Will you find a "ticket agent" to buy low-priced movie tickets? One article to understand the "ticket gray production generation" cat greasy

Hello everyone, I am Yun Gaixue, the initiator of the topic of "Tea After Dinner" in this issue.

Today, we are discussing the topic: movie ticket agents are similar to 9.9 yuan low-priced tickets, what are the tricks? Have you ever bought such a movie ticket? What do you think of such gray industries?

Let's discuss it in the comment area!

Tips: The "ticket agent" mentioned in this article is called "ticket agent" in daily colloquial language, which is informal, and their agency process is to receive an order, buy a ticket by themselves, increase the price, and finally sell it to the customer, which is very different from the formal platform directly to consumers.

However, even if they sell after the markup, the ticket price is still much cheaper than the ticket issued through the regular channel.

Focus:

1. The so-called "ticket agent" has earned more than 10,000 per week, steady profit and no loss, and honored the false toot?

Many movie ticket agents who receive apprentices claim in advertisements that movie ticket agents will not lose money, and "a Spring Festival can make a profit of more than 10,000." Is this line really so profitable?

2. Movie ticket agency is not illegal, but there is a risk of losing money

When securities firms obtain resources such as vouchers, there may be illegal or disciplinary acts, and in the sales process, there are also irregular behaviors such as distribution and pyramid schemes.

3. What does the ticket agent make money on?

Taking advantage of the information gap, the core logic is only to make a profit through the price difference of the buying and selling channel. They might just take your money and change a platform to buy tickets for you, it's as simple as that.

4. Cutting leeks with leeks: layers of exploitation between agents

Selling tickets by yourself alone is definitely not as good as finding someone to do it together, and the ticketing group resources and agency technology you have in your hands can also be realized. Therefore, the phenomenon of movie ticket agents selling groups, selling classes, and accepting apprentices is very common.

The 2023 summer movie viewing report was released, and the strongest summer file in history was born, with a cumulative box office revenue of 20.618 billion and more than 504 million moviegoers, refreshing the historical record.

The box office exceeded 100 million for 72 consecutive days, and there were 4 films with a single film exceeding 2 billion.

According to a report released by PwC in 2023, from 2023 to 2027, the mainland film market will continue to rise, surpassing the United States in 2025 and becoming the world's largest market by 2027.

Such a huge market and thriving consumption power will inevitably drive the upstream and downstream industries, ticket agency is one of them, especially the popularity of mobile applications, but also provides greater possibilities for ticket agents.

Most of the initial ticket agents and online ticket purchases are directly out of the formal professional ticketing system.

Professional ticketing includes Maoyan, life services, Dianping, etc., community includes Douban movies, payment and settlement, Alipay, etc., social networking includes WeChat, etc., and cinema-directly operated ticketing systems.

But any industry development to a certain extent will inevitably produce information gap, ticketing is no exception, in the ticket industry to use information difference for profit is the movie ticket agency business described in this article.

Many people have the experience of buying movie tickets on Taobao and Xianyu, the process is very simple, just send the seats and theater screenshots you want to the agent, and get the admission tickets that are cheaper than the normal ticket price.

For the audience, this is just a ticket-buying experience, but for the industry, this is actually a gray industrial chain of "ticketing - intermediate agent - ticket buying user".

There are a lot of such businesses, but what many people don't know is that these agents not only serve audiences who need to buy tickets, but also open "convenient doors" to people who want to enter the industry.

"Movie ticket agency apprenticeship" courses abound, claiming that as long as you enter the industry, you can earn more than 10,000 a month, but it is true that this industry makes money, and it is also true that the use of information difference to cut leeks, whether it is a knife or a leek after entering the industry, then how profitable this industrial chain is, how deep the water is, and how it works, let's take a look.

01. The profit logic of the ticket agent, the confidence of "steady profit and no loss"

The core logic of profit: exchange information difference for price difference.

The core elements of profitability: low-priced ticket purchase channels and external sales channels.

The first point is that the information gap is that agents use various means to obtain low-priced movie tickets and coupons, and then sell them to consumers to earn the price difference in the middle.

That is, the distributor issues a movie ticket with a ticket price of 40 yuan, and the middleman actually spends only 10 yuan to buy the movie ticket through deductions and other forms, and finally the middleman sells the ticket for 30 yuan to earn the price difference of 20 yuan.

This raises the question, where do the coupons come from? That brings us to the first point of our second question.

Generally speaking, there are three sources, one is online pure technical procurement, the other is offline channels to purchase coupons, and the third is social groups to buy loose coupons.

The first is a purely technical purchase.

It is to buy coupons through various preferential policies on major ticketing apps, and major platforms will carry out discounts and promotions all year round in order to encourage consumers.

Many ticket agents buy tickets and issue tickets in this way to earn the price difference.

However, it is not realistic for pure retail investors to hoard a large number of tickets and coupons in this way, and many ticket agents (big scalpers) often manipulate mobile phones in batches, buy in bulk and even steal coupons.

Second, internal channels purchase vouchers.

Ticket agents with acquaintances inside would hoard large quantities when the theater issued their own vouchers, then exchange them for movie tickets when needed, and sell them to audiences in cash.

Many ticket agents have close ties with local cinemas, and some can even purchase directly from the general manager.

In addition, buying back welfare movie tickets from studio employees and large customers is also one of the sources of vouchers.

The third is social media buying.

That is, in various social media such as WeChat or QQ groups, the acquisition of surplus vouchers for scattered individuals or groups.

