After the launch of the "world's first intelligent parent-child car" - Extreme Fox Automobile Koala, the market responded very well, and the official guidance price of the four configuration models was 131,800 yuan to 169,800 yuan. Listing rights are even more popular with consumers, including: up to 3 years 100,000 yuan 0 interest, financial lease 0 down payment financial rights, vehicle 5 years/120,000 yuan km warranty, three electric lifetime warranty rights, 3 years unlimited free traffic, lifetime free OTA upgrade rights, lifetime smart home charging and installation services, and 5,000 yuan replacement subsidy rights exclusively for BAIC new energy vehicle owners.
According to Dai Kangwei, secretary of the party committee and general manager of BAIC New Energy, since the pre-sale of Extreme Fox Motors, 5,206 orders have been received in less than a month, and the popularity from end users proves that the "strongest baby walking car on the surface" has entered the hearts of users.
At present, the competition in the new energy vehicle market has entered a white-hot stage, and the popularity of koala pre-sales not only proves the success of Extreme Fox Koala products, but also makes users who buy this product attract widespread attention.
The "new opinionated mother" group is the "most intelligent" person in Chinese families, and it is also the person who needs the most attention in the field of automobile travel at present. In daily travel with children, on the one hand, they hope to get the enjoyment of leapfrogging, on the other hand, they need to solve the safety of children's travel, and at the same time, they must take into account health, comfort and convenience, which has become a pain point for them when changing their family and social roles.
And koala has insight into the pain points of "smart" mothers in travel, and is determined to bring targeted parent-child travel solutions to this group and realize the liberation of "travel" beyond clothing, food and housing. According to reports, the koala product team deeply interviewed the soul of more than 5,000 families "mother", systematically sorted out the scenes encountered in the process of parent-child travel, listed more than 200 pain points wish list to solve one by one, and finally created the world's first intelligent parent-child car koala.
As the first full-scenario product launched under Extreme Fox Motors, Kaola adheres to the genes of "insight, wisdom and extreme" of the Extreme Fox brand, and redefines what parent-child travel products should look like with health, safety and convenience as the core.
Extreme Fox Kaola pioneered a mother-and-baby-level healthy cockpit to create a "pure children's room" for babies who can "breathe healthily". Taking the control of harmful substances in the car as an example, Kaola has added 3 substances that are more harmful to early childhood development on the basis of the 8 substances restricted by the national standard. Using adsorption degradation technology, under the national standard 25 °C room temperature test, 6 of the above 11 substances showed zero detection. The formaldehyde content is only 1/3 of many luxury cars priced at 400,000 to 600,000, which is 1/14 of the national first-class residential standard. Based on this health strength, the Kaola recently obtained the five-star authoritative certification of "Mother and Baby Friendly Car", becoming the first model in the industry to receive this award.
"Walking the baby" safety is the most reliable justice. Kaola and Good Child jointly designed the child safety seat, using 80 kilometers per hour as the safety protection standard, which is 60% higher than the European and American design standards, and the structural strength is increased by 156%, even in sudden moments can give children full protection. Taking the "one-meter perspective" as the starting point of design thinking, the Koala has specially lengthened the position of the side air curtain for the child's head, and the volume has been expanded by 12% to 37 liters. The body material of the left rear door of the Koala is made of hot-stamped steel as the skeleton, and the overall torsional rigidity reaches 37400Nm/deg, which exceeds many models of 500,000-class luxury brands at home and abroad. Not only that, the koala has also strengthened the side door, the anti-collision beam strength is up to 1500Mpa, and the strongest material is used to create a safe fortress for parent-child travel.
The Extreme Fox car koala is "a helper with a baby without parents", and it is also a "fun amusement park for children to release their nature". In the past, there were all kinds of inconveniences when traveling with a baby, such as carrying things in large bags and small bags, carrying children to the car, letting the children sit down, eating in the car, drinking water in the car, changing diapers for children, koalas through six conveniences, making mothers more elegant and babies more comfortable. The side sliding doors designed by the koala and the opening method of light and shadow sensing create convenient boarding on the car; The front and rear electric sliding Rubik's Cube coffee table, and the intelligent cooling and warming box with temperature control of 3-50°C, can easily handle every bite of the baby's food and bring feeding convenience; The exclusive camera on the rear side of the baby can cast the baby's status on the center control screen with one key during driving, providing comfort and convenience; The restful sleep mode is automatically turned on, adjusting the lying position, sound, and light to the best state, giving the baby a quick and secure sleep convenience; The whole car is equipped with a total of 29 storage spaces, with a large opening and electrically open trunk, which can meet the convenience of storage of large and small sizes; Equipped with a 260mm × 500mm enlarged desktop, with an ultra-long wheelbase of 2820mm and a cabin height space of 1245mm, it brings entertainment convenience comparable to medium and large MPVs.
The competition of China's new energy vehicles is upgrading from physical attributes to emotional attributes, and the success of a product is not only the success of technological innovation, but also the result of the emotional resonance of products and users. Extreme Fox Automobile Koala is not only an in-depth excavation of the pain points of parent-child travel, but also a bold exploration and verification of Extreme Fox Motor's integration of "love" and "scenery". As Dai Kangwei, Secretary of the Party Committee and General Manager of BAIC New Energy, said: "Extreme Fox Kaola is a pioneer and an innovator. "Kaola is pioneering a new category of smart parent-child vehicle SPV (Smart Parenting Vehicle), and the innovation is to tap user needs and realize the incremental development of the automotive industry.