Disappearing "baby"? The top stream of internal entertainment lived up to expectations and collapsed, and the hearts of brain-dead fans were broken!
Cai Xukun is likely to become a distant legend.
The "worries" of netizens are all fulfilled one by one:
"Let's Run", which was originally scheduled to air on June 30, issued an announcement of postponement.
On July 1, the Celebrity Endorsement Specification Committee issued a risk warning.
On July 2, CCTV removed all relevant videos of Cai Xukun.
The incident began on June 26, when the paparazzi broke the news that Cai Xukun had made Ms. C pregnant, the woman had an abortion, and Cai's mother hired a private investigator to follow her.
After that, the development of the situation, the frequency of reversal is so high that it can be called a "Disappearing Baby".
△ Source: Sina Weibo
After this collapse, fans collectively wailed.
The voice is full of emotion, "I have no regrets in this life to enter the Cai family."
Battle Song Assembled.
Shout for the "brother".
But.
Do you think this is what the brain-dead fans do?
Their real identities are: "little sunspots".
This may be the first time that the star has collapsed, and black fans are more anxious and reluctant than real fans.
Netizens who used to "black" Cai Xukun.
Why did you turn the gun overnight and become the main force in support of the "older brother"?
A Cai Xukun.
Half of the history of internal entertainment.
01
siege
Cai Xukun's red and black have experienced three waves.
The connotation given to Cai Xukun's symbol deepened in turn, and finally became a cultural phenomenon that is difficult for anyone to explain.
First wave:
Idol economy.
Time goes back to 2018, "Idol Trainee" opened the first year of the internal entertainment draft.
In the show, the one wearing the fan traffic laurel is Cai Xukun.
Speaking of cold knowledge, Cai Xukun's first fan accumulation is based on the myth of "popular election against capital" packaged by the draft.
Fans should use their own choices to determine their right to speak in the idol market.
Cai Xukun was not like other players in that draft, who backed big companies.
This makes fans enthusiastic, believing that they can really earn a bright future for "brother" and "us" one vote at a time.
But go further.
This kind of people choose to defeat capital operations and use real money to seize the right to speak:
Isn't this exactly what is in the arms of Capital?
This is the logic of the idol economy:
Fans embrace idols to gain a sense of belonging;
At the same time, they cultivate "biological love beans" through purchasing power and online control evaluation, and obtain self-realization: love bean cow is my cow.
This also brought the first wave of black to Cai Xukun.
That is, the contradiction between fans and passers-by.
Unlike now, traffic is low-key, clamping their tails and being people.
In 2018, a certain fan, a certain cool, and a certain peak have not disappeared, the traffic effect is like the sky, and the antipathy to traffic is also increasing.
Fans hope that everyone knows their own idols and praises their idols well.
And passers-by only thought: You have disturbed my eyes.
Repeated accusations, scoldings, reports, single support accompanied by endless territorial expansion, finally made passers-by unbearable.
For Cai Xukun, a more representative event is "Pan Changjiang does not know Cai Xukun".
In 2019, Pan Changjiang did not know Cai Xukun in the guessing session of "Ace to Ace".
Cai Xukun, top stream, you actually don't know?
This is simply humiliating for fans who live in their own world and regard idols as their top priority.
So Pan Changjiang's Weibo was blasted by the ikuns.
And Pan Changjiang was also shocked to realize that he had changed the world, everything was out of order, and sent a Weibo reply:
"I only know Cai Ming with the surname Cai."
Another event.
In the Spring Festival of 2019, the NBA announced Cai Xukun as the image ambassador of the Chinese New Year, which caused strong doubts from basketball fans in the Tiger Pounce and B station communities.
So, they turned out the interview video of Cai Xukun's first "singing and dancing rap basketball" in the draft.
Combined with the song "Just Because You Are Too Beautiful" released by Cai in the SWIN-S boy group.
A powerful "Iron Mountain Back" with the clever slip of suspenders, and a fancy two-stroke basketball technique, coupled with the vague "just because" continuous singing method, created one of the hottest memes of the past four years: "Chicken, you are so beautiful".
The four-in-one strength of "Singing", "Jumping", "Rap" and "Basketball" shows the space for the little sunspots to give full play.
In the face of netizens playing terriers, a lawyer's letter from Cai Xukun's studio successfully added fuel to the fire, making the situation completely out of control.
