On the 29th, Wang Yibo attended the symposium on strengthening the professional ethics of radio and television literary and artistic workers held by the China Broadcasting Federation, and attended together with other senior actors in the industry such as Tang Guoqiang, Zhang Kaili, Wang Jinsong, Du Hua, etc. Wang Yibo's appearance attracted much attention, wearing black casual clothes and a fisherman's hat, which contrasted with the formal attire of other attendees.
Netizens jokingly called him "just riding back", while some thought he was going camping. More netizens found that the price of Wang Yibo's outdoor style is not high, pants and shoes are thousands of yuan, and clothes only need more than 200 yuan.
However, the way Wang Yibo spoke also caused controversy. As a representative of young actors, he spoke at the symposium and said that he would strictly abide by the ethical standards of the industry, but the whole process was read to the manuscript, not directly to the camera, which made his speech seem stiff and even a little boring. Du Hua, a veteran actor sitting behind him, even closed his eyes because he was drowsy.
In addition, Yang Mi also attended the symposium and delivered a speech. She said that as an actor, she should consciously resist sky-high salaries, yin and yang contracts, tax evasion and other behaviors. But her statement also caused controversy, because some netizens found that she was wearing a famous brand on her usual dress, but chose 400 yuan of affordable clothes at the symposium.
With the popularity of social media, every move of an actor is likely to become the focus of the public. Wang Yibo and Yang Mi's performance at the symposium undoubtedly once again sparked a discussion about the actor's public image and social responsibility.
As a public figure, actors should not only care about their own image, but also about the impact of their words and actions on society. Against this backdrop, should actors pay more attention to their public image? Should they be more cautious in what they say and do in public? These are all questions that deserve our in-depth consideration.
In today's society, public figures, especially actors, singers and sports stars, are often invited by brands as spokespersons. Wang Yibo and Yang Mi's attendance at the symposium and their speeches once again aroused the public's attention and discussion on the endorsement of brands by public figures. Their public image, their private lifestyle, and what they say and do in public can all have an impact on the brands they endorse.
First of all, the image of a public figure is closely related to the brand image he endorses. For example, it is quite appropriate for a celebrity known for its healthy image to endorse a health food brand. But if the star has an unhealthy lifestyle in private, the endorsement could be controversial.
Second, what a public figure says and does in public can also affect the brand he endorses. For example, if a celebrity makes a statement in public that doesn't match the brand image, the endorsement relationship may be questioned.
Finally, the private behavior of a public figure can also affect the brands they endorse. For example, if a celebrity is involved in a scandal or illegal activity, the brand it works with may be negatively affected.
To sum up, when choosing an endorsement brand, public figures should not only consider whether their own image and the brand's image match, but also consider whether their words and deeds in public and private behavior will have a negative impact on the brand. At the same time, when choosing a public figure as a spokesperson, brands should also consider comprehensively to ensure that the image of the spokesperson is consistent with the brand image, and that the public image and private behavior of the spokesperson will not negatively affect the brand.