preface
Have you ever encountered such a situation, when you see a positive news about Huawei or a new Huawei product on the Internet, you feel very amazing and want to try it.
But when you turn to the comment section, you find a lot of negative reviews, even malicious attacks and slander. You can't help but be confused, have these people really used Huawei products? Why do they say this about Huawei? What is their purpose?
I. How did the trolls attack Huawei in negative public opinion?
As an internationally renowned technology company, Huawei has made remarkable achievements in the past few years. Whether in 5G technology, chip design, mobile phone manufacturing, cloud computing and other fields, Huawei has demonstrated strong innovation and competitiveness.
According to new data from the whole network in September, Huawei's global smartphone shipments reached 49.2 million units in the second quarter of 2023, occupying the first place in the world. In the second quarter of 2023, Huawei's global 5G base station shipments reached 154,000, occupying the first place in the world.
Huawei's global cloud service revenue reached US$4.65 billion in the second quarter of 2023, ranking third in the world.
However, while Huawei has achieved such brilliant results, it has also encountered siege and suppression from all sides. The most obvious and egregious of these is that the US government has imposed multiple rounds of sanctions and bans on Huawei, trying to cut off the connection between Huawei and its suppliers and partners and prevent Huawei from developing in the global market.
The US government has also continuously pressured other countries to exclude Huawei's participation in the construction of 5G networks, and spread various false remarks about Huawei threatening national security and violating personal privacy.
In addition to the US government, there are also unidentified and motivated trolls who have carried out continuous and systematic negative public opinion attacks on Huawei on the network.
They use various platforms and channels to post a large number of negative comments under various news, articles, videos, forums, social media, etc. about Huawei, trying to influence and change other netizens' views and attitudes towards Huawei. Their means include the following:
Making things out of nothing, fabricating facts. Trolls will fabricate that some Huawei products have various defects, failures, vulnerabilities, etc., or that Huawei's services have various problems such as unprofessionalism, irresponsibility, and dishonesty, thereby causing damage to Huawei's brand image.
For example, some trolls spread rumors on the Internet such as Huawei mobile phones automatically shutting down, exploding, and getting hot, or rumors that Huawei mobile phones will steal users' personal information and listen to users' calls, or that Huawei's after-sales service attitude is bad and refuses to return and exchange goods.
Pinching the details and exaggerating the facts. Trolls will seize some small problems or deficiencies in Huawei's products or services, and then exaggerate and distort them, thus negatively affecting Huawei's brand image.
For example, some trolls complain on the Internet that the screen of Huawei mobile phones has color difference, too large bangs, too many cameras, etc., or that the system of Huawei mobile phones is stuttering, fast power consumption, slow update and other problems, or that the design of Huawei mobile phones is copied from Apple, Samsung and other brands.
Provoke disputes and create confrontation. Trolls will use some sensitive topics or events to provoke and incite other netizens to dislike and hostility towards Huawei, thus triggering a war of words and public opinion storms on the Internet.
For example, some trolls accuse Huawei on the Internet of being a lackey of the US government, a traitor, a traitor, or a traitor, or that Huawei is bullying employees, exploiting workers, and being a black-hearted enterprise, or that Huawei is a monopoly market, suppressing competitors, and being a hegemonic enterprise.
The behavior of these trolls has undoubtedly caused great harm and trouble to Huawei. They not only damage Huawei's brand reputation and market share, but also mislead consumers' judgment and choice, and more seriously affect the fairness and health of online public opinion.
So, who exactly are these trolls? What are the purposes and interests behind them?
Second, what kind of purpose and interests are hidden behind the trolls?
To answer this question, we must first understand the fact that trolls are not self-organized groups, but organized and disciplined, purposeful, and rewarding business groups.
They are not consumers who really care about or like or hate a certain brand or product, but professionals who manipulate public opinion on the Internet according to the needs and instructions of customers. They are not netizens who really express their opinions and feelings, but bots who use false identities and information to publish preset content and comments on the Internet.
So, what kind of purpose and interests are hidden behind these trolls? We can analyze from the following aspects:
U.S. Government. The U.S. government has imposed multiple rounds of sanctions and bans on Huawei, and has pressured other countries to exclude Huawei's participation in 5G network construction.
The purpose of the US government is to maintain its hegemony in the global technology field, prevent China's rise in areas such as 5G technology, and protect its own interests and security.
The U.S. government's interest is to weaken China's economic and defense power by suppressing Huawei, and to gain access to more information and data by controlling 5G networks, thereby increasing its influence and control over the world.
Competitor. Competitors refer to other brands or companies that compete with Huawei in the same field or market, such as Apple, Samsung, Nokia, Ericsson, etc.
The purpose of competitors is to seize Huawei's market share, increase their own sales and profits, and enhance their brand image and reputation.
The interests of competitors are to enhance the advantages and value of their products or services by belittling Huawei, and to expand their customer base and loyalty by attracting Huawei's users.
Water army companies. Trolls refer to those commercial organizations that specialize in online public opinion manipulation, and they usually recruit some online writers or use some network robots to publish some favorable or unfavorable reviews on the Internet according to the needs and instructions of customers.
The purpose of the water army company is to earn customers' fees and expand its business scope and scale by providing services for online public opinion manipulation. The benefit of trolls is to generate more revenue and profits by meeting the needs of their customers, and to attract more customers and partners by building their reputation and credibility.
