The mooncake market has indeed been affected by a variety of factors this year, resulting in poor overall performance.
In the B-end market, the reduction of corporate group purchase orders has indeed increased the pressure, and the mooncake purchase volume of some companies has also decreased due to factors such as unstable economic environment and anti-corruption. At the same time, the economic downturn and industry downturn have also reduced the willingness of enterprises to buy, and competition has intensified, which has had a greater impact on the market.
The epidemic has had a great impact on the mooncake industry, and sales have declined significantly. Due to the restrictions of the epidemic, some consumers were unable to attend parties or go out to visit, reducing the demand for mooncakes. In addition, the epidemic has also led to the interruption of production and sales channels, bringing difficulties to the entire industrial chain.
In response to market changes, companies have adopted some flexible solutions. By conducting market research and observations, they were able to optimize production in a timely manner and reduce inventory backlogs. Some brands are also choosing to cut prices to boost sales and launch products in more attractive price ranges to attract consumers.
Despite the decline in consumer expectations for mooncakes, the demand for mooncakes as a traditional holiday food and gift remains. Therefore, big brands have certain advantages in market competition, while small brands may face greater challenges. Businesses need to adapt to market needs and innovate to meet changing consumer needs.