Recently, the Douyin platform "Douyin Blackboard News" released news: the platform concentrated on rectifying vulgar pornographic accounts, and 22 high-fan accounts were banned indefinitely. For example, "Chen **mei" (4.06 million fans) and "Chen **ni" (3.83 million fans) publish marginal content, and at the same time publish a large number of pornographic and vulgar content on other platforms to create an indecent image, and use this to attract attention and make improper profits; Some accounts also publish drainage information through nicknames, avatars, comments and other channels, inducing users to go to third-party pornography, vulgar content gathering platforms, and even committing fraud. At present, the platform has banned 22 accounts indefinitely, erased their improperly acquired fans, and canceled their profit-making permissions such as live streaming goods. As soon as the news came out, netizens sighed one after another: "Great happiness!" ”
Why does the announcement highlight the top Internet celebrity "Chen **ni" on the list? According to NetEase News, Chen **ni is not much out of the circle on the domestic Douyin platform like other similar Internet celebrities, but she is also a face on the Internet, and the scale is so large, she is suspected of using the platform to "recruit prostitutes". Some netizens called out: "No wonder today's children are precocious." ”
NetEase News introduces Chen **ni
Chen **ni's edge ball on the external net
Chen **ni is asking for the edge ball of the external net
Netizens sighed
With the issuance and implementation of the Notice of the Cyberspace Administration of China on Strengthening the Management of Self-Media (hereinafter referred to as the "Notice"), major online short video live streaming platforms and self-media have carried out self-inspection and centralized rectification, and intensively announced a number of rectification results.
On Douyin, some netizens made an inventory of the original appearance of Douyin: no live broadcast with goods, no vulgarity, no edge balls, clean and pure public entertainment! A full wave of "memory kill"!
What TikTok looked like in the beginning
What TikTok looked like in the beginning
What TikTok looked like in the beginning
When we look back at the changes of the short video platform from its inception to today, it is not difficult to find that it has undergone a huge transformation. Originally a platform to share life moments and show talents, it is now full of a lot of vulgar content and various live broadcasts. Although these changes have brought users richer choices and convenience, they have inevitably brought some negative effects.
First of all, the emergence of live streaming and vulgar content has led to the commercialization of short video platforms. In the past, users used short video platforms for pure entertainment and sharing, but now more and more users are opening accounts when they find that live streaming and vulgar content can bring great wealth and business opportunities. This tendency to commercialize has squeezed the living space of pure entertainment creators, and gradually lost the original intention of the platform.
Secondly, online live streaming platforms and vulgar content have led to a number of professional Internet celebrities, which not only makes the platform content convergent, but also causes fatigue and boredom among audience users, coupled with the rapid spread of the platform, which has a negative impact on the formation of youth and social values. Young people are the main user group of short video platforms, and they are vulnerable to the influence of online information, especially some vulgar, false and exaggerated content to mislead their values and behavior. The live streaming has made some grassroots Internet celebrities fall into the mode of comparison and exaggerated marketing, conveying incorrect values to the majority of users.
Teenage values
Of course, we cannot deny some positive effects brought by the commercialization model of major online platforms. On the one hand, live streaming provides new development opportunities for some small businesses, which can promote products and increase sales, which is a new business model for entrepreneurs. On the other hand, the market-oriented needs of users also require platforms to innovate and diversify their business models.
In any case, the implementation of the Notice can be described as a "timely rain" in the "chaos" of online short video live streaming platforms, guiding major platforms to provide users with diversified and high-quality content choices while protecting the rights and interests of users, so that they can return to their original clean appearance to meet people's needs for pure and meaningful content.
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