Ben is upset about the gagging of the rice circle, and the capital behind it has to take up legal weapons to press you.
But netizens are not so easy to fool.
The lawyer's letter did not have a deterrent effect, but became a meme for everyone to play.
As long as Cai Xukun is mentioned, there are netizens "lawyer letter warning".
Cai Xukun has become a typical flow model.
02
Rush
The dissatisfaction with Cai Xukun is not so much to him as to the fact that everyone has been resentful of traffic for a long time.
There are three different ideologies superimposed on this:
First, business-oriented.
Traffic is generally criticized as undedicated, unworthy of morality.
Specific to Cai Xukun, it is the level of singing and dancing ridiculed by netizens, and why he can serve as an NBA ambassador.
Then, "Lady Cannon".
Dissatisfaction with the "feminization" of fresh meat, believing that they have brought a masculine crisis, and then pushed stars to the opposite side of scientists, is "drama misleading the country".
Therefore, Cai Xukun's coquettish phrase "you ~ do ~ what ~" in the show is also repeatedly used as a sound effect.
Then there is "capital manipulation".
Worried that entertainment products will become industrial production of capital, monopolize the market, make shoddy charges, and forcibly "feed" to the audience.
Combined with Jack Ma's "996 Blessing Theory" overturn in 2019, the resistance and hostility to capital in the network environment at that time were constantly rising.
And Cai Xukun's studio sued the Up owner, making netizens feel threatened and dominated.
If we say that in 2019, Cai Xukun achieved "black and red".
In fact, this traffic did not last long.
In the following period, Cai Xukun's popularity declined and was briefly forgotten by netizens.
Why?
Because of the fierce contradiction between the rice circle and passers-by, it has been transferred.
In February 2020, Xiao Zhan's fans reported the entire AO3 platform because of their dissatisfaction with a fandom featuring Xiao Zhan, pushing the contradiction between the public and the fan circle to the peak, and Xiao Zhan's endorsement that year almost fell out.
In September 2021, "The State Administration of Radio, Film and Television put an end to deformed aesthetics such as female cannons" came to the hot search, banning the broadcast of idol cultivation variety shows.
More critically.
Since 2020, we have entered the epidemic period.
Most of the entertainment industry is in a state of shutdown, and entertainment news is falling off a cliff. Celebrities are also afraid to post status, fearing that they have "occupied public resources" or will be caught by netizens for not complying with epidemic prevention regulations.
It's like Harry Potter missed his days at Hogwarts during his boring summer vacation: even if he fought with his nemesis Malfoy.
As a result, even those traffic stars who saw the red eyes seemed to become clear-eyed.
There was another phenomenon during that time:
Due to the lack of entertainment gossip, netizens had to be hungry.
Without warning, Haiqing's "You are my god" 10 years ago is on fire again.
Yuan Li and Siqin Gaova's sheep placenta storm became popular again.
The same is true of Cai Xukun "Chicken, you are too beautiful".
After 2019, Cai Xukun did not have any well-known works, nor did he make a moth as big as before, and his voice is gradually declining.
But the bored netizens still remembered him.
The creative videos of "Just Because of Terriers" are full of fancy, breaking through the boundaries of identity, species, and dimensions:
Whether it is the lamp in the cafeteria, the tree in the sunset, the black and white seeds of Go, or even the leftover melon seed shell, it can be associated with "that man".
△ B station up master: "Cute Kun Kun Eats Basketball"
△ B station up master: curry taro round er blossom rich noble child "[stop motion animation] little sunspot little white child"
And the reason why it returned to the peak returned to the original intention of 19 years: the scolding battle between "little sunspot" and the fan circle.
At the beginning of 22, a netizen posted a video combining "Just Because You Are Too Beautiful" with yo-yo, which attracted the Internet bombardment of IKUN.
Fan crazy quotes such as "can't eat oil cakes" and "lychee, what lychee do I have" have become new memes.
The old opponent returned along the net, and the fighting spirit of Station B recovered.
This time, black fans also formed organized civilian teams.
The yo-yo enthusiastic netizen above became the leader of the hearts of the little sunspot true ikun, and the friends formed the core pattern of the "four IKUN".
△ B station up master: Tom's chaotic space (one of the four ikun)
It has produced a lot of essential teaching materials such as "Just Because You Are Too Beautiful Decomposition Teaching".
