With the upgrading of consumption in the field of culture and tourism, the cross-border experience of cultural tourism with music as the core is welcomed by more and more young people. As an artistic expression of local culture, concerts are a concentrated embodiment of regional cultural characteristics and regional life feelings.
In order to promote the integrated development of culture and tourism, let people understand the beauty of culture and cultivate the beauty of the soul in appreciating the beauty of nature, Lushan Island, Fuding City, Ningde City, Fujian Province has taken an innovative step. Relying on the natural scenery of Fuding, mountains and seas, taking culture as the guide, music as the engine, combining a variety of cultural elements, and combining online and offline activities, the innovative, immersive and scene-based "Island Concert" came into being.
With "music" as the core and "mountains and seas into dreams" as the theme, "Mountains and Seas Dream" presents Fujian's culture and tourism resources in multiple dimensions through the expression form of "visiting live broadcast + music performance" and the live broadcast of light variety shows. The program is jointly launched by the Department of Culture and Tourism of Fujian Province, the Audiovisual New Media Center of China Central Radio and Television Station (CCTV), Fujian Radio, Film and Television Group, and organized by Ningde Municipal Bureau of Culture and Tourism, Fujian TV Tourism Channel, Fuding Municipal Party Committee of the Communist Party of China and Fuding Municipal People's Government, and has been launched on July 12 on the CCTV platform and cooperative social media platform based on new technologies such as 5G+4K/8K+AI.
Immerse yourself in the scenery and encounter a collision of fashion and terroir
"There are islands in the sea, mountains on islands, grass in the mountains, lakes in the grass." Everyone who comes to Lushan Island will be deeply attracted by its beautiful natural scenery. Located in the southeast sea of Fuding, Lushan Island has been awarded the "Ten Most Beautiful Great Islands in China", with beautiful scenery intertwined with mountains, lakes, grass and sea. How to convey this beautiful mountain and sea scenery to a wide audience, "let the scenery 'live' and let the culture 'move', music is one of the best ways to express it," said Chen Xiaoxia, deputy director of the video creation department of the Audiovisual New Media Center of China Central Radio and Television Corporation.
It can be seen from the promotional poster of "Mountains and Seas Singing, Island Concert" that on the beautiful scenery of mountains and seas, there are smart notes, as if the mountains are playing music and the sea is singing, through the poster, the audience has felt the atmosphere of the concert in advance. The slogan "Come to Fujian, Feige Sea Tianhu" brings a fresh breeze in the hot summer. The new creativity of deconstructing and reorganizing the concert elements using natural elements such as waves, clouds, and sky on the countdown poster aroused the strong expectations of the audience.
Relying on the natural scenery of both mountains and seas in Fuding, the concert builds a small but beautiful exquisite stage in Moon Bay on Lushan Island, where the lights and trees are reflected in the near distance, and the mountains and the sea echo in the distance, vividly interpreting the theme of "mountains and seas into dreams". The audience seems to step into an audio-visual feast where nature and music are intertwined, and fully appreciate the local scenery in the melodious and beautiful singing.
The concert opens with local music with a Fujian style, allowing the audience to feel the smell of fireworks. As the show progressed, the guests sang well-known pop songs, futuristic electronic music, and melodious Chinese-style songs. A variety of genres meet and sing, and different unique music converges on the picturesque and nature-friendly stage of Lushan Island, colliding and merging with each other, making this island shine with a new brilliance.
The host and the guests used the singing as the guide, chatted freely under the beautiful scenery of the mountains and seas, talked about the customs and customs of Lushan Island, and talked about the current rural revitalization work from the nostalgia of wanderers. At night, the stars are lit and the sea breeze is practiced, and the audience can appreciate the beauty of nature while also understanding the beauty of culture and cultivating the beauty of the soul.
Food as the medium of introducing culture, immersive "cloud tourism" to explore the island style
In order to enrich the form and content of the program, and comprehensively display the characteristics and scenery of Lushan Island, there was also an interesting visit session before the concert. Endless tents have been set up on the iconic coast of Lushan Island, and the hosts and guests have become "food teams" to eat while strolling and experiencing the local food and culture.
The shrimp skin of Lushan Island is nutritious and fresh, and the "no additives, only sunlight and air" allow the guests to eat the "taste of sunshine". The Tongjiangxi sea bass has less prickly meat, delicious meat, bones and stomach. There is also a Lushan roast sheep that has been slowly roasted for three hours over warm fire, which is not only fragrant and delicious, but also an "ecological sheep" raised by the new model of green ecological cycle agriculture. After tasting the characteristic fragrant rice dumplings, the guests also experienced the process of making rice dumplings with their own hands. On the shore of the island, the evening breeze is practiced, and the unique island-flavored aroma of fragrant sand leaves a deep impression on everyone.
After that, the host also visited the scenic area of Tianhu Lake in depth, immersed in horseback riding, camping, tea tasting and other special activities, fully exploring its characteristics, interesting points and cultural connotations. The audience followed the camera and conducted a "cloud tour" with the host. Under the sunset, accompanied by the beautiful singing of the local Sky Lake Band, the audience can immerse themselves in the colorful island style.
Multi-dimensional light variety shows, creating a new path of cultural and tourism integration
A fascinating and rich concert, allowing music to be organically integrated with scenery, markets, food and culture, and the great resonance of music has become the key to opening a hot land and creating a new path of cultural and tourism integration. This online and offline, scene-based and immersive music and food culture journey took the lead on CCTV on July 12.
From this large-scale live broadcast event, it is not difficult to see the innovation and control of CCTV on content production. The whole concert created a new media program of light variety show through the expression of "visit live broadcast + music performance". The program breaks the stereotyped thinking, makes full use of the communication advantages of new media, interacts in real time during the live broadcast, enhances the sense of participation and immersion, shortens the distance between the audience and distant islands, and the beautifully packaged short films show the beautiful local scenery and characteristic culture full of humanistic connotations in a more detailed and comprehensive way. The topic interaction on the new media side and the influence of the guests form an all-media communication matrix, making the communication closer to the audience and forming a continuous popularity.
Source: Xinyang Daily