The above are some of the purposes and interests that may be hidden behind the trolls. Of course, these are only our analyses based on some data and speculations, and may not be completely accurate or comprehensive.
However, we can see that there are various political, economic, commercial and other factors involved behind the trolls, and they do not simply comment on the basis of personal preferences or opinions, but have clear and strong motives and goals. So, what kind of impact have these trolls had on Huawei?
3. What kind of impact has the water army had on Huawei?
The trolls have had the following impact on Huawei:
This has affected Huawei's sales and share in domestic and foreign markets. By publishing a large number of negative comments, the trolls have created a negative image on the Internet such as poor product quality, unprofessional service, and untrustworthy brand, thereby affecting consumers' perception and trust of Huawei products or services.
This has led some consumers to abandon the purchase or use of Huawei products or services in favor of other brands or companies.
According to new data from the whole network in September, although Huawei's global smartphone shipments reached 49.2 million units in the second quarter of 2023, occupying the first place in the world, they decreased by 17.7% from the previous quarter.
Although Huawei's smartphone shipments in China reached 30.2 million units in the second quarter of 2023, occupying the first place in China, it decreased by 18.6% from the previous quarter.
These data show that the negative public opinion attack of the trolls has a significant negative impact on Huawei's sales and share.
This has affected Huawei's reputation and reputation in domestic and foreign markets. By publishing a large number of negative comments, the trolls have created a negative label on the Internet such as Huawei as a lackey of the US government, a traitor, a traitor, and a traitor, thus affecting consumers' recognition and respect for the Huawei brand.
This has led to some consumers becoming disgusted and hostile, and even boycotted and resistant. According to new data from the whole network in September, Huawei's global smartphone brand loyalty index in the second quarter of 2023 was 69%, ranking fifth in the world.
Huawei's smartphone brand loyalty index in China in the second quarter of 2023 was 75%, ranking third in China. These data show that the negative public opinion attacks of the trolls have a significant negative impact on Huawei's reputation and reputation.
This has affected Huawei's innovation and development in domestic and foreign markets. By publishing a large number of negative comments, the trolls smeared Huawei's innovation capabilities and competitiveness in 5G technology, chip design, mobile phone manufacturing, cloud computing and other fields on the Internet, thus affecting consumers' expectations and demand for Huawei products or services.
This has caused some consumers to lose interest and confidence in Huawei's products or services, and choose other brands or companies.
According to new data from the whole network in September, although Huawei's global 5G mobile phone shipments reached 20 million units in the second quarter of 2023, occupying the first place in the world, it decreased by 24.8% from the previous quarter;
Although Huawei's shipments of 5G mobile phones in China reached 14 million units in the second quarter of 2023, occupying the first place in China, it decreased by 26.7% from the previous quarter. These data show that the negative public opinion attacks of the trolls have a significant negative impact on Huawei's innovation and development.
The above are some of the impacts of the trolls on Huawei. We can see that the behavior of the water army is not only a review of a brand or product, but also a blow and harm to a company or even a country. So, how can we, as consumers, recognize and resist trolls?
How should we, as consumers, identify and resist the behavior of trolls?
As consumers, we have the right to choose products and brands independently, but we also have the responsibility to soberly look at online public opinion. We must not be swayed by the trolls, but by making informed choices based on our own needs and judgments. We should do the following:
Enhance discernment. We should learn to judge the authenticity and credibility of a review from its content, style, timing, source, etc.
Generally speaking, the comments of the trolls will have the following characteristics: single content, repetition, no logic, no reason, no details; Extreme style, emotional, intense, aggressive; Time is concentrated, frequent, synchronous, and uninterrupted;
Source anonymous, no avatar, no personal information, no other comments. We should be vigilant and skeptical of these comments, and not gullible or follow the trend.
Enhance judgment. We should learn to obtain and compare information and reviews about products or brands from multiple channels and perspectives, not just one side or one leaf.
We should comprehensively consider the performance, quality, price, service and other factors of the product or brand, as well as our own needs and budget, to make a reasonable and rational choice.
We should have a comprehensive and objective understanding of the product or brand, and not be misled or influenced by the comments of the trolls.
Enhance accountability. We should learn to be responsible for our own choices and behaviors, not blindly follow or oppose a brand or product, but have our own opinions and positions.
We should respect the facts and truth, do not spread or believe false information at will, and do not participate in or support the behavior of trolls. We should safeguard the fairness and health of online public opinion, and we should also support honest and honest enterprises.
epilogue
In this article, I analyzed how the trolls attacked Huawei in negative public opinion, what kind of purpose and interests are hidden behind the trolls, what kind of impact the trolls have on Huawei, and how we, as consumers, should identify and resist the behavior of the trolls.
I hope that through this article, everyone can have a more sober and rational understanding of online public opinion, and can also let everyone have a more fair and objective evaluation of such an excellent Chinese brand as Huawei.
Huawei is a Chinese brand worthy of our respect and support, and it has made remarkable achievements in the field of science and technology, and has also won honor and respect for China on the global technology stage.
Huawei is a tenacious, innovative and enterprising company, and it can overcome difficulties with its own strength and belief in the face of various difficulties and challenges.
Huawei is an enterprise with a sense of social responsibility, national sentiment, and global vision, which not only provides consumers with high-quality products and services, but also contributes to social development and human progress.
Let's look at Huawei with reason rather than emotion, evaluate Huawei with facts rather than rumors, and treat Huawei with support rather than resistance. Let's cheer for Huawei and cheer for China together!