The "renewal" of New Hope is to "make a fuss about the switching and cooperation between the old main business and the new main business".
Li Yanyan, reporter of "China Entrepreneur"
Editor|Zhou Chunlin
Header image source | Attempt Library
If you ask this 72-year-old Sichuan native who lives a simple life and is far away from tobacco, alcohol and mahjong, what hobbies he has, I am afraid that there is nothing more exciting for him than observing and thinking about new things. Of course, behind the thinking, there is also the action of "half a step".
In the past six months, Liu Yonghao has been fascinated by "ChatGPT". The "cleverness" of this new technology made his eyes shine:
"A lot of college students say they write assignments or essays and write much better than themselves through ChatGPT. If you paint, just tell the machine what kind of painting you want, and it can draw it for you immediately, and it meets your requirements and aesthetics. Compared to the original robot, this 'brain' has become more and more perfect, and has surpassed human memory ability and reaction speed. ”
At the beginning of the year, the relevant news released by OpenAI just reached China, and Liu Yonghao noticed it. Soon, he convened the company's technical department, emphasized the key research, and "used it quickly." While feeling fresh, he found that after big data training, the height and breadth of artificial intelligence that can solve problems now far exceeds before. What's more, "it's rapidly changing the world."
Like an old captain who has weathered all the storms, Liu Yonghao keenly feels that the implementation of new technologies may bring more possibilities for change and even subversion to New Hope and the traditional labor-intensive fields of agriculture and food, where it operates. In his opinion, it is not enough to have a very smart "brain", it also needs to be implemented and implemented.
"Robots have developed very rapidly in recent years, whether it is industrial, medical, service, game robots, they have a certain foundation in their respective fields. For agricultural and animal husbandry food enterprises, whether it is people on the assembly line, people in the slaughterhouse, or machine tool processing personnel in the automobile manufacturing plant, can these people use robots to collaborate, liberate people, and make production efficiency higher? ”
What will humans do when they are "freed" from tedious labor? This is another focus of Liu Yonghao's attention. He believes that then the whole society will change, and it will be possible for human beings to do more emotional things, more things to enjoy, more things to be able to control ideals, more leaps and bounds. "Just as Musk is thinking about how to settle on Mars, there are also people thinking about how to live to 240 years."
In the past six months, artificial intelligence is developing at an unimaginable speed, a new round of technological change reconstructs the imagination of human intelligence, and industrial transformation is poised to take off. Liu Yonghao urged enterprises to adapt, follow up, and consider, "Once the technology is mature or there is a breakthrough, we must become the pioneer in the application of this technology in the field we are familiar with and good at." If we can achieve it, we can also be regarded as participating in and promoting the progress of society. ”
Source: Visual China
In 1982, New Hope started with farming. In the past 40 years, the company has developed into one of the world's top 500 enterprises with the whole industry chain of "from the garden to the table", with an annual sales revenue of more than 270 billion yuan, and the world's first feed production and sales in 2022. The outside world is very concerned, New Hope and its founder Liu Yonghao, what did they do right? This may be evident in the learning and action ability of those at the helm.
Fang Hongbo, chairman of Midea Group, was deeply impressed by Liu Yonghao's learning ability. In the preface to New Hope's 40th anniversary biography, Huanxin, he mentioned that every time Liu Yonghao discusses with him, he is the latest technology and enterprise cases, and "he is very impressed by his sensitivity to new things and markets."
Fang Hongbo said that unlike the outside world, the chairman of Yonghao and New Hope that he knows has another side - incredible vitality and innovation. "It's hard to imagine that the average age of their more than 2,000 middle-level managers is in their 30s; It is also hard to imagine that they have built research institutes in more than a dozen scientific highlands such as Boston, and have applied digital lean management in multiple scenarios. ”
When many traditional enterprises die in transformation, the transformation of New Hope is a classic case of traditional enterprises relying on scientific and technological weapons and institutional innovation to successfully seek change.
For the grasp of the old and new tracks, Liu Yonghao believes that the old track is very large, very traditional, and a rigid need of society, and it is necessary to use new technologies and new systems to change and renew; The new track should use new mechanisms, new technologies, new thinking, and new methods to quickly seize the market. "These two tracks are called our main business, one is the old main business, the other is the new main business, and the renewal is to make a fuss about the switching and collaboration between the old main business and the new main business."
