Wuling rebuilds the "god car", selling 14,000 units in May, can it subvert the position of Honda Fit?

Following the national god car Wuling Hongguang, Wuling Motors has created a lower-priced "mobility artifact" Wuling Hongguang MINI EV, which starts at only 30,000 yuan and can be afforded with a monthly salary of 2,000. Wuling Hongguang MINI EV sales of more than 10,000 per month, for Wuling Motors to bring more confidence, in the first half of this year it launched a small pure electric vehicle positioned higher than Wuling Hongguang MINI EV - Wuling Binguo. In May, Wuling Binguo sold 14,000 units, breaking into the top 10 of the pure electric vehicle sales list.

Wuling Binguo has a "well-behaved face", and the rounded closed front face reveals a touch of elegance. The rugby-style headlight group, with the rounded front face, is very personal. This retro-style design style is still relatively rare in the current small pure electric vehicle market, and the recognition is quite high.

The body adopts a two-tone design, which is more flexible and lively. The lines of the body are extremely simple, and with soft curved surfaces, the entire side body appears more three-dimensional. Wuling Binguo is available in 4 car paint colors, namely milk coffee white, iceberry powder, aurora green, and blazing night black. These colors are very young and trendy, and it can be seen that Wuling Binguo is actually aimed at young people.

The shape of the rear of the car is very simple, but it can be seen that the designer pays attention to detail. The X-shaped taillights and headlights are exactly the same style, creating a front and rear echo. The rear tailgate protrudes slightly upwards in the center, like a ducktail, enhancing the car's youthful and sporty feel.

When you open the door, you feel like you've traveled back to the seventies and eighties, and the retro interior styling is the exact opposite of the modern trend design concept, but it doesn't feel out of fashion. The LCD instrument panel and the center control screen are connected together, and they are concentrated on the driver's side, which is very convenient for viewing information. Three control knobs are retained on the center console, and the main function is to adjust the air volume and cold and hot air. The control of the air conditioner is integrated in the central control screen and needs to be done by touch.

Although the price of Wuling Binguo is not expensive, the materials used are very generous. The circular steering wheel is wrapped in leather material, and the hole is also punched at three or nine o'clock, which feels very delicate and breathable. The multi-function buttons use a circular process, but the size of the steering wheel looks quite large, and the size of the function buttons is small, which is not very convenient to operate.

The center console is reduced to the size of a knob shift structure, placed right between the main driver and co-pilot's seats, making the room between the main and co-pilots more spacious. The seats of the mid- to high-end models are all made of imitation leather, and the thigh-support areas are ventilated.

Ling OS vehicle system is also very competitive in the same class, in addition to conventional voice control, map navigation, but also added personalized word wake-up function, car owners can set according to their own preferences, avoiding the same wake-up method. And the accuracy of speech recognition is very high, and it can basically be said when it is visible.

In terms of space, the Wuling Binguo has a length, width and height of 3950mm, 1708mm, and 1580mm respectively, and a wheelbase of 2560mm. Thanks to the front-wheel drive platform, the lateral and longitudinal space in the car is maximized. Compared with the BYD Seagull, the seating space of Wuling Binguo is much more comfortable.

There is also plenty of storage space in the car, and there are two more storage compartments inside when the trunk floor is opened. Couples traveling together, two 20-inch suitcases, more than enough in the trunk. If you still have large luggage that you can recline the rear seats, the volume of the trunk can be extended to 790L.

Finally, let's talk about the power performance of Wuling Binguo, which is currently listed in 7 models, covering two cruising ranges, which are 203 kilometers and 333 kilometers. The 203 km version is equipped with a 30 kW permanent magnet synchronous motor with a battery pack capacity of 17.3 kWh.

The 333-kilometer model belongs to the Wuling Binguo's mid-to-high-end model, with an electric motor power of 50 kW and an expanded battery pack capacity of 31.9 kWh.

Small cars have small batteries, but most of them are not equipped with a fast charging mode, so they can only be charged at night. If you forget to charge, you may be delayed on the second day. Wuling Binguo provides three charging modes, supports household socket charging, and also supports DC fast charging, charging from 30% to 80%, which only takes more than half an hour.

On the whole, the design and configuration of Wuling Binguo are not bad, and the battery life can also meet the needs of commuting. The main reason is that the price of this car is relatively low, and the audience is relatively higher. However, it is still a little difficult to replace fuel vehicles. After all, the mass base of fuel vehicles is very deep, pure electric vehicles have only developed for more than a decade, and the market penetration rate is only about 33%.

In the field of small fuel vehicles, there are also best-selling models such as the Honda Fit, which has been in China for more than ten years, and the market viscosity is also very high. Wuling Binguo's desire to subvert the market position of Honda Fit is not an easy one.