Content overview: blueberry is an emerging world small berry tree species with high economic value, in addition to conventional sugar, acid and Vc, rich in VE, VA, VB, SOD, ARBUTIN, PROTEIN, ANTHOCYANINS, EDIBLE FIBER AND RICH IN K, Fe, Zn, Ca and other mineral elements, with the function of improving circulation, anti-inflammation, improving immunity, etc., has been listed by the International Food and Agriculture Organization as one of the five major health foods for human beings, in recent years, the global blueberry planting area and output have maintained a growth trend. In 2021, the global blueberry planting area reached 163741 hectares, and the yield reached 1,113,260.6 tons, of which the Americas accounted for 82.18% and Europe accounted for 16.86%.
Keywords: blueberry industry chain, blueberry industry development status, blueberry development trend
I. Overview
Blueberries are a common fruit, belonging to the genus Vaccinium in the family Ericaceae. Blueberries usually have blue or purple berries that are sweet and sour and sweet and are loved by many people. The fruit of blueberries is usually between 5-16 mm in diameter and spherical or slightly oblate. According to the growth characteristics, fruit characteristics and adaptation environment, blueberries can be divided into low blueberries, high blueberries, northern highland blueberries, southern highland blueberries, semi-high blueberries, etc., different varieties of blueberries may have some differences in size, taste, adaptability and other aspects.
China's blueberry industry has experienced a process from introduction experiment to rapid development, and gradually established a relatively complete industrial chain, including variety cultivation, cultivation technology, production and processing, market sales and other links, with the advancement of science and technology and changes in market demand, China's blueberry industry will continue to innovate and develop.
Second, the industrial chain
1. Industrial chain structure
Because blueberries have a unique flavor, they can be eaten fresh or deeply processed, rich in vitamins and trace elements, and their nutritional value is much higher than that of ordinary fruits. Therefore, the blueberry industry chain can cover the whole industrial chain from the primary industry to the tertiary industry, including fine seed cultivation, large-scale planting, leisure picking, pre-cooling and preservation, deep processing, brand marketing, sightseeing tourism, packaging logistics and other links. Blueberries are labor-intensive industries, and the entire industrial chain from planting, production to processing and sales requires highly intensive labor and capital investment. During the planting process of blueberries, the phenomenon of overwintering strips is likely to occur, and the soil improvement and facility input costs in the early stage are high.
2. Upstream
Blueberry industry upstream mainly includes seedlings, fertilizers, agricultural machinery, etc., the use of fertilizers can make blueberries grow relatively short, fast growth, in 2022 China's agricultural nitrogen, phosphorus, potassium fertilizer production reached 55.733 million tons, a year-on-year increase of 0.54%, in addition, in recent years, Chinese labor costs rise and rural labor loss, mechanization has become an inevitable trend of development, in 2022 China's agricultural machinery total power reached 110408 million kilowatts, a year-on-year increase of 2.45%, upstream industry development continues to improve, Lay a solid foundation for the development of the blueberry industry.
3. Downstream
From the current market situation, cultivated blueberry fresh fruit due to its moderate moisture, acidity content, fresh food proportion, part of the harvest season through primary processing into frozen fruit to become deep processing raw materials, wild blueberry fresh fruit acidity is large, so it mainly becomes processing raw materials, further made into alcohol, fruit juice, dairy products, jam, candy, baking products, etc. Overall, at present, Chinese blueberries are mainly fresh food, accounting for 92.29%, and deep processing accounts for less than 8%.
Related report: "2023-2029 China Blueberry Industry Market Panorama Assessment and Development Trend Research Report" released by Zhiyan Consulting
3. Development status
Blueberry is an emerging world small berry tree species with high economic value, in addition to conventional sugar, acid and Vc, rich in VE, VA, VB, SOD, ARBUTIN, PROTEIN, ANTHOCYANINS, EDIBLE FIBER AND RICH IN K, Fe, Zn, Ca and other mineral elements, with improved circulation, anti-inflammation, improve immunity and other functions, has been listed by the International Food and Agriculture Organization as one of the five major health foods for human beings, in recent years, the global blueberry planting area and output have maintained a growth trend. In 2021, the global blueberry planting area reached 163741 hectares, and the yield reached 1,113,260.6 tons, of which the Americas accounted for 82.18% and Europe accounted for 16.86%.