In the preface to "Huanxin", as Liu Yonghao's daughter and successor, Liu Chang talks about "forty not confused", she said, "Not confused means no longer feeling confused." Although I still have many questions and confusion today, the direction is becoming clearer and firmer. ...... Today's New Hope has found a path that suits it. ”
2022 marks the 40th anniversary of New Hope Group, with the theme "I hope". In Liu Yonghao's view, enterprises and entrepreneurs are products of the times. No matter how the external environment changes, the core of "tenacity, hardship and hard work" in entrepreneurship will not change. In addition, he stressed the importance of finding and grasping trends.
Liu Yonghao is not only concerned about where the new hope will go, but also what the new hope will look like in the next 40 years, and what the next 40 years will look like. He wants to help the company with some planning and development. "People say it's hard to be a century-old store, and we want to strive for 120 years, of course, it's even harder, but this is our hope." Liu Yonghao said.
The following is a selection of conversations between China Entrepreneur and Liu Yonghao, Chairman of New Hope Group:
Talk about renewal: forty "not confused"
China Entrepreneur: The book "Refresh" reminds us of Microsoft's Nadella, who has a book called "Refresh", and both books are about "new" stories. "New" is common sense and a huge challenge. How can an established company go "new"?
Liu Yonghao: The so-called maturity may mean that a person is relatively old, or an organization is relatively bloated. For companies with similar large enterprise diseases, the key is to change, to adjust, to have new thinking and strategic considerations, new organizational systems, new incentives, to make the company more dynamic. This is a must.
China Entrepreneur: The book "Huanxin" was completed in 2022, which coincides with the 40th anniversary of the founding of New Hope. Last year, New Hope focused on summarizing, and this year, New Hope is 41 years old, will you spend more energy looking forward and thinking about what to do in the next 40 years?
Liu Yonghao: New Hope has gone through 40 years, almost in sync with the country's reform and opening up. In the past 40 years, many companies have prospered, and many companies have disappeared, and we are still today, and I think this in itself is not easy. How to go in the next 40 years? We are also thinking now. But obviously the next 40 years are unlikely to be under my leadership, or I may still be visible.
I'm in my 70s, and in another 40 years, I'll be over 110. Maybe with the advancement of technology, people can live to be 150 years old at that time, but I think it will be difficult for me to live to 150 years old. So now we want to do some planning and nurturing so that the group can go through the next 40 years. Even we consider whether it is possible that the next 40 years will be in the next 40 years, and the next 40 years will be there.
If there are three 40 years, the company is 120 years. People say that it is difficult to be a century-old store, and we must strive to do it for 120 years, of course, it is even more difficult.
We have been working in agriculture and food for thousands of years. Some people say that this field is a long live industry, no matter what, people always have to eat, and a lot of the energy and protein needed for life come from agriculture. Of course, it is possible that in another 10 years or 100 years, a lot of food is not necessarily directly grown from the land, and it is possible to create new varieties through industrialization and new scientific and technological progress. But I believe that no matter what, agriculture and food are necessary and there are always people who need to do it. We've been in this area for many years and have some advantages, and I think it's always right to stick with it.
"Chinese Entrepreneur": According to people's age, "forty is not confused", as a company, standing on the first 40 years node, what is not confused? Are there any doubts?
Liu Yonghao: In the past 40 years, our enterprise has undergone great changes, and our country has also undergone greater changes. 40 years ago, the country has just begun to reform and open up, the problem of food and clothing is the first priority, many products are in short supply, as long as you have products can always be sold. Today, almost all the main products are in a state of oversupply, more how to occupy the mind of the market, to ask yourself: Is the quality of your product better? Is branding better? Is the price better? Is the taste better?
In short, among the many products that are oversupplied, you have to make the people believe you, identify with you, and buy your products, which is a huge change. We were lucky enough to encounter the country's reform and opening up and start a business. At that time, as long as you have the courage to do it seriously, you will definitely achieve achievements, regardless of whether you are literate, whether you are highly educated, or whether you are particularly smart. Today, courage and diligence are not enough. You also need to have wisdom, understand brand building, have policy concepts, and consider the general trend. There are more conditions, but it is also more difficult to start a business.
Talk about learning ability: learn to fail and avoid your own failure
China Entrepreneur: In the group of entrepreneurs, you belong to the category of people who love to learn. How do you keep your body of knowledge up to date?