22 years later, the number of real fans has declined, and black fans are still responding, from time to time in some votes to find a sense of existence for the top identity of "brother".
The crowd under Cai Xukun's stage has completed the big change from IKUN to "Little Sunspot".
At this time, Cai Xukun is more like a joyful material for black fans than an object of criticism.
△ B station up master: Oh hoo w,
Shadow puppets + original arrangements, these outputs are more heartfelt than some real ikun
They can gain a sense of identity with the work, a sense of belonging to comedy team building, and even start a good business of live broadcasting.
This has long since developed into a self-inflicted subcultural phenomenon.
Cai Xukun's "only because" of the terrier's overturn can only be said to be the anemic internal entertainment in recent years, and he has never produced any interesting terriers anymore.
03
The final battle
This leads to the most interesting situation today:
Cai Xukun collapsed the house, and the heaviest loss may be the black fans.
In fact, long before this negative exposure, netizens had already sensed a sense of crisis.
In March 23, People's Daily published an article criticizing rotten terriers such as "Chicken you are too beautiful" that need to be boycotted.
For a time, the crowd was excited.
No one expected that this little idol with a bad reputation, this "rotten terrier", actually made many netizens feel concerned.
The public does not want to carry a stick of education, one-size-fits-all prohibition, and some netizens spoke sharply: "It's like a person who has never cared about your material life, and suddenly begins to care about your spiritual life." ”
In the past few years, there have been many "disappearing terriers", from "eating peaches is so cool" to Teacher Guo's "Jimei", and Teacher Ma Baoguo, who has disappeared recently and returned low-key, incarnating as a mascot who can't fight back and scold and can't return the mouth.
So what disappeared, could it be Cai Xukun?
What true fans lose may only be an idol whose popularity has declined.
The "little sunspots", on the other hand, lost their collective secondary creations and jointly created a subcultural circle.
(Of course, Sir must have a "little sunspot" to object to this: we are the real fans!) ）
As one of the most successful and out-of-the-loop "products" in the draft industry, there is no replacement for him after that.
"The pinnacle produces false support, and dusk bears witness to sincere believers."
Black fans began a round of "new season" under apprehension.
Only at this time, they have already lost their powder circle as an opponent, and only "draw their swords and look around at a loss."
Afraid that I don't know when, a big hand fell from the sky and extinguished the last afterglow of "Chicken You Are Too Beautiful".
In the original myth, Cai Xukun was always powerful, and IKUN could also have a high level of participation.
Fans really hope that Cai Xukun can shoulder the responsibility of an adult and stand up.
But he could only call him "baby" over and over again to save the sunk costs he had invested over the years.
When the lawyer's letter to protect fans did not work, he took the initiative to cue the "chicken you are too beautiful" meme to save the public evaluation.
△ In June 23, Cai Xukun wore suspenders again in Hong Kong concert
The fan economy itself is a train to "betrayal," and money can be heard clanging with every string of smoke it emits.
Whether it is the "black road" or the "white road", it is difficult to get close to Cai Xukun himself.
The way he appears to the public is more like a doll.
He does not have his own hands:
I won't open the elevator door, the hat will not turn around, I don't know if it's because of the big brand self-esteem, or because of indifference to everything in the outside world.
He didn't have a mouth of his own:
Ms. C's rumors broke that she had been dumb for seven days, and fans had all kinds of respects: because the staff did not have a net on the plane, because it was International Anti-Drug Day...
Even if Cai Xukun can barely maintain other dreams, the most basic desire will still deal a fatal blow to fans.
In Sir's eyes, Cai Xukun's pink and black behind.
It is the process of two groups originating from different public opinions, resisting for their own aesthetic and public entertainment space, but gradually losing control.
From 2019 to 2023, the masses, capital, and officials have repeatedly fought for the right to speak under the banner of Cai Xukun, and their respective boundaries have become more and more blurred.
The two sides of the original struggle collapsed in the runaway idol economy on the one hand, and continued to move forward in the anxiety of pop culture abuse and suppression on the other.
This reminds Sir of a photo of Cai Xukun, who is always amway by IKUN.
Cai Xukun, as the "perfect boyfriend", cannot have wedding photos, so he dances with a bride's doll.
Spinning in fake and fake music until everything collapses in this tower.
The picture of this article comes from the Internet
Editorial assistant: It's Tu Yile