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China Post: The story behind it
In today's China, express delivery services are booming, and private companies such as SF Express and Three Links and One Delivery seem to dominate the market. However, should we ignore China Post, a traditional state-owned enterprise?
China Post is not synonymous with speed, but it has something unique in terms of price and service. Looking back, I used to send letters from Yunnan to Zhejiang by post, and although it took 15 days, the delivery cost was less than one yuan, which was more than ten times higher than SF's fee, which was impressive. For bulky parcels, postal prices are also relatively cheap. Generally speaking, the postage in the same city is about 5 yuan, the neighboring provinces 6 yuan, other provinces 8 yuan, and Xinjiang and Tibet postage is only 10 yuan. Even for express parcels, although the shipping cost is slightly higher, the maximum does not exceed 18 yuan, which is still far lower than the price of private courier companies such as SF. For those bulky items that are planned to be sent in advance, the affordability of the post meets the market demand.
From the evaluation of consumers, the satisfaction rate of postal EMS in 2021 is as high as 80 points, comparable to SF and JD.com, which indicates that China Post has successfully adapted to the express delivery needs of the new era.
In addition to competitive pricing in terms of price, China Post also offers unique services that other couriers cannot match. For remote areas like Xinjiang, Tibet and Inner Mongolia, most private courier companies are deterred, but China Post is obliged. It braves the cold and heat, and has established a postal presence on the snow-line mail road in the west, the post office in the depths of the Tengger Desert, the post office in the Nansha Islands at the southernmost tip of China, the Everest Post Office and the Antarctic Great Wall Station Post Office.
China Post not only serves a wide range of services, but also focuses on the mission. No matter how vague the delivery address is, the postman will work tirelessly to track the sender's information and ensure that the delivery is delivered safely. A classmate once tried to avoid sending a transcript and deliberately wrote the address as the place where he moved more than 10 years ago, but the postman finally found the correct address through various means and let the transcript be delivered safely to its destination.
In addition, China Post's main business also includes government documents, admission notices and embassy business. Chinese government agencies are widely distributed and require a large number of documents, official documents, legal documents, government notices, and material transportation. China Post plays an indispensable role in this vast system. For example, college entrance examination papers, admission notices and compulsory education textbooks all rely on postal courier services.
In the world's top 500 rankings, China Post often ranks at the top, and even in the list released by Fortune magazine in 2022, China Post ranked 81st, becoming the first among all postal companies on the list. In addition, China Post not only provides express delivery services, but also covers many fields such as finance, insurance, securities, funds and wealth management. Therefore, China Post is not a "money-losing goods", it achieves sustainable economic development through diversified business, and shoulders the mission of serving rural areas.
Overall, private courier companies may be more competitive in some ways, but we should not underestimate the importance of China Post. The successful operation of express delivery companies such as Tripe and Yida is also partly due to the approval and resource allocation of China Post. The Post is not just a courier company, it is a story behind silent giving, a national team that serves the country and its people.
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