On September 8th, the "3rd Langjiu Manor Membership Festival" arrived at Langjiu Manor as scheduled, and the general program of "Centennial Langjiu" was shockingly released. Wang Junlin, chairman of Langjiu Group, said that it is necessary to resolutely do a good job in product structure, product positioning and product benchmarking competition, and clearly pointed out that "Manor Tian, Earth, Renhe Dongjiu are the best sauce aromas, ultra-high-end collection products, and can only be exclusive to members".
Fifteen years ago, when Sauce Xiangjiu was still at a low ebb, Langjiu was the first to see that the competition in the liquor industry would shift from low-end homogenization to mid-to-high-end differentiation, and high-end baijiu would be "luxurious", so Langjiu Manor came into being.
On the one hand, on the basis of the traditional technology of "12987", it interprets the brewing context of "growth and nourishment", fully combines the scale effect of expansion of production and storage and the natural advantages of "unique natural wine storage cave", and continuously lengthens the storage of sauce wine to create the ultimate quality, the main base wine of Qinghualang reaches more than 7 years, and the base wine of Tiandi Renhe Dongjiu of Manor reaches more than 30 years; On the other hand, Langjiu Manor takes "growth and nourishment" as the axis to build an art building complex with modern aesthetics and high-end service functions, where consumers can go to experience the atmosphere and culture of the manor in person.
In addition to enjoying a pleasure journey related to wine, Langjiu Estate also offers a personalized service tailored to individual needs: from the vintage, taste to all aspects of the wine, one-to-one high-end exclusive service. In addition, Langjiu also holds a membership festival and builds a value exchange platform, relying on "culture" and "sports" and other core circles to create a lifestyle of Langjiu, practicing the concept of "only customers are respected".
Today, Langjiu Manor Tian, Earth, Renhe Dongjiu has become the new favorite of the top soy wine consumption circle, and many industry leaders, entrepreneurs, well-known figures in the literary and art circles, have customized the altar with tens of millions of orders.
Chinese wine companies have always been trying to get wine into consumers, but when Wang Junlin decided to build a manor, he had already changed the focus to - let consumers enter the winery, feel and enjoy more culture and emotions related to wine in addition to drinking good wine, and give consumers respect.
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