Liu Yonghao: Now more and more entrepreneurs of science and technology enterprises, the bosses are masters and doctors, and some have returned from overseas study. I was ashamed that I didn't read much, and in 1967 I was finally admitted to a junior high school, and then I entered a secondary school, and studied seriously in the secondary school, but after all, it was still a little worse. Later, the college entrance examination resumed, and I participated in the exam. But at that time, I was older and my academic requirements were not so high, so I boldly went to start a business.
In fact, I am still very proud, because I am still learning on my own while starting a business. At that time, I went to the local radio and television university. Some people say I'm from Tsinghua, some say I'm from Harvard, and my school is the one that trains the most, the broadest, and the most grounded students.
China Entrepreneur: How has your personal learning status been in recent years?
Liu Yonghao: My study state is still quite good. I like to communicate with people, communicate with people, like to visit some successful companies, or visit some successful companies that are experiencing difficulties to see what problems they face. In these ways, I can find some experience that I can use.
Compared with learning success, I think it is more important to fail in learning and try to avoid your own failure. An enterprise like us, after more than 40 years of entrepreneurial efforts, has also achieved certain success, but in the process there are also many difficulties, falling into the river, pond, and sea, how can you still get up, these are experience or ability.
When a person has witnessed and walked through more pits, and dropped more rivers and seas, he will be more mature, more experienced, and more full. If this happens again, he may not fall or get up faster. I think learning failure is valuable.
Talking about artificial intelligence: it is not enough to have a very intelligent "brain", it still needs to be implemented
China Entrepreneur: What's one interesting thing you've learned recently?
Liu Yonghao: I have noticed the changes in the field of artificial intelligence in the past six months. This field gave birth to OpenAI, and ChatGPT has almost reached the level of human intelligence. Now many college students say that they write homework or essays through ChatGPT, and they write much better than themselves.
For example, translation, the machine can translate more accurately, and can translate Chinese, English, French, German, Japanese and other languages; If you paint, as long as you tell the machine what kind of painting you want, you can draw it immediately, and it meets your requirements and aesthetics.
After big data training, the height and breadth of current artificial intelligence to solve problems is unattainable by previous artificial intelligence.
My understanding is that the robot's "brain" turned out to be relatively stupid, but through the high-intensity centralized training of big data, it is getting smarter and smarter. The more you see, the more pits you fall, the more achievements you make, the more confident you are, the more methods and ideas, and you can understand people's words. The "brain" is becoming more and more perfect, and it has surpassed human memory and reaction speed.
A person's professionalism is limited, it is possible that he can write articles and speeches, but he does not necessarily operate machines and write code. But the ability of AI to write code, to operate machines, to tell stories, to play music, to bring together the commonalities of several people into one "brain," I think is very important, and it is rapidly changing the world.
China Entrepreneur: Have you been inspired by the drastic changes in this field?
Liu Yonghao: I think it is not enough to have a very smart "brain", it still needs to be implemented.
Take our food enterprises, chicken, pork cutting, packaging, screening, handling have different labor, is a labor-intensive enterprise, we new hope to have more than 100,000 employees, there are many people do these most basic work, simple and elementary, although there is a certain degree of automation, but the essence is repetitive labor.
Whether it's people on an assembly line, a person in a slaughterhouse, or a machine tool worker in a car factory, can these people use robots to collaborate to liberate people and make them more productive? Robots have developed very rapidly in recent years, whether it is industrial robots, medical robots, service robots, game robots, have a certain foundation in their different fields.
If the technology lands, a very big change is that most of the work can be carried out with intelligent robots under the command of intelligent brains. So what do humans do? We have to think about such things. Our company must adapt, follow up, consider, find relevant people to study, and once the technology is mature or technological breakthrough, we must become a pioneer in the field.
Source: Visual China
If we can achieve it, we can also be considered to participate in the progress of society. This is the progress of the times brought by hard core technology, and in the future, enterprises must have an understanding, active follow-up and promotion of this field, otherwise they will not know if they are eliminated. At that time, the whole society will change, and it will be possible for human beings to do more emotional things, to do more enjoyable things, to do more things that can control ideals, to do more leaps and bounds. Just as Musk is thinking about how to settle on Mars, some people are thinking about how to live to 240 years old.
China Entrepreneur: Can you feel your excitement about artificial intelligence, where does the motivation come from?
Liu Yonghao: Our enterprises are engaged in agricultural industry and food, and they already have a considerable scale and the output value is not low, but the problem we face is that the efficiency is relatively low and the labor is intensive, so how can we be competitive? Everyone said that using science and technology should be innovative, how to create scientific and technological innovation? In what direction? This requires companies to keep up with trends and learn hard.
