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Contemporary film culture shows a clear trend of "self-immersion", including replacing the "conscious" "aesthetic" concept with "unreal", "boring" and "consumption". This phenomenon is divided into three main aspects: first, the aesthetics of illusory, which puts fiction and fantasy above the real and profound; the second is non-morality, which avoids or obscures the clear definition of value judgments; The third is the commercial hype at the expense of denying aesthetics and ethics, turning movies into pure commodities. This trend of self-destructive thinking threatens the development of film culture because it ignores the social guiding function of film and puts commercial interests above cultural values.
Behind this phenomenon is closely related to the tradition of "vassal" intellectuals. The effects of globalization have made the United States a cultural icon in everyone's mind, which has led to an antipathy to ideology that labels it. Critics have expressed concerns about this phenomenon in different ways, focusing mainly on the blind worship of foreign cultures and commercial propaganda. While this criticism is persuasive, the emotional overtones in it may affect the accuracy of the theory.
The embodiment of illusory aesthetics and immorality in film culture makes film empty and reality false. This illusory treatment is related to ideological self-abandonment, as they both attempt to deceive the viewer and lead the viewer into an unreal world. This illusory aesthetic is not just a means, but also an amoral connotation that attempts to confuse right and wrong value judgments.
The basic situation of film technology and market determines the main factors of film success. Large investment is the main factor that determines the success or failure of film technology and market, and the amount of investment in a film affects its production quality and marketing efforts. In this process, commercial hype plays a key role, making film culture a breeze, easily driven and exploited by commercial culture.
To sum up, the tendency towards self-sinking in film culture is a neglect of aesthetic and ethical concepts, as well as an overemphasis on commercial interests. This trend threatens the social guidance function and cultural value of film, and needs to be paid attention to and reflected.
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