Through these channels, brokers can basically get the vouchers they need.

With tickets, coupons, the next step is sales.

Open Taobao and other related apps, as long as you search, you will see countless merchants operating low-priced movie tickets.

As mentioned earlier, customers only need to determine the location area or specific cinema they need, and after payment, the merchant will send the ticket to the customer.

But here's the problem, merchants have different sizes and capabilities, but why can they sell movie tickets across the country?

In fact, no brokerage can obtain all the ticket sources in the country alone, so if you want to issue tickets nationwide, brokerages must link up and communicate with each other, so there is a "scalper line group".

Anyone who receives an order and has no resources will send the news to the group as soon as possible, and the scalpers with resources in the group will bid to receive the order, and the broker with low quotation and resources will get this order.

In this way, countless online newspaper groups united to become a national movie ticket distribution system.

This kind of online newspaper group is not only an interchange, but also an effective channel group for retail brokers, they can even bid only when there are customers without hoarding tickets, effectively reducing their own pressure.

02. The commercial system of ticket agency profit distribution

Like all industries, ticket agents have their own sales system.

In the upstream is the head brokerage, they have a lot of funds, can control more personnel, close relations with major theaters, can get a large number of coupons, with a large number of tickets they generally do not do retail, but through agents to carry out business.

Direct contact with the head brokerage, the agent who gets the ticket is the ordinary ticket agent, they are in the middle of the industry, not only undertake the ticket sales of the superior, but also as the upstream to the scattered next home to sell tickets, their development downstream is the most common way is "apprenticeship." ”

Finally, there are small brokers, they have little funds, most of them are alone, do not store tickets, and if they have customers, they directly take tickets from the upper house to customers.

Through the agent layer down, and finally through the ticket group upward feedback, the unique business system of ticket agency is formed.

03. While cutting leeks, they are also harvested

In order to build a business system to complete the ticket agency, the development of agents is indispensable, but most of the agents of the ticket agency are recruited in the name of "apprentices", and the recruitment of "apprentices" seems to be just to teach newcomers how to make money in the industry, but this is actually one of the main sources of income for middle-level ticket agents.

Generally speaking, there are several forms of ticket agents looking for subordinate agents, the first is soft text drainage.

Open Taobao, Zhihu, Jianshu, Tieba or related websites, just enter "ticket agent apprentice", and a lot of soft text will pop up.

Most of these soft articles tell that ticket agency is an easy to make money industry, piggyback to introduce some rudimentary wool means, the author will tell you how much money you made this month, and then leave contact information.

In this way, people who are moved join the group as voters, and those who are not moved also want to join first, and it will be convenient to use them and their friends later, so that many people can be converted every time.

Many people can become their future clients even if they don't become agents.

Secondly, it relies on e-commerce platforms, because the management mechanisms such as evaluation, management, and complaints of the e-commerce platform itself can effectively help agents gain consumer trust.

After purchasing tickets, customers often join the group of ticket agents, similarly, after entering, they either become customers or become agents under the publicity of the group.

In this way, in the various groups that bought movie tickets for 9.9 yuan, the ticket agent completed the absorption of "apprentices".

With apprentices, you can sell classes, from 9.9 to 999 yuan, all of which are known as the package learning package, and you can make money when you learn.

The course will tell you how to use soft text to attract traffic on the platform, how to empathize with customers, and tell you which channels can obtain various coupons.

It can also popularize various terms and processes, especially when communicating in groups, these same terms as black words can quickly let both parties understand the situation and improve the efficiency of information exchange.

There are also false transactions in selling courses, some merchants collect money and run, do not give tutorials, these are mostly real "scammers" who earn one vote and run, but can people who really buy courses and become agents make a lot of money? Can I earn more than 10,000 a month?

The answer is that only a small number of people can make money, except for the top brokers, there are not many people with a monthly income of more than 10,000.

The most upstream head brokerage companies undoubtedly have a monthly income of tens of thousands or even tens of thousands, but there are only a few such people.

The head brokerage recruits a large number of middle-level agents by accepting apprentices, and middle-level agents are the group that publishes soft articles and sells the most courses, and this part of the agents, a small number of people may earn more than 10,000 per month.

Those who are absorbed by the middle agents are the bottom agents, which are also the largest number of people.

Although the three layers of agents are eventually concentrated in the "online reporting group", the profits of the distribution system are gradually decreasing from top to bottom.

The further down you go, the less profit you make by being subject to buying and selling channels.

Industry insiders also said that retail investors do this, short-term want to earn pocket money may be possible, but long-term do, no one to carry, no channel, can not do it at all.

Retail investors have limited time, energy, and channels, it is difficult to become bigger, and it is difficult to continue to make profits, many people spend hundreds of thousands of yuan to buy courses, spend a lot of time in the group to find customers, and finally earn a few yuan, a dozen yuan.

But there are still many people who tirelessly provide customers to the upper family, repeatedly buying information and even customer packages, thinking of breaking through the status quo, while holding the platform and all kinds of cheap coupon wool, and repeating the cycle.

Write at the end

There are no shortcuts in any industry, and it sounds beautiful to get the maximum benefit at the minimum cost, but it is difficult to achieve, especially the gray industry such as movie ticketing agency, although there is demand, but some of the ways to profit have gone off the edge.

In an informal industry, it is difficult for the interests of both buyers and sellers to be fully protected, and it is difficult to go far through the profit method of information gaps.

Therefore, both consumers and operators should be cautious about such industries.

What do you think of this gray industry chain, know the inside story, will you patronize their business?