I am older, the company has a group of young classmates, they are very hard-working, very diligent, the understanding of society, the organization, the Internet is better than me, I am idle and have nothing to look around and learn. I have a lot of entrepreneurial friends and have the opportunity to learn from them, through relationships between friends or businesses. Learning these new technologies, new trends, new developments, and new trends may be a point of excitement and interest for me, and I am also very happy and happy.
I also read a lot of books, focusing on social changes, technological progress, market progress and changes in competitiveness, which is just one aspect. Books often record things that take a longer time, while the Internet records things that are more recent or are happening, and it is now a matter of communicating and discussing with young people, so I like to communicate with young people, entrepreneurs, excellent entrepreneurs, and pioneers of science and technology about today's events. I don't study much about history, I'm more interested in what happened today and yesterday, and I think it's more valuable to consider, speculate, study, judge, and follow up on future trends based on them.
China Entrepreneur: Have you used ChatGPT yourself? Did you ask a question or two above?
Liu Yonghao: Of course. A few days after OpenAI's ChatGPT launched, it was very popular, and I saw it as soon as it was reported, and then I asked the company's digital technology department to follow up immediately to see what methods could be used.
We have many overseas companies, they give me a mobile phone, I said I have to try it, so I spoke to it with Chinese, first said the three words "new hope", it immediately said: new hope is a feeling, a state, a kind of expectation for the future, probably like this; But I also said "China New Hope Company" (because there are other companies in the world), and it replied: China New Hope Company is a large enterprise in China, an enterprise with a history, an enterprise engaged in agriculture and food, and a feed production number one enterprise; When I asked it again what New Hope New Project was doing, the answer was agricultural products, food, pig farming, and so on, and it was basically correct. And it can be answered in English, more accurate, faster to come, slightly slower to use Chinese, less informative.
This is really remarkable, and I asked some people in the company to study it and follow it up.
Talk about scientific and technological innovation: armed with high technology
China Entrepreneur: Can you give an example of how New Hope achieves "renewal" through technological means?
Liu Yonghao: New Hope has an enterprise engaged in cold chain logistics, and from the first day of its establishment, we have positioned it as a technology-based big data company, which is to make all links of cold chain logistics online: cold chain vehicles online, goods on the vehicle online, logistics related personnel online, and libraries online. Everything is online, which means the data is instantaneous, which means I know the whole process. It must be visible online, and it must always be grasped to drive it to generate value.
This company is called fresh life cold chain logistics, and a digital technology company called "Yun Lizhi" has been established below, which started with a scale of hundreds of people, and now it is two or three hundred people, doing 4 years, all some engineers are studying digitalization. Today, our cold chain logistics has a scale of almost 20 billion, and I have been told that it is the head enterprise of China's cold chain logistics, and it has doubled its growth almost every year in the past few years.
New Hope has dairy factories, food factories, must have cold chain distribution, cars, storage, in the past these businesses shared a cost center, sometimes idle, sometimes not enough, very unscientific, often delivery when a car can not be loaded, but must be delivered. We want to concentrate all aspects of our own links, about 10 billion sales scale, to establish a company, with a new partnership mechanism, armed with technology.
China Entrepreneur: What problems need to be solved in the process of arming with science and technology?
Liu Yonghao: We solved several problems: First, choose a track.
China's cold chain logistics is relatively weak now, and we judge that there will be a big development in the future, because of consumption upgrades, people's lifestyles have changed. In the past, every family cooked at home, but now young people cook less, they are all mobile phones, and takeaway will arrive. This way of life is irreversible and affects more and more people, and we must adapt to it for those who produce food. What to do? For example, pre-made dishes, central large kitchens, many companies are doing today. We are originally producing food, there is a supply chain, there is an industrial system, food quality can be controlled, and there is no very strong company in the field of cold chain logistics, this is the big track.
Second, it will surely develop rapidly; Third, there are no head enterprises yet; Fourth, is it possible for us to compete to be a leading enterprise.
