Detaven Short Play Market Weekly
Week 40, 2023 (10.03-10.09)
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Top 20 in the week
02
The performance of the short drama market for a week
— —Market Size—
This week, a total of 6 new video platforms were launched on mainstream video platforms, down 7 from last week. There are 3 urban dramas, 2 costume dramas and 1 fantasy drama in the new drama genre. The overall supply of the short drama market continued to decrease this week, and compared with the summer season, the current supply enthusiasm of the short drama market has declined. This week, only Tencent Video and Douyin have a small amount of new updates, the rest of the long-form video platforms are not new, and Kuaishou has no new dramas with short dramas on its head.
— —Platform Trends— —
New on the long video platform this week: Tencent Video "Galaxy Office", "Chang'an Unknown Bureau: The Great Tang Relics", "Princess Wanfu" and "Drama Self-help Strategy" 4 parts.
New on the short video platform this week: Douyin's new works include "Hear About Love" and "Mr. Cat's Strategy Diary" 2 parts.
This week, Tencent Video provoked the supply beam, which shows its willingness to actively exhibit short dramas. And Tencent Video is also rich in new genres, in addition to the two mainstream themes of urban and costume, there is also 1 fantasy-themed mini-drama. The rest of the platforms are in a buffer period, and the enthusiasm for new products is slightly weaker.
— —Head Market Analysis—
Among the top 20 on the list this week, there are 9 costume dramas, 8 urban dramas, 2 fantasy dramas, and 1 period drama. The new short dramas on this week failed to make the list, and the theme of the list has decreased, which shows that the competitiveness of the new dramas on this week is slightly insufficient.
Among the top 20 dramas on the list this week, there are 7 on Douyin, 6 on Youku, 3 each from Tencent and Kuaishou, and 2 from Mango TV. This week, Douyin continued to expose the most platforms for the list, and most of them were at the top of the list, changing the leading situation of long-form video platforms. Obviously, the fatigue of various long-form video platforms has affected their market share to a certain extent.
— —Excellent Repertoire—
"Wind and Moon Like Snow" ranked first on the list when the prospect gas index was 0.636. The show won the top position for two consecutive weeks, which shows its relatively strong competitiveness.
The play extends the sweet pet plot on the sadomasochistic background, and the sweet and sadistic plot enriches its story content, and also mobilizes the audience's viewing emotions to a certain extent, and continues to retain the audience. At the same time, in the short drama market, the makeup and scene arrangement of the play are relatively sophisticated, which enhances the overall texture of the drama. In addition, the two leading actors have recently broadcast popular long-form drama works, which has also brought a lot of additional attention to the show. However, according to some audience feedback, the play failed to jump out of the stereotype of sweet pet short dramas, and the characters' behavior was not logical and slightly stiff.
"Wind and Moon Like Snow" starring Li Jiaqi, Zuo Ye and others, directed by Hui Yu, and produced by Youku, Golden One Culture and other companies.
Detaven Data Description
1. The Detaven drama prosperity index calculates the whole network discussion, netizen interaction, media exposure, online reputation and other elements of the drama, and is committed to reflecting the most real drama popularity, which is a more advanced drama popularity indicator in the industry;
2. The list shows the main production company and the main playback platform.
4. The data covers Tencent, Youku, Mango TV, Douyin, Kuaishou and other video platforms for 1 day, and a single episode of less than 20 minutes of micro-short dramas (including micro-short dramas created by Douyin and Kuaishou individual creators), and the list shows the top 20 booms this week.
5. The data source is the analysis and mining of public information, if any potential rights holders claim relevant rights and interests, please contact our company in time.
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