The king of internal entertainment traffic, this is really "dead"
Recently, a domestic drama ushered in the finale.
Less than 20 days after its launch, the bloody storm has set off waves after waves.
From the director to the starring actor, it is difficult to escape the trial of netizens.
Even, once jokingly called "Small Times 5: Feudal Era" by netizens.
This is Guo Jingming's new work "Cloud Feather".
But until now, this drama has not been scored on Douban.
Uncle Yu casually looked at the comments.
Sure enough, he was blinded by one star and two stars.
It is reasonable to guess that even if the score is probable, it is a failing life.
Is it the drama party covering the beating that is unwilling to accept reality, or the number of valid evaluations failing to meet the opening conditions?
We don't know yet.
But one thing is for sure, Guo Jingming is no longer a traffic director.
His audience fundamentals have long deteriorated.
Not only that, Uncle Yu also found a new insider in the information of this show.
Taking advantage of the end of the series, I will talk to you today.
I don't know if you noticed it, the director and screenwriter of this play signed "Gu Xiaosheng".
What's going on?
Just as Uncle Yu was about to curse, Xiangyu next door reminded me to spell the initials of the name.
GXS？ Guo Xiaosi?
As long as you know a little about Guo Jingming, you can know that this is his former pen name.
Taste it carefully, the name Gu Xiaosheng is indeed a bit of the taste of pain literature in the early years.
Unexpectedly, the high-profile Guo Jingming has now changed his previous style.
Not only incognito, but even the launch of new dramas is directly airborne without publicity.
Some people say that because the three words "Guo Jingming" are too dissuaded.
"The Trail" was boycotted before its release because he was a director.
Some people also suspect that he may be hammered because of plagiarism and no longer enjoys the right to sign film and television dramas.
Whatever the reason, it is undeniable that -
From the first second of opening the episode, a thick "Kuok style" came to the fore.
Classic MV-style slow motion, plus a close-up of the face.
In the flying snow, the protagonist's strong concave and broken expression.
There are also half-naked flesh exposed from time to time and consumption of male color.
This is not Guo Jingming, who else will it be?!
Of course, these are only the surface.
Anyone who knows Director Guo knows that what people are best at is youth pain.
Briefly talk about the background of this drama, let's feel it shallowly.
In a certain overhead era, there were two opposing sects in the rivers and lakes.
One is the palace gate, a large family that lives in seclusion in the valley.
It is divided into four lines of Shang, Jiao, Zheng and Yu, each performing its own duties.
The first is Wufeng, a killer organization that has dominated the rivers and lakes for decades.
According to the Wei, Mei, Wei, Wei and Wei are divided into grades, the means are cruel and vicious.
If nothing else, just these names that are suspected to be found from the collection of rare characters are very Guo Jingming.
The official self-aware setting is complex, and the character position map is released
Next, the core of the pain comes -
The male protagonist Gong Ziyu (played by Zhang Linghe) can be called a sexual version of Lin Xiao.
Ordinary and weak, but with the goodness of the Virgin version, he won the favor of everyone.
The heroine Yun Weiyi (played by Yu Shuxin) is a cold-blooded and ruthless killer on the surface.
Can't help it, my heart is still a superb love brain who yearns for washing and cooking porridge for my lover.
Just putting the character there, it's hard not to be painful.
Another manifestation of "Kuo's pain", tearing + pulling the head.
To this day, "rotten and smelly" is still the favorite famous scene of Lezi people.
How can a comeback work that has been silent for several years lack famous scenes.
It's just that this time it was replaced by men slapping each other.
Not to mention, there is Guo Jingming's most "favored" character, conspicuous bag.
Palace merchant purple, known as "Palace Gate Tang Wanru".
When I see a man, I can't take a step, and I can't wait to strip each other naked and rub on my flesh.
Regardless of whether it has anything to do with the plot or not, it is right to consume a handful of male color while shaking the wit.
In short, seven seven eight eight plates down.
Even if he changed his name to Gu Xiaosheng, Guo Jingming was still the familiar Guo Xiaosi.
It is no wonder that netizens jokingly said that the biggest attraction of "Cloud Feather" is "Schrödinger's Gu Xiaosheng".
Such a cover-up makes people wonder if Guo Jingming didn't intend to hide it in the first place.