What should we do to be a leading company? First, we started early, about five or six years ago, and it was good at that time, with about a billion sales a year. We spun off our cold chain truck and warehousing business and put it in the new company; Secondly, new mechanisms must be used. The original large enterprises were too slow to approve at all levels, and the partnership mechanism was used to let people who could hear the gunfire command, let young people go to the front line, and the interests were connected as both managers and entrepreneurs; Third, we must be armed with high technology. Yun Lizhi, which we established, is a digital company, which has persisted for several years, and now its digital technology capabilities are already first-class; Fourth, based on our own billion sales, radiate to the whole country as much as possible. Along these lines, we set the goal of doubling every year. These ideas seem to be correct at present, we are about doubling the growth rate in a year, from 1 billion to more than 3 billion, to 6 or 7 billion, to 10 billion, to 20 billion, that is, 5 years.
China Entrepreneur: What is the specific course of action?
Liu Yonghao: To do this, we first need to equip all the resources according to the requirements, including the best people. Our dairy president has a strong sense of the market, has been a leader, has combat merit, ability, experience, and wants to do it, let him do it. Second, whether facing the internal or the market, find the best group of people. Third, through the way of joining the partnership, we have integrated some of the best enterprises in the waterway, and now almost all 50 of our branches in China are partnership enterprises, all of which are equity connections.
Fourth, we use the digital system armed with big data to do car allocation, library management and material tracking, which greatly facilitates our analysis of pain points. What are the pain points? Many catering companies, chain brand enterprises are leading enterprises, they want the first to ensure timely supply, the second quality must be guaranteed, this is the most difficult, the third is to monitor the quality at any time, whether the road is polluted, whether there is a contract. We focus on the pain points and use digital capabilities to solve these problems. All the people and vehicles are online, and he can see it, and he is relieved. In addition, we are a food production enterprise, and we have the best guarantee of quality from the source; We can also deliver on time, and we have the endorsement of the brand, so of course they are willing to sign a contract with us and get a big order.
At this time, look at it the other way around, who is helping them transport? It was found that of the 250,000 cold chain logistics vehicles in China, the vast majority of drivers were self-employed, and a couple bought one or two cars to drive themselves. They are also difficult, in order to find business to pull relationships, today can be shipped, tomorrow luck is often dissatisfied. We said you don't have to look for it, I'll give it to you, you just need to transform the car to meet our standards.
Say goodbye to the traditional way of playing on the Internet: don't burn money at all
China Entrepreneur: What is the standard of meeting New Hope? What kind of play does New Hope ultimately want to build?
Liu Yonghao: First, your control system is connected to us; Second, the requirements for the vehicle condition must be high, and there can be no mistakes; Third, do it according to our rules. You are not standard enough, we can customize it for you, cheaper than you go to buy, financial institutions can also provide some support. They are happy and, more importantly, don't have to look for business.
Just like Didi taxi, after you register and meet the standards, get up every morning, press the mobile phone and start working, and immediately transport the lychee system to tell you: go to the factory 300 meters away from your home to pull something, go 500 meters away from your home to pull something, the nearest things are all together, and then pull to a designated place with the digital control calculation, the most economical, the highest efficiency, the full load rate is higher, and timely, and the whole process is visible.
For manufacturers, where my goods are, whether they have started, whether they stopped halfway, big data, intelligence is clear. For individual drivers, after participating in an organizational system, the supply of goods is guaranteed, the business is full, the money is given to you, and the transfer through this side basically does not earn your money, what we want is the efficiency of scale. The investment is not much higher, that is, the configuration of better cars, better control system. But by joining our organization can increase revenue by 20%, why not?
China Entrepreneur: In this process, how to ensure income and expenditure? Compared with traditional Internet play, how are traditional industries different? What is your experience?
Liu Yonghao: For example, the construction of freezers is expensive and costs a lot of money. We first built some standard demonstration libraries ourselves, or felt that it was too heavy to build, and later found that some companies built a lot of libraries are idle, we talked to them about renting, and today it has become: the goods are someone else's, the library is someone else's, the car is someone else's, we are a digital full-chain organizer, manager and service provider.
In this pattern, we say goodbye to the traditional Internet method: first of all, we don't burn money at all, so there are almost no big losses. At the beginning, there was a slight cost, but now it is not only flat, but also has some profits every year, and the profits are getting higher and higher in the future. I did not burn money, but according to the laws of industrial development itself gradually built, after doing so, not only the cold chain logistics problem was solved, but also many manufacturers let us help them do procurement, because we have channels, this is business flow service.
In addition, some customers have a lot of demand for condiments, and ask us if we can help with them, so we produce a variety of condiments; There is also some processing demand, and the central kitchen is also driven. In fact, the interactive progress of the industrial chain, these things our grassroots knowledge is doing, and many industries in it are doing this.
