The National Day film satisfaction survey was released

In 2023, the Mid-Autumn Festival and National Day will be linked, and a total of 12 new films will be put into the film market from September 28 to October 6, far exceeding the 7 in the same period last year, and the genre themes and styles also highlight diversified characteristics, effectively enriching the audience's holiday life, and the total proportion of movies that the viewing space is very good and relatively good in the schedule reaches 88.2%, higher than the same period last year.

The Chinese Film Audience Satisfaction Survey surveyed 5 key films, and the satisfaction of these 5 films received "satisfaction" evaluation (≥ 80 points), of which 3 films had a satisfaction rate of more than 83 points, 1 more than the same period in 2022, and the satisfaction performance of these films was "evenly matched".

▍ "Rock Solid" led the satisfaction of the performance, and the actor's performance and depth of thought were well received

Director Zhang Yimou's new work "Rock Solid" received an audience satisfaction score of 84.1 points, ranking first among the five films in the 2023 National Day file survey, and it is also the only film with a satisfaction score of more than 84 points during the schedule, maintaining a high level of satisfaction with director Zhang Yimou's series of film works.

Since 2015, director Zhang Yimou's film works have covered war, martial arts, spy warfare, history and other diverse themes, and "Rock Solid", as a police and bandit-themed film focusing on anti-corruption and anti-gangsterism, is another attempt to make a continuous breakthrough in the creation of film types and themes.

The depth and richness of the film's depiction of social reality and human nature have been highly praised by the audience, with an ideological score of 85.4 points, the highest among the three major indexes, which has advantages compared with the National Day film and the average of Zhang Yimou's historical works; at the same time, the film is also quite bright in story creation and visual style, with an ornamental score of 84.4 points, the highest score in the schedule.

In terms of different audience evaluations, "Rock Solid" has received the highest ratings from both general audiences and professional audiences, with 84.2 and 81.5 points respectively. Specific to each subdivision dimension, the film has received the highest scores in 7 items for general audiences and 10 items for professional audiences, among which the performances of the main actors have been highly praised by different audiences, ranking 6th in the evaluation of general audiences and 3rd in the evaluation of professional audiences among the 50 films surveyed in 2023.

In addition, the indicators reflecting the ideological nature of the film also scored well, and the positive energy of ordinary audiences and the depth and breadth of thoughts and emotions of professional audiences ranked 4th in 2023.

▍ "Volunteer Army: Heroic Attack" fits the atmosphere of the National Day, and the ideology and dissemination are eye-catching

The audience satisfaction rate of the film "Volunteers: Heroic Attack" directed by Chen Kaige was 83.8 points, only 0.3 points away from the first place in the schedule.

The three major satisfaction indices of "Volunteers: Heroes Attack" performed relatively well, and it was one of the two films with three major indexes exceeding 83 points during the schedule (the other is "93 International Train Robbery: Operation Moscow").

Among them, the theme of the film is in line with the atmosphere of the National Day, with an ideological score of 85.0 points, and the creator presents the history of resisting US aggression and aiding Korea in a panoramic manner through the two major battlefields of the Volunteer Army's battle front and United Nations diplomacy, and the patriotic spirit and heroism conveyed are shocking, and 85% of the interviewed audience said that they were moved after watching the film, which is the highest proportion among the five films surveyed by the National Day file.

At the same time, under the atmosphere of National Day, the audience is highly motivated to share and spread the film, with a film dissemination of 84.1 points, 2.7 points higher than "Rock Solid", which ranks first in satisfaction.

In terms of different audience evaluations, "Volunteers: Heroic Attack" is relatively more favored by professional audiences, with a professional audience satisfaction score of 79.0 points, ranking second in the schedule; in the subdivision indicators, the scores of healthy and positive values and visual effects ranked first in the schedule, and ranked 4th and 8th respectively among the 50 films surveyed in 2023.

The film's general audience satisfaction score was 84.1 points, ranking third in the schedule, only 0.1 points and 0.02 points lower than "Rock Solid" and "93 International Train Robbery: Operation Moscow", respectively, and the ideological profundity score in the subdivision index ranked first in the schedule.

▍ The actors and visual effects of "Operation Moscow" were recognized, and the tough blood stimulated the enthusiasm for communication

The police and bandit action film "93 International Train Robbery: Operation Moscow" directed by Qiu Litao received an audience satisfaction score of 83.7 points, only 0.4 points and 0.1 points short of the first and second places in the schedule; among the seven films directed by Qiu Litao who were surveyed, the satisfaction of "Operation Moscow" was above average.