After all, as early as before the broadcast, he replied to netizens.
Call this drama as: appearance frenzy, Yan dog feast.
During the broadcast of the series, he also posted photos with the actors as always.
This makes it hard not to wonder, in that case, why change the vest and make a comeback?
Obviously, Guo Jingming is abandoning "Guo Jingming".
Ten years ago, that name was worth a lot.
At his peak, Guo Jingming ranked in the top three of the "Chinese Writers' Rich List" for five consecutive years.
The only time he finished fourth was because Mo Yan won the Nobel Prize in Literature that year.
In 2013, Guo Jingming boldly crossed the border.
The four films "Small Times" directed by himself have a cumulative box office of 1.784 billion, and have won the domestic summer youth film box office champion for three consecutive years.
Guo Jingming, who has blossomed in literary films, was once rumored to be worth more than 1 billion.
However, the depreciation of the name "Guo Jingming" is also unprecedentedly rapid.
The so-called prosperity is bound to decline, and "Small Times" has become a watershed in his career.
In contrast to its commercial success, word of mouth hit the street.
The bloody plot, the studio-textured shots, the pretentious performances...
Spit by many, "Small Times" does not deserve to be called a movie at all.
Most reviled is the money-worship values it promotes and the stereotype of birth determinism.
At that time, Guo Jingming did not care about this.
During the publicity period, it was even more unspeakable -
The filming methods and thinking of the previous generation of filmmakers are outdated, and if the director still shoots the film with the ideas of the previous generation of filmmakers, there will be problems.
Netizens scold and scold, and there are fans who follow it.
Even if he is accused of being extravagant, he still pulls the "Times Sister Flower" to gather at his extravagant mansion in the center of Shanghai.
But after only three years, this hardness is gone.
Although "Jue Ji" has the support of traffic actors, the audience is not willing to continue to pay for Guo Jingming.
The box office is difficult to recover, and the score has repeatedly broken new lows.
On social media, there was an overwhelming outcry.
On the fourth day of release, Guo Jingming couldn't stand it.
At the last stop of the roadshow, he suddenly had an emotional breakdown and choked up and said-
Is it because my name is Guo Jingming, so everything I do is wrong?
Is it only if I am dead that you will not scold "Jue Ji"?
The sudden defense break, not only did not arouse the audience's love.
Instead, it caused even greater ridicule, and the long-dormant issue of plagiarism was brought to trial.
Obviously, the name "Guo Jingming" has begun to expire.
Seeing that the filming was about to be scolded, Guo Jingming simply changed the track——
On variety shows.
As the best whitewashing method at that time, the program he chose was "Actors Please Take Position".
Together with Chen Kaige and Li Shaohong, they sat in the mentor's seat.
It's hard not to be questioned about being unworthy.
As it turns out, the audience is right to question it.
The mouth is full of theories of dropping book bags, but the S card that determines the fate of the actor is swiped with a messy hair.
It is no wonder that Teacher Li Chengru scolded sharply.
The final blow that really made Guo Jingming lose his commercial value was at the end of 2020.
Screenwriter Song Fangjin posted a joint boycott letter from 111 film and television practitioners on Weibo, titled "Plagiarists should not be role models!" 》。
The spearhead was directed at Guo Jingming and Yu Zheng, who had rumors of plagiarism.
Soon, Guo Jingming issued a statement on Weibo, apologizing to Zhuang Yu, the original author of "Inside and Outside the Circle" that he plagiarized "How Much Flowers Fall in Dreams".
Since he was convicted of plagiarism in 2006, the apology has been 14 years late.
Subsequently, the "Qingya Collection", which was being released, was urgently suspended.
As the controversy intensified, Guo Jingming also disappeared from the public eye.
At this time, the name "Guo Jingming" seems to have become his negative asset.
As a shrewd cultural businessman, he chose to simply discard this negative asset.
Re-debuted under the name "Gu Xiaosheng".
Whether it is choosing "stealth" or abandoning "Guo Jingming".
What supports him behind him is always businessman logic.
Guo Jingming, who was born in a small city, was surrounded by inferiority from the moment he came to Shanghai.
Compared with the glamorous rich people around him, he is really materially deprived.
Under this psychological trend, he did not hide his thirst for money.
