Recently, the City Beach E-sports Carnival was successfully held, igniting a wave of summer carnival, and the Jinshan District E-sports Association was officially established on the opening day of the event.
With the landing of e-sports activities and associations, in just a few days, the association has attracted 32 enterprises to join the association, and Jinshanwei Town, the organizer of the beach carnival, is giving birth to a new industrial track and will usher in a new round of industrial upgrading.
With its own "gene",
Want to be the "number one player" of esports
In June 2014, Cooler Supreme settled its headquarters in Kingsoft Guard, a manufacturer that started with computer cooling accessories and supplies nearly a quarter of the world's computer cooling system products, injecting "genes" into the development of Kingsoft e-sports industry.
In recent years, Cooler Supreme has actively deployed emerging fields such as e-sports industry and cloud gaming, extended brand influence through cross-border extension, and is the official partner and sponsor of a number of e-sports events and live broadcast platforms, as well as the initiator of Jinshan E-sports Association.
"There are still some misunderstandings about esports in society now. Think of esports as games, but it's actually a sporting event. The original intention of establishing the association is to popularize and promote the development of e-sports in Jinshan." Xie Liming, executive chairman of Jinshan E-sports Association and general manager of Cooler Supreme, told reporters that this beach e-sports carnival created an interactive experience scene of "e-sports + sports + culture", providing a better e-sports experience for more Jinshan residents and providing a communication platform for promoting e-sports culture.
Cooler Supreme started with hardware, but in recent years has been committed to building an esports industry ecosystem. Jinshan Weizhen will take the extreme cold supreme as the hub, and overtake in the corner and drive into the "new track". E-sports may be a latecomer to Kingsoft Weizhen, but it does not affect his ambitions as "number one player". The e-sports industry chain involves many fields, from digital content industries such as games to other industries such as tourism and e-commerce. Through the landing of associations and e-sports events, promote the rapid development of Kingsoft e-sports industry and drive the integrated development of upstream and downstream industry chains.
policy blessing,
Create possibilities for enterprises and events
In tandem with the Kingsoft Esports Association, the ES Games industry platform is also in preparation. Compared with traditional industrial parks, this is a new industrial park platform that breaks physical boundaries. Enterprises only need to register the company in the industrial platform, can freely choose the office city and location, and form a cluster in the virtual space, and the various services brought by the park will not be less, and the policies that the enterprise should enjoy will not be less.
As the global e-sports capital, Shanghai has issued "50 cultural and creative rules" and "20 e-sports", and the policy dividend has sunk, creating the possibility for Kingsoft e-sports to develop later. The policies of Kingsoft E-sports Industry Platform are being stepped up, and e-sports enterprises will be supported from multiple dimensions such as industry collaboration, content innovation, talent services, space empowerment, and financial docking.
The integration and development of e-sports and digital culture industry has gradually become a new breakthrough point in industrial development, and with the establishment of GS Games industry platform, the territory of Kingsoft e-sports industry is becoming clearer and clearer. Virtual agglomeration is the first step, and Kingshanwei will focus on the superposition of policies such as "one ring and one river" and the Jinshan Avenue Economic Corridor, and update the existing old factory buildings to create a waterfront cultural and creative community in the Acropolis.
In the future, intelligent equipment R&D center, e-sports theme hotel, digital innovation experience hall, Internet celebrity live broadcast room, e-sports street culture... These youthful labels may be realized in Kingshanwei, let's wait and see!
Written by 丨 Zhang Xiaoyan
Edit | Yu Lanting
Responsible Editor | Gan Yuqiong