This is how we learn: first of all, we must pay attention to the changes in the situation, especially the changes in living and consumption habits brought about by the mobile Internet led by young people; Then adapt to such changes as the principle to carry out organizational adjustment, cope with the new pattern, solve organizational problems, capital problems, scientific and technological problems, system problems. We have a group of young people who are doing these things, so all I have to do is encourage them, see an opportunity, and advise them to try.
About the company's future: change is gradual, and new and old tracks are the main business
China Entrepreneur: Many people have too traditional impressions of New Hope, thinking that it is a company that makes feed, raises pigs and chickens. What should be the description of a new hope in your mind?
Liu Yonghao: New Hope is a company that does agriculture, food, and breeding, and everyone knows that we do the most feed and are the top in the world; We also raise pigs, chickens, ducks, cattle, and also produce meat, eggs and milk products. This is what we have been doing, with a history of more than 40 years, step by step, more down-to-earth, diligent and hardworking, hard work in traditional industries, with a scale of more than 100,000 people, covering the whole industrial chain.
Source: Visual China
But for a company, after a long time, the company is bigger, and the tradition of the industry also determines that it will definitely get the disease of large companies. We have hundreds of factories all over the country, and there are quite a few old comrades, their efficiency is not high enough, their decision-making is relatively slow, their innovation is insufficient, and they cannot keep up with changes in the market and the situation.
So the first thing we have to do is to change this traditional company with a history, hoping to make the organization younger; The second is to arm enterprises with more technology; The third is to make the distribution mechanism more flexible and orderly; The fourth is to emphasize corporate culture and social responsibility.
This change will not happen overnight, but a gradual process. Because you have more than 100,000 people, such a big system, change is difficult, but it has to change. We let it change slowly, and the market is also changing, the breeding industry is affected by the "pig cycle" and fluctuates greatly, one will make money, the other will lose, it is not easy.
We have freed up one hand to grasp some innovative developments, such as the establishment of grassroots knowledge, in recent years, around some new trends, new changes, new patterns of agricultural food, do some industries and products that adapt to new lifestyles and production methods, including cold chain logistics, prepared dishes, condiments, leisure foods, plant meat, etc. Now it looks like it's been a success. Grassroots Zhiben has just celebrated its eighth anniversary and has made great achievements, which should be said to be gratifying.
I think it's more important that everyone has self-confidence and direction, we have come to the front in some areas, the organization is more dynamic, more combative, and can see that the future will definitely grow. There have been twists and turns in the middle, it is difficult to start a business at the beginning, and it is a loss in the second year, and the scale cannot be raised, and I will worry about how long the red flag can be carried. Now that it has come step by step, I think it is also a new development.
Whether it's an old track or a new track, it's important. Because the old track is large, very traditional, and needs to be transformed; The new track should use new mechanisms, new technologies, new thinking, and new methods to quickly seize the market. These two tracks are called our main business, it can be said that one is the old main business, the other is the new main business, and the renewal is to make a fuss about the switch between the old main business and the new main business.
China Entrepreneur: Last year you launched an initiative to establish Entrepreneur Day. Whenever we call for entrepreneurship, what is your understanding of entrepreneurship in this day and age?
Liu Yonghao: The entrepreneurial spirit I understand has different meanings in different times and stages.
In the early stage of entrepreneurship, the reform and opening up has just begun, you must have the courage, do it seriously, not afraid of hardship, entrepreneurial spirit is reflected in courage and hardship, hard work. Today's products are almost excessive, including the situation at home and abroad and this year's consumption situation, everyone's pressure is also particularly great, this time we must have more confidence, to have hardcore technology, in addition to grasp the trend of consumption. But the tenacity, hardship, and hard work in entrepreneurship will not change.
Another aspect of entrepreneurship is to find and grasp trends. What are the trends? Now everyone thinks that the rapid development of new energy, can it be done solar energy? This is definitely a trend, the problem is that the price of polysilicon and monocrystalline silicon last year was about 300,000 tons, and today's price is 60,000 tons. You act early, the cost can be controlled, the money earned before can withstand it, and if you enter the new one, you don't keep up with the trend, and you may become your graveyard.
In addition, there are many people today who talk about product brands. Brand is of course important, it determines whether your products are good or not, in fact, more important is the brand of the enterprise, that is, whether you can identify the trend, resolutely follow up, get the recognition of society, the market, partners and the government, and be able to keep moving forward in the new trend. When your company's brand is hard, the product brand is hard, you must be.