Reporting by reporter Meng Yumin/Taipei
Dongsen Shopping joins hands with Alibaba to advance the mainland live broadcast market, and the third battle is another success! Dongsen Shopping chose the head trading team of Ali platform live streaming e-commerce to "make a friend" to cooperate, and specially invited the idol male god-boss Ming Dao to create "Ming Dao Live Broadcast Room", which was exclusively sponsored by Hong Kong listed company "East Sen Natural Beauty".
On the 22nd, "Princess Zhaohua" Wang Herun was invited as a guest to launch the "Double Festival Travel Golden Autumn Good Things Festival", which selected various gifts and good things for everyone to travel during the autumn festival, starting from 7 p.m. and continuing until 1 a.m. the next day, the number of viewers peaked at 9 p.m. to 10 p.m., the number of viewers exceeded 2.9 million, the number of fans exceeded 300,000, and a wonderful result of more than 24 million yuan!
▲ Ming Dao and Wang Herun combined, handsome prince with a delicate princess, two high-value live broadcasts. (Photo courtesy of Eastern Shopping)
This combination with Ming Dao is Wang Herun's first live broadcast experience, for the upper connection, smoking lucky bags, Wang Herun feels fresh and interesting, Ming Dao praised Wang Herun as soon as he came on the stage and said that he was so beautiful, and brought fairy qi to Ming Dao suddenly forgot to speak. Ming Dao is also very precious to Wang Herun's role, especially the villain "Jiao Li Chen" played by Wang Herun in the recent hit "Lotus Tower", the publicity image of clear love and hate and gorgeous red clothes, the degree of discussion on the Internet is super high, and Ming Dao also generously provided Wang Herun's fans with a full of second-kill welfare benefits in the live broadcast, so that Wang Herun can sell as much as the discount is.
▲Dongsen Shopping Live E-commerce Advance Mainland Third Live Broadcast, inviting Ming Dao and Wang Herun to participate. (Photo courtesy of Eastern Shopping)
In addition, Ming Dao also praised Wang Herun's good voice, asking her whether her own voice or dubbing was used in the drama, and Wang Herun smiled and said that most of them used their original voice. Wang Herun, debuted from the musical "Graduation on the Weekend" in 2014, has participated in TV dramas more in recent years, 2018 "Fu Shao", "Ruyi's Legend", "Do You Know If It Should Be Green Fat Red Thin", 2019 "Chang'an Twelve Hours", 2021 "My Haggling Queen", 2022 "War of the Roses", 2023 "Lotus Tower" and other dramas, fairy appearance and pleasing and flexible acting skills are supported and loved by many fans.
▲Mingdao opened the sale of Dongsen strictly selected products, and also tried and tasted on the spot to witness the absolute quality assurance of Dongsen strictly selected products. (Photo courtesy of Eastern Shopping)
▲ Wang Shijun, CEO of Dongsen live e-commerce, said that Dongsen live e-commerce should open two-way commodity exchanges and further expand Southeast Asia. (Photo courtesy of Eastern Shopping)
At the end of last year, Wang Linglin, president of Dongsen Group, announced that the group's strategy in 2023 is to change, change, change, and the first change is to swear to fully develop live streaming e-commerce, not only Taiwan but also Southeast Asia, Hong Kong and important mainland markets. In the first half of Taiwan, it achieved a performance of 600 million, followed by Dongsen and Ali working together to plan for more than three months, and finally officially opened the Dongsen shopping Taobao live broadcast station --- "Bazong-Mingdao Live Broadcast Room" in September.
Wang Shijun, CEO of Dongsen Live E-commerce, said that we hope to bring Dongsen carefully selected good goods to mainland consumers, and also hope to use Dongsen Strictly selected conditions to bring good goods from the mainland to consumers in Taiwan and Southeast Asia, in recent years, the mainland domestic demand market has slowed down, and the volume of affordable daily consumer goods has developed outward, this is a good time, Dongsen Live E-commerce to open two-way commodity exchanges and further expand the Southeast Asian market."