In an interview in the early years, he also said frankly -
My principle in everything I do is to make money.
It is undeniable that Guo Jingming does have a strong business acumen.
After becoming popular with "Phantom City" and "How Much Flowers Fall in Dreams", he found the business opportunities behind youth literature.
He chose to drop out of school, set up a studio, and successively published magazines "Island" and "Minimal Story".
Guo Jingming also made a lot of money because of this.
After his success, he also began to have his own ideas.
At that time, the most popular was the talent show led by "Super Girl" and "Happy Boy".
Soon, Guo Jingming and the producer of the show, Long Danni, teamed up to get things done.
On the one hand, by composing lyrics for the theme song of "Fast Man" in '07, Guo Jingming's popularity was broadened.
On the other hand, the two planned a talent contest "New Literature" similar to the "New Concept Essay Contest".
Whether it is the live broadcast of the game on "Minimal Story", or the interaction between the players "selling corruption".
It not only makes youth literature entertaining, but also makes the pockets of the two more and more bulging.
With the vigorous development of the domestic film and television industry, everyone wants to get a piece of it.
Guo Jingming is naturally no exception.
Choosing which work to adapt became a crucial step.
In the behind-the-scenes special of "Small Times", Guo Jingming said this paragraph -
There is no successful urban fashion film in China, the older generation of storytellers generally lack a sense of fashion, and the younger generation of directors with a sense of fashion often lack a solid foundation in telling stories well, resulting in the film, more like a 90-minute extended version of the advertisement.
A list of credits full of luxury brands
Leaving aside his blind self-confidence, this sentence does point to the current situation at that time.
"The Queen Wears Prada" became popular in China, and it is not difficult to see that the audience in that period had a desire for fashion films.
With this as a gimmick, even if it is filmed badly, there will definitely be people who are willing to watch it.
In addition, domestic cinemas were a period of vigorous development at that time, and audiences in small cities became the main audience.
There are many fans of "Small Times" who have a longing for Shanghai.
Under the overlap of the two, entering the cinema is nothing more than a "dream journey".
Coupled with the sensational link in the tearing that Guo Jingming is good at, the box office is naturally good.
After a wave, the entertainment industry has become more and more flashy.
Guo Jingming is keenly aware that the film and television industry does not need so-called good stories and good content.
If you go up the pile of traffic stars, you can get success.
In this way, a series of "top talents" such as Fan Bingbing, Wang Yuan, Wu Yifan, and Ke Zhendong were all included under him.
At the same time, cultivating high-value "potential stocks" is also a stable and profitable transaction.
In variety shows, actors who have no acting skills and empty skin bags are constantly promoted, which is also for this consideration.
To put it bluntly, he only likes the face.
However, Guo Jingming's wishful calculations were eventually eaten back one by one.
Because of the plagiarism fire, but also because of the plagiarism resistance.
Because the traffic star earned softly, but also because the star collapsed and lost blood.
"Small Times 4", "Jue Ji 2" and "Qingya Collection 2" are all re-edited because of bad artists.
A Guo Jingming has almost witnessed a history of cutting off internal entertainment traffic.
To this day, Guo Jingming does not even dare to appear in the opening credits of his own name.
Word of mouth is worse than one.
Even the once proud "Kuok's aesthetics" have repeatedly "overturned" in the crowd ridicule.
Internal entertainment has no place for him.
An Xiaofen, the producer of "Small Times", once commented on Guo Jingming -
He doesn't have any advantages in cross-border directing, but he has business acumen. He knows that "as long as there is a price and it is sold, it is a commodity, and there is no need to talk about meaning".
Obviously, whether it is "Small Times", or "Cloud Feather".
They are all products of this concept.
Looking back, why not "Guo Jingming"?
And the reason why Guo Jingming was successful in the past was precisely because of the creation of the times.
So, in the end, we have to say something for Guo Jingming.
That is, "Guo Jingming" should still be given the right to make bad films.
The audience can not watch his bad films, but they cannot deprive him of the right to shoot.
Just as Ma Weidu once commented on Guo Jingming's "Small Times" in "Round Table Party".
To say that this film will leave a mark in the history of Chinese cinema in the future is not without any value.
Why?
You shoot this era, the most unmusical luxury, you have to talk about this film.
End of full text.