Apple has always been regarded as a leader and innovator in the smartphone market, with its iPhone line having the highest market share and profit margin in the world, as well as the most loyal user base. However, on September 25, 2023, Huawei released its latest flagship product Mate60 series, which not only has a self-developed 5G chip, super photo function and battery life, but also adopts a folding screen design, becoming the world's first smartphone that supports both horizontal and vertical folding. The emergence of this mobile phone has undoubtedly brought unprecedented impact and challenges to Apple, and also triggered a fierce comparison and discussion between iPhone users and Mate60 users.
According to the latest report from the International Data Corporation (IDC), in the fourth quarter of 2023, China's smartphone market shipped about 72.92 million units, down 12.6% year-on-year. Among them, Huawei ranked first with 21 million units shipped, with a market share of 28.8%, a year-on-year increase of 34.4%. Apple ranked second with 18 million units shipped, with a market share of 24.7%, down 4.4% year-on-year; Vivo, OPPO and Xiaomi ranked third, fourth and fifth with shipments of 12 million, 11 million and 9 million units, respectively, with market shares of 16.5%, 15.1% and 12.3%, respectively.
It can be seen from these data that Huawei has achieved great success in 2023, while Apple has suffered a lot of setbacks. The Mate60 series, as one of Huawei's most important products in 2023, has played a key role in this achievement.
It is reported that the Mate60 series has received widespread attention and pursuit after its launch, and has not only been sold hot in the domestic market, but also achieved good results in overseas markets. Especially in developed countries and regions such as Europe, Japan, and South Korea, the Mate60 series has attracted a large number of users who originally used iPhones or other brands of mobile phones to switch camps with its advanced technology and innovative design.
According to a survey of smartphone users around the world, the user satisfaction rate of the Mate 60 series is as high as 95%, while the user satisfaction of the iPhone 15 series is only 85%. At the same time, the user loyalty of the Mate 60 series has also reached 92%, while the user loyalty of the iPhone 15 series has dropped to 78%. These data show that the Mate60 series not only successfully grabbed Apple's market share, but also weakened Apple's brand influence and user stickiness.
The Mate60 series has a clear lead in 5G technology. As the world's first smartphone equipped with a self-developed 5G chip, the Mate60 series supports full Netcom and dual-mode 5G, enabling ultra-high-speed network connection and data transmission. Apple, on the other hand, lags behind Huawei in 5G technology, and its iPhone 15 series uses 5G chips provided by Qualcomm, which can only support some frequency bands and single-mode 5G, and cannot fully exploit the potential of 5G networks. In the 5G era, network speed and stability are one of the most concerned factors for smartphone users, so the Mate60 series has a strong appeal in this regard.
The MATE 60 series also has an excellent performance in terms of photographic functions. As Huawei's highest-end product line, Mate series has always been known for its camera function, and the Mate60 series has raised the camera function to a new height. The Mate 60 series is equipped with a rear quad camera system, including a 64-megapixel main camera, an 8-megapixel telephoto camera, an 8-megapixel ultra-wide-angle camera and a 32-megapixel macro camera.
This camera system can not only realize 10x optical zoom, 100x digital zoom, super night mode, super macro mode and other shooting functions, but also support 8K video recording, video stabilization, video zoom and other video functions. Although the iPhone 15 series is also equipped with a rear triple camera system, its pixel and zoom factor are lower than the Mate60 series, and there is no macro camera and 8K video recording function. When it comes to taking photos, the Mate 60 series is undoubtedly one of the most powerful smartphones on the market right now.
The Mate60 series also has a good performance in terms of endurance. As a folding screen mobile phone, the Mate60 series has two built-in batteries, with a total capacity of 6000 mAh, which can support long-term use. Moreover, the Mate60 series also supports 66W wired fast charging and 55W wireless fast charging, which can fully charge the battery by more than 80% in half an hour. The iPhone 15 series has only one battery, with a capacity of 3687 mAh, and the battery life is significantly inferior to the Mate60 series. Moreover, the iPhone 15 series only supports 20W wired fast charging and 15W wireless fast charging, and the charging speed is much slower than the Mate60 series. In terms of battery life, the Mate60 series also shows strong advantages.
The Mate60 series also has unique innovations in design. The Mate60 series adopts a folding screen design, which can change the mobile phone screen from 6.7 inches to 8.2 inches, or from 8.2 inches to 6.7 inches, according to the needs of users. This design not only improves the viewing area and portability of the phone, but also increases the versatility of the phone. Users can multitask, watch videos, play games, paint and other applications on the folding screen. The iPhone 15 series follows the traditional full-screen design, without much change and breakthrough. In terms of design, the Mate60 series shows foresight and creativity.
The Mate60 series has obvious advantages in 5G technology, camera function, battery life and design, which can make iPhone users jump jobs. This phenomenon reflects Apple's decline and crisis in the smartphone market, and also shows Huawei's rise and competitiveness in the smartphone market. For smartphone users, the emergence of the Mate60 series also provides them with more choices and experiences, and also promotes the development and progress of the smartphone industry. The Mate60 series is not only a smartphone, but also a smartphone that sets trends and futures.