This is a harmonious covenant between light and shadow art and liquor brewing, and it is also a moment of integration between Chinese culture and the world's diverse civilizations.
From September 19th to 20th, the first "Golden Panda Award" selection event with the theme of "Colorful Civilization, Glory Light and Shadow" was held in Chengdu. Wuliangye appeared as the global strategic partner of the first "Golden Panda Award", deeply integrated into a series of themed activities such as Golden Panda Night, Golden Panda International Cultural Forum, Golden Panda Festival, etc., once again standing on a platform with worldwide influence, highlighting the brand charm of "Great Country Fragrance, Hemei Wuliang, and Chinese Wine King".
Wuliangye is deeply integrated into the "Golden Panda Award" Let the world feel and beauty cultureGiant pandas are Sichuan's unique business card, a "national treasure", and a messenger of peace loved by people around the world. The first "Golden Panda Award" selection activity sponsored by the China Federation of Literary and Art Circles and the Sichuan Provincial People's Government uses giant pandas as cultural elements to collect outstanding film and television works that embody the common values of mankind and conform to the common aesthetics of mankind from all over the world, and promotes exchanges and mutual learning among human civilizations and the construction of a community with a shared future for mankind under the role of a bridge between film and television works.
The red carpet of celebrity guests named after "Golden Panda and Mei Avenue", the star signature wall printed with the "Golden Panda Award" and Wuliangye joint LOGO, and the exclusive booth of Wuliangye on site... At the Golden Panda Ceremony, you can feel the rich elements of Wuliangye everywhere, fully demonstrating the charm of the Wuliangye brand.
At the Golden Panda Night with the theme of "High Mountains and Flowing Waters", the deep integration of Wuliangye and the "Golden Panda Award" was vividly reflected. The dining table inspired by "Qushui Liuyu", the traditional brewing workshop models such as Wuliangye Changfa Sheng and Lichuan Yong, the Wuliangye cocktail mixing area and related dishes... The immersive scene creates a natural, high-profile and elegant experience for the audience. Not only that, "Welcome to Sichuan" "H· O· P· E" and "Covenant of Civilization" and other promotional videos and live theatrical performances presented guests from the global cultural and art world with a harmonious experience of sight and taste buds.
The first "Golden Panda Award" set up 25 awards in four major categories of film, TV series, documentary and animation, and invited well-known Chinese director Zhang Yimou to serve as the chairman of the first jury. The "Golden Panda Award" is held every two years and will be permanently settled in Sichuan.
Wuliangye helps world culture and art Tell the story of Chinese liquor well in innovationThe holding of the first "Golden Panda Award" is not only a recognition and commendation of the world's outstanding film and television works, but also a dissemination and promotion of culture and art, and a platform for exchanges and mutual learning between Chinese and foreign civilizations. As one of the common languages of the world, film and television works are also narrowing the distance between each other, generating resonance, empathy and consensus in communication and interaction. The same is true of Chinese baijiu, with its unique liquor culture and liquor brand, telling the story of cultural exchanges and mutual learning between China and foreign countries in the new era.
What is national is the world. Wuliangye, as a model of Chinese liquor, respects the quality of "Wuliang fine wine, brewed by heaven and man", from the pre-Qin monk wine aroma to the Song Dynasty "Yao Zi Xuequ" are famous in the world, is the product of the material and spiritual products of 5,000 years of Chinese civilization, containing Chinese culture, Chinese spirit and Chinese value, unique Wuliang brewing technology, long-standing history and culture, telling the glory of "Sichuan wine in the world, essence in Yibin". In recent years, Wuliangye has always taken Hemei culture as its brand value proposition, actively led Chinese liquor to go abroad and to the world, undertook the mission of the times to promote Chinese liquor culture and China's excellent traditional culture, and successively cooperated with Boao Forum for Asia, APEC, CIIE, World Expo, Universiade, CIFTIS and other platforms with international influence.
Wuliangye's appearance at the first "Golden Panda Award" as a global strategic partner is an innovative practice of wine, culture and art, and also contributes to the world's culture and art. "Golden Panda and Mei Avenue", Wuliangye dishes, Wuliangye cocktails, Wuliangye songs... It is not difficult to find that the combination of the two super IPs of Golden Panda and Wuliangye has achieved the effect of "1+1>2" of Chinese brand cultural value communication, and the superimposed integration of the two Chinese business cards jointly tells a Chinese story in the new era.
At the same time, Wuliangye continues the innovative scene creation in the Hemei Cultural Festival, Hemei Global Tour and Universiade pop-up bars, and in the collision of fine wine and culture and art, it presents a feast of sight, hearing, taste and touch to the world with fine wine tasting and beauty experience, promotes the creative transformation and innovative development of Chinese excellent liquor culture, and innovatively tells the story of Chinese liquor in the promotion of Chinese culture and mutual learning of world civilization.