns to pull it down.
And this crazy rebate system has also led to Li Ziyuan sweet milk occupying an almost absolute hegemony in Jiangsu, Zhejiang and Shanghai.
As a must-have item for breakfast stalls, Li Ziyuan does not reduce the quality due to the low price compared with other brands, but maintains a high cost performance.
This makes it a recommended and chosen choice for operators.
In addition, the outstanding product positioning is also one of the important reasons: the main target is the mass terminal such as schools, canteens and convenience stores, and the palatability needs are emphasized.
Especially for the market development of the student group, it is very in line with their preferences in terms of price and taste.
You may ask: "Since the price is so low and the dealer has so much return, what is it afraid of?" "Hmm~ the answer is very simple - cost! Undoubtedly, the Times of Europe might as well call it a "pouting" operation.
(Data source: Guoyuan Securities) Although sweet milk has a "milk" in the name, according to the data, not all of them are added with fresh and pure milk sources~ And through investigation, it was found that in the overall revenue, sweet milk accounted for more than 90% of the total.
(Data source: Li Ziyuan prospectus) This is thanks to the low cost brought by its main raw materials such as milk powder and white sugar.
In short, with the rebate system, dealer franchise model and low selling price, Li Ziyuan successfully conquered the breakfast market in the land of Jiangsu, Zhejiang and Shanghai.
Li Ziyuan kills through the breakfast restaurant, all rely on money, [Disclaimer] The article description process, pictures are from the Internet, this article aims to advocate positive social energy, no vulgar and other bad guidance. If copyright or character infringement is involved, please contact us in time, and we will delete the content as soon as possible! If there is any doubt about the incident, delete or change it immediately after contact.