Xu Jiayin entered the palace to "pick up soap", and the Internet celebrity broadcast live! The hand of capital reaching out to the people, it is time to break

Boss Xu went in to pick up soap for half a month, and every corner had already "spread" his deeds, and the "flowing" on the merit monument was really realized. Today we will talk about something different - the hand of capital reaching out to the people, it is time to break!

Evergrande thunderstorm for two years, Boss Xu is like a movie king possessed, shouting loud slogans on the surface, but behind the scenes, he engages in "technical divorce", carries his own debts, transfers assets to his wife and children, and lets investors and buyers fill in the pits.

It's really one of me, rich for generations.

You can question Boss Xu's character, but you can't doubt his ability to dig holes. Evergrande's net loss exceeded 860 billion, and according to the national per capita disposable income of 36,883 yuan in 2022, it will take at least 65 million years for an ordinary person to pay off this debt.

And 2.4 trillion yuan of debt, enough to build 48 domestic aircraft carriers, can allow 1.4 billion people to get 1,700 yuan each.

Skyworth founder Huang Hongsheng denounced Boss Xu for "openly making enemies of the Chinese people" and "deceiving the country and deceiving the people"

According to incomplete statistics, more than 830,000 owners cannot get Evergrande's house, and about 2.5 million people are affected by 3 people per household. Of the 2.4 trillion debts, bank borrowings account for about 12%, about 300 billion yuan, but the most injured are ordinary people, suppliers and builders owe more than 1 trillion yuan, Evergrande is a big pit, continue to cooperate to fill in more money; If you don't cooperate, you won't get a cent back the money owed.

What is the essence of capital? It's about making money, it's about putting profit first. Evergrande is a real estate enterprise, but it is also the card of capital behind it, and it is also a tool in Xu Jiayin's hands.

Evergrande was listed in 2009 with a cumulative dividend of more than 73.4 billion, and Xu Jiayin and his wife held 70% of Evergrande's shares, cashing out more than 53 billion yuan with dividends.

Give Archimedes a fulcrum, can pry the earth, I don't know, but to Xu Jiayin 3.9 billion, but to pry up Evergrande 2 trillion:

The first is to cash out the buyer's down payment in advance with off-plan pre-sales, and then use the money to buy land and build a house.

Second, mortgage fixed assets to the bank, and then cash out the bank's money for turnover.

Third, turn Evergrande into a listed company for financing, and let investors fill in the pit.

The fourth is to formulate high dividends to cash out, issue high-interest special bonds, let Boss Xu and executives buy them, and collect another wave of leeks.

A set of "capital operations" that flowed through the clouds, took money themselves, but let investors and buyers fill in the pits, which is why Boss Xu was suspected of breaking the law and committing a crime and was taken compulsory measures according to law.

The fall of Evergrande is not the point, 2.5 million people pay their mortgages every month, but they can't live in their own houses, when Boss Xu's friends follow suit, the Evergrande problem has become a "phenomenal" incident, what do you think?

Incomplete statistics, since 2020, nearly 30 housing companies have had a debt crisis, you can get what you can't imagine, ordinary people spend decades of savings and overdraft 2, 30 years of mortgages, but can not receive housing, if these housing companies fall, not only leave the market a mess so simple, but also throw a bunch of debt crises to the country to dismantle.

What should Evergrande do if it leaves a rotten building? What about 2.4 trillion liabilities?

Part of the high-quality real estate was taken away by the national team real estate enterprises, and the rest was carried by the state? First stabilize the guaranteed delivery building, and then slowly fill the pit with taxes?

In the first and second quarters of this year, the national tax revenue was about 9.9 trillion yuan, and the problem of 2.4 trillion yuan of debt to cope with Evergrande is not big, but the national tax revenue has other uses, and it is impossible to completely fill the hole for Evergrande. If the problem of rotten housing is not solved, the owner of the house buyer will really not receive the house if he has a mortgage.

Capital extends its hand not only to this one, but also to Internet celebrities who are packaged as low thresholds, easy to create wealth, and easy and glamorous.

In the "2021 China Network Anchor Net Income List", the top anchors are almost worth hundreds of millions, Li Jiaqi's annual net income is 1.85 billion, and the national per capita disposable income in 2022 is 36,883 yuan, an ordinary person has to earn so much, at least 4,200 years, and does not eat or drink, the kind that works 24 hours a day.

Before singing "digging and digging" Mr. Huang, the sales of 5 live broadcasts reached 1 million to 2.5 million, no need to squeeze the bus and subway from 9 to 5, and the live broadcast selling of goods in a few hours can easily counterattack, ordinary people work for decades to earn.

Some time ago, the "Contemporary Youth Employment Concern" questionnaire survey: among nearly 10,000 fresh graduates, 61.6% of them will consider online celebrity live broadcast when they are employed, but in fact, only 0.4% of anchors have a monthly income of more than 100,000, and 95.2% have a monthly income of less than 5,000.

It's all the killing of capital.

Do you remember the $79 eyebrow pencil incident? Internet celebrities do not feel that their things are expensive, but question netizens for not working hard, and blame themselves for not increasing their salaries. Earning consumers' money, not forgetting PUA netizens, unable to apologize for the live broadcast afterwards, netizens did not buy it.

The essence of capital is that interests are supreme, and whether the eyebrow pencil of 79 yuan is expensive depends on the consumption power of netizens themselves, not you an Internet celebrity has the final say. I remember Xiao Ma Ge said that we have a market of 1.3 billion, and the future is limitless. But in fact, only 200 million people have spending power, because these are non-rigid consumer demand.

Capital is creating pseudo-demand, many young people are overconsumed, the pursuit of material enjoyment ignores spiritual needs, are planted with all kinds of cosmetics, short videos and live broadcasts are not wrong, they enrich everyone's life. Live broadcast sales all rely on the anchor's mouth, even if it is a penny cheaper, everyone thinks that you have earned, in fact, after you are bought by the grass planting, how many times do you use it to eat?

When it becomes a capital tool, it is easy to confuse everyone through illusions through packaging, and Internet celebrities have become a profession that young people advocate and yearn for, and when showing fashion trend pursuits, they also make young people eager to achieve quick results.

What really makes me care is the prescient comments of netizens, these comments are simply the best answer to "capital left to us", I just read and don't say, you need to understand it yourself, I can only help you get here, understand everything!

The pictures used in this article are all from the Internet, if there is any infringement, please contact to delete. The article is the original of "Daily Room Theory", it is strictly forbidden to reprint and plagiarize, and it must be deeply investigated if found. (Reported by: Fang Shuojun)