On September 26, Denza Automobile announced a new solution for the Denza N7 intelligent optional package - high-speed intelligent driving package.
The Denza N7, which was launched on July 3, is equipped with the world's first "Eye of the Gods" high-end intelligent driving system assistance system launched by BYD Group, and the updated high-speed intelligent driving package is positioned between the standard version and the high-end intelligent driving package, and the high-end intelligent driving full enjoyment package is also based on the new generation of NVIDIA DRIVE Orin platform, which also makes the Denza N7 the first model of the NVIDIA Orin-N chip.
Compared with the 28,000 yuan high-end smart driving package, the price of the high-speed smart driving package is obviously more acceptable - the price is 15,000 yuan, the new user is 12,000 yuan, and the old user not only needs 10,000 yuan but also exempts all material labor costs.
The price is discounted but the quality is not discounted, and the optional high-speed intelligent driving package has 31 sensors, including 5 high-precision millimeter-wave radars, 12 ultrasonic radars, 2 8MP front-view cameras, etc., and will also have automatic parking, high-speed NOA, mobile phone remote parking and other functions. Among them, the high-speed NOA function will be launched in the first quarter of 2024, which will coincide with the city NOA function of the high-end smart driving package, and the high-speed NOA function of the high-end smart driving package will be launched in December this year.
The intelligence level of the Denza N7 is smaller, the Peng G9 is obviously higher, the same is hunting, and the price of the intelligent driving assistance system option package is lower than the optional package corresponding to the level of Extreme Krypton 001, but the people who choose these models are not so sensitive to price.
55% of the users of the Denza N7 are also from luxury brands such as B B A, and 68% are additional purchases, and the economic level is relatively high, so the target users of the Denza N7 are more concerned about whether the all-round experience is better than the price.
Denza that has been transfused by BYD and Mercedes-Benz is currently concerned, obviously from the product to the service can bring users a good experience, users are very buying.
The launch of the Denza D9 has attracted countless attention, and the cumulative sales volume from January to August 2023 ranked first in all categories of MPVs, and it is the fastest new energy luxury model to reach 100,000 mass-produced vehicles, with an average price of more than 420,000 yuan. The delivery volume of the Denza N7 in the first month entered the top three luxury mid-size pure electric SUVs of more than 300,000 yuan, and Denza has also become the number one Chinese brand in the domestic luxury car market.
As Denza said: face-to-face with users is face-to-face with needs. Only by gaining insight into the real needs of current users can we do a good job and sell good products. (Text/Gu Mingqi Editor/Lou Bing)