"Operation Moscow" is adapted from the cross-border pursuit of robbers in the 90s of last century, organically incorporating commercial elements on the basis of real social events, and scoring more than 83 points in the three major indexes; Among them, the spread score is 84.5 points, ranking first in the schedule, the film continues the action genre film style directed by Qiu Litao, #Moscow Action is a pure-blood genre film#The entry appeared on Weibo hot search, and the film's outstanding hardcore hot-blooded temperament attracted heated discussion.

In terms of different audience evaluations, "Moscow Action" is relatively more favored by ordinary audiences, with a general audience satisfaction score of 84.1 points, ranking second in the schedule, a difference of 0.1 points with "Rock Solid"; and a professional audience satisfaction score of 77.1 points, ranking third in the schedule.

In the subdivision indicators, the visual effects of the film and the performances of the main actors have been highly recognized by different audiences, and the scores are the top three of their respective evaluation index systems, and they all rank in the top three of the five films in the schedule.

▍ "It Doesn't Seem to Be So Hot" is funny and warm-hearted, and has been "satisfied" by the audience

"It Doesn't Seem to Be So Hot" is the only comedy genre film in the 2023 National Day file, with an audience satisfaction score of 81.8 points. The film presents the physical and mental world of the mentally disabled group in simple, sincere and restrained audiovisual language, and the care for the vulnerable groups and the relaxed comedy performance have been recognized by the audience.

The film is produced and written by Xing Wenxiong, and compared with its other two film works directed / written ("The King of Bath" released in the 2020 New Year file and "This killer is not very calm" released in the 2022 Spring Festival file), the viewing and ideological scores of "It Doesn't Seem to Be So Hot" are slightly lower, but the spread is the highest among the three films.

From the perspective of different audience evaluations, "It Seems That It's Not So Hot" is relatively better in the evaluation of ordinary audiences, with a general audience satisfaction score of 82.3 points, slightly better than professional audiences in the evaluation ranking during the schedule, freshness ranked second in subdivision indicators, and wonderful dialogue ranked third.

The professional audience satisfaction of the film is 74.1 points, which is 3 points higher than that of "The King of Bath", and the scores of creative novelty and healthy and positive values in the subdivision indicators rank second and third in the schedule.

▍ "Predecessor 4" improved the love book, and the deepening of serial creation was recognized

Directed by Tian Yusheng and starring Han Geng and Zheng Kai, the urban romantic light comedy movie "Predecessor 4: Teenage Marriage" has an audience satisfaction score of 80.1 points, which is not much different from the previous series "Predecessor 3: Goodbye Ex" released six years ago, a slight decrease of 0.6 points; the ideological scores of the two are almost the same, and the viewing has dropped by 2.3 points.

"Predecessor 4: Teenage Marriage" advances to the discussion of marriage topics on the basis of the relaxed and realistic creative style of the same series of films, and further strengthens the detailed insight into the audience's real emotional life, becoming a love guide for contemporary people.

In different audience evaluations, the film is relatively more favored by professional audiences, with a professional audience satisfaction score of 74.8 points, higher than the previous work of 7.4 points, among which the scores of wonderful dialogue and communication methods ranked second and third in the schedule; However, the general audience rated it averagely, with a satisfaction score of 80.5 points, 1.1 points lower than the previous one.

Although the 2023 National Day file lacks super head films, and activities such as holiday travel and watching Asian Games competitions have a certain impact on the audience's viewing choices, the overall creation of the film has been evaluated by the audience's satisfaction, and the diversified and differentiated content layout meets the viewing needs of the audience during the holiday, and continues to consolidate the recovery results of the domestic film market.

The Chinese Film Audience Satisfaction Survey, conducted by the China Film Art Research Center and Yien, is a comprehensive film evaluation system independent of box office, ticket sales and social networking sites. The survey adopts methods such as cinema on-site sampling survey, online survey of front-line practitioners and experts, and big data capture and analysis, and comprehensively evaluates domestic films with three major indexes: ornamentation, ideology and dissemination, and introduces freshness indicators to evaluate the innovation of films. The survey sample is divided into two groups: general audience and professional audience, covering first-, second-, third- and fourth-tier cities across the country.