From the perspective of the domestic market, China's blueberry planting started late, industrialization late, at present, the domestic blueberry industry is to introduce, digest and absorb and imitate the road of innovation, the current main cultivars of China's blueberry production are basically from abroad, after years of development and research, has involved soil modification, irrigation, breeding can, storage and processing and many other fields, although compared to Western developed countries for the cultivation period is short, the scope of research is still shallow, but based on China's broad market environment, the development space is very huge, In 2021, China's blueberry planting area reached 69,000 hectares, and the output reached 47.41, of which Guizhou accounted for about 24.48%, Sichuan accounted for about 14.40%, Liaoning accounted for about 10.08%, Shandong accounted for about 9.50%, Yunnan accounted for about 10.08%, Anhui accounted for about 11.52%, Jilin accounted for about 4.32%, at the same time, market demand is also increasing, in 2021 China's blueberry demand reached 547,300 tons, a year-on-year increase of 42.86%, the market prospects are very broad.
With the improvement of people's awareness of health and nutrition, blueberries as a superfood rich in antioxidants and multivitamins are favored by more and more consumers, in addition to fresh blueberries, blueberry industry can also develop a variety of processed products, such as dried blueberries, blueberry jam, blueberry drinks and so on, in addition, blueberry picking as a form of agricultural tourism is gradually emerging in China, people can go to blueberry farms to participate in picking activities, enjoy outdoor experience and agricultural tourism, adding additional value to the industry. The future prospects of China's blueberry industry market are very optimistic, and the market size of China's blueberry industry will reach 14.685 billion yuan in 2022 and is expected to reach 17.886 billion yuan in 2023.
5. Analysis of representative enterprises - Wotian Group
Jiangsu Wotian Group Co., Ltd. was founded in 2010 and listed on the share transfer system of small and medium-sized enterprises in China in 2015. Fertile Field Group systematically seeks agricultural investment opportunities, expands agricultural subdivisions step by step, and is committed to establishing a new concept of modern agricultural development, opening up a new model of modern agricultural development, promoting the industrialization and intensive development of agriculture, advocating green and healthy life, and creating a cross-field agricultural modern enterprise in order to achieve the value orientation of fresh, delicious and safe consumers. At present, the group focuses on blueberries, focusing on blueberry variety breeding, base planting, fresh fruit harvesting and storage, intensive processing, channels and brands, and has preliminarily completed the layout of the whole industrial chain. In 2022, the total operating income of Wotian Group will be 228.266 million yuan, of which the revenue of blueberry deep processing products business will complete 45.136 million yuan, and the income of blueberry fresh fruit and jelly fruit business will complete 78.167 million yuan.
Sixth, the development trend
China's blueberry growth environment is also diverse, industrial development has many advantages, wild blueberries in various regions are rich, with irreplaceable resource advantages, secondly, national strategic guidance, provincial and ministerial policy support, technical support of scientific research institutes, local preferential policies for investment and other all-round support, so that a large number of high-quality manpower, technology and capital orderly injected into the blueberry industry, promote the rapid development of China's blueberry industry, again, healthy consumption concepts and lifestyles and per capita consumption level improvement, In the future, China's blueberry industry will continue to be committed to variety selection and cultivation of blueberry varieties adapted to a wider range of climate and soil conditions, and secondly, with the expansion of the blueberry market, the optimization of the supply chain will become crucial to ensure that blueberries can be delivered to the market in a timely and fresh manner. In addition, in addition to fresh blueberries, the blueberry industry still has a lot of room for development, and can develop more processed products, such as dried blueberries, blueberry jam, blueberry drinks, etc., to meet different consumer needs.
The "2023-2029 China Blueberry Industry Market Panorama Assessment and Development Trend Research Report" released by Zhiyan Consulting is based on authoritative data released by the National Bureau of Statistics, government agencies and industry associations, combined with in-depth research data, expert feedback data, internal operation data and other global data collection and analysis to improve customers' business decision-making efficiency. This report makes an in-depth investigation and research on the current situation and market of China's blueberry industry, and makes prudent judgments on the future development prospects and trends according to the development trajectory of the industry, which provides a crucial decision-making reference for investors to find new market investment opportunities and enter the blueberry industry investment layout.
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