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Just the day before yesterday, Li Jiaqi, the "brother with goods", made a fierce remark against the consumers in the live broadcast room, and the fierceness of the words was shocking. He said: "If you can't afford it, then you have to reflect on yourself, has the salary risen for so many years, is it serious to work?" Li Jiaqi performed very differently in the live broadcast room after his return, and as a super anchor with tens of millions of fans, the live broadcast room was still popular after his return. Everyone rejoiced at Li Jiaqi's return and looked forward to him reducing the price of big brands as before and striving for more benefits for consumers.
However, unexpectedly, Li Jiaqi's return has deeply disappointed many fans, because his original intention has long been gone. Just on September 10, he promoted a flower eyebrow pencil that sold for 79 yuan in the live broadcast room. This price was considered too high by many viewers, and they expressed their dissatisfaction in the barrage, calling it "too expensive", "domestic eyebrow pencils are so expensive", "not worth 79 yuan" and so on. At first, Li Jiaqi tried to explain patiently, but as more and more viewers expressed dissatisfaction, he lost patience and angrily scolded millions of viewers: "Is it expensive? This eyebrow pencil has always been this price, if you feel expensive, then you should reflect on whether your salary has risen for so many years? Did you work hard? Find out why you want to find yourself. ”
This response has triggered dissatisfaction among the audience, and a streamer with goods should mainly emphasize the advantages of the product, not the disadvantages of the low-priced product, and then guide the audience to consume. What's more, as a "brother with goods", he actually did not sell the product well, but got angry when the audience did not buy it, which is a low-level mistake. Later, he tried to correct his remarks, saying: "We still have 50 yuan three eyebrow pencils, we don't need everyone to buy them, just according to their own needs." But this kind of remedy could not redeem the audience's dissatisfaction, because the audience felt that his previous remarks were blaming them for not being able to afford high-priced products.
The incident sparked widespread criticism, and many people who used to consume in Li Jiaqi's live broadcast room accused him one after another, thinking that he should not laugh at consumers: "What did you rely on to get to the position of the first brother now?" Have you forgotten how you got to where you are today? How dare you mock consumers? They stressed that they are ordinary wage earners, it is not easy to raise wages, and it is not their fault that they cannot meet the consumption standards of Li Jiaqi's live broadcast room. Overnight, Li Jiaqi lost more than 200,000 fans, and his once fanatical fans also lost their fans. No one wants to lie in bed and watch their favorite streamer after a hard day's work, and then be ridiculed for not working hard enough and making too little money to "afford".
Li Jiaqi does not seem to reflect on his attitude, even if he is now worth billions, it is also a consumer who is holding it up one by one. Some netizens began to wonder if he had tax problems. According to reports, Li Jiaqi's net income reached 1.8 billion in 2021, which is higher than the live broadcast profit of some well-known Internet celebrities. Last year's Double 11, his transaction amount was as high as 33.62 billion, according to the anchor usually gets 20%-30% commission, he can earn more than 3 billion yuan, which is an income that ordinary people can never imagine in their lifetime. In addition, there are reports that Li Jiaqi bought a top apartment in Shanghai early for 130 million yuan, becoming neighbors with Hu Ge and Tang Yan, which makes ordinary people wonder whether he understands why the 79 yuan eyebrow pencil looks expensive.
After the incident, Li Jiaqi did not seem to realize his mistake, but tried to downplay the apology, saying that he wanted to be a "smooth person". His apology was seen as insincere because he didn't seem to realize his mistake. An insider broke the news that Li Jiaqi's company's newcomer anchor could not bring enough benefits and completely relied on Li Jiaqi's personal popularity, so he had to continue to play in person, but he hoped to cultivate newcomer anchors.
Another point to ponder is that Li Jiaqi said in the live broadcast room: "I have been with Hua Xizi for so many years, I know best what kind of brand he is, and this price has been calculated."
Discounted, it is almost Hua Xizi's surname Li. This sentence sparked speculation about the relationship between Hua Xizi and Li Jiaqi. From the beginning, the brand of Hua Xizi was brought by Li Jiaqi, and some people even broke the news that Li Jiaqi was one of Hua Xizi's "shareholders". As a domestic emerging brand, Hua Xizi's 79 yuan eyebrow pencil can reach an average price of thousands of yuan per gram compared with other big-name products, even higher than some old brands. As a professional anchor, Li Jiaqi should understand whether this price is reasonable, however, he blindly induces consumers to think that "it is not expensive at all", which is obviously against conscience.
More worryingly, there are claims that Li Jiaqi received up to 120% commissions, and even shares, when he initially promoted Hua Xizi. And the cost of these tens of yuan of eyebrow pencil is only a few cents, which means that Li Jiaqi has reaped huge profits. Other brands that want to ask him to endorse him also have to pay commissions ranging from 60% to 100%, as well as pit fees ranging from 100,000 to 400,000 yuan, and his income is higher than that of many celebrities. However, some of the products he sells to consumers that he has not even used himself, but are touted in the live broadcast room.
In the end, Li Jiaqi issued an apology statement, and then reappeared in the live broadcast room where the goods were sold, as if nothing had happened. This behavior of his caused netizens to question that he should go to acting because he was able to start bringing goods again within three minutes of crying. Li Jiaqi's former status as a "brother with goods" is completely self-inflicted, and whether his apology can regain the trust of the audience remains to be tested by time.
To sum up, Li Jiaqi's return incident has aroused widespread attention and discussion. His remarks and attitude in the live broadcast are shocking and disappointing, and he seems to forget his starting point and the importance of consumers. This incident also made people think deeply about the ethical and moral issues of the Internet delivery industry. It is hoped that through this incident, more people can pay attention to and supervise the delivery industry, ensure that the rights and interests of consumers are effectively protected, and remind those who have emerged on the Internet to always remain humble and awe-inspiring, and never forget their original intention. Only in this way can the Internet goods industry develop healthily and consumers can truly obtain benefits.
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