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Title: Zhang Zhilin's endorsement is in a quagmire: celebrity endorsement is dangerous
Article refinement:
Hong Kong artist Cheung Chi-lin has been embroiled in a fraud investigation involving billions of dollars in illegal financial activity.
Zhang Zhilin endorsed the JPEX platform, but later found that the platform did not have a legal license, resulting in increased risks.
The platform began to use Zhang Zhilin's image before the license was issued, causing disputes.
The investigation revealed that JPEX was an unlicensed company that actually operated as a fraud, involving thousands of people's funds.
Zhang Zhilin's termination showed his responsible attitude, but he was taken away for investigation because the endorsement involved economic crimes.
Opinion-based analysis:
This article deals with the complex relationship between celebrity endorsements and illegal financial activities, prompts the legal risks of endorsement contracts, and the need for celebrities to strengthen due diligence before endorsements. In Zhang Zhilin's case, he showed a sense of responsibility for his image and fans, but it also triggered deeper thinking about the behavior of celebrity endorsements.
As a kind of business cooperation, celebrity endorsement is not only beneficial to the brand, but also brings wealth and popularity to the star himself. However, celebrity endorsements also have their hidden risks, especially when the audience is uncensored or potentially illegal. In this case, celebrities need to weigh personal interests against legal risks more carefully to ensure that their endorsements do not damage their personal image or become involved in illegal activities.
In Zhang's case, some may consider him a victim because he may not know the true face of JPEX. However, as a public figure, he should also have more knowledge and scrutiny about the people he endorses to prevent getting involved in similar troubles. In addition, endorsement contracts should be more detailed and clear to ensure that the rights and interests of both parties are protected, and more supervision is needed to prevent illegal activities such as unlicensed companies.
In conclusion, the case in this article reminds us that even well-known celebrities need to be careful about endorsement contracts to ensure their legality and morality. Celebrity endorsement is not just a business partnership, but also involves responsibility to fans and the public. In this context, we should encourage more celebrities to conduct in-depth research before endorsements to avoid unnecessary risks and controversy.