On May 12, 2024, Li Xueyong, Deputy General Manager of Chery Automobile Co., Ltd., appeared at the Taiyuan 4S store to attend the delivery ceremony of the Tiggo 9 by Professor Zheng Qiang, an old friend of Chery Automobile, and exchanged views on Professor Zheng's concerns. Professor Zheng Qiang also once again expressed his support for his own brand with practical actions, as well as his "deep affection" for Chery.
Supporting its own brand with practical actions, it has only driven Chery cars for 15 years
From Chery A3, Son of the East to Tiggo 9, Professor Zheng Qiang said that choosing an independent brand is a matter of pride, "As a Chinese, driving a car made in China and galloping on the land of China is definitely a happiness." At the delivery ceremony, he also issued an initiative to everyone, calling on everyone to support domestic cars, and frankly admitted that he has always unswervingly chosen Chery because Chery is our own car brand, and Tiggo 9 is a representative of China's high-end brand. Only by having confidence and firm support for domestic products can our country gain a foothold in the fierce global competition and achieve long-term peace and stability, prosperity and strength.
Leapfrogging comfort and super safety, the driving quality that only "old drivers" understand
Professor Zheng Qiang bluntly said that there is an important reason why Chery is chosen every time he changes his car, that is, in terms of safety, Chery is very trustworthy and is designed in full accordance with the five-star standards of C-NCAP (China), E-NCAP (EU), A-NCAP (Australia), LATIN-NCAP (South America) and ASEAN-NCAP (ASEAN). Tiggo 9 adopts a cage-type energy-absorbing capsule design, with 6 energy-absorbing boxes on the front and "bamboo" energy-absorbing structure on the side, which can absorb most of the energy generated by the impact if it encounters a collision during driving, and minimizes the damage caused by the impact to the driver and passengers. In addition, the Tiggo 9 is equipped with 360° wrap-around 10 airbags, especially the "far airbag", which gives the front seat occupants further protection in the event of a collision. In particular, the airbag holds pressure for up to 6 seconds, which can provide greater protection to the occupants in the event of rolling.
As a "veteran driver", Professor Zheng Qiang also has very high requirements for driving experience, and is full of praise for the CDC "magnetic levitation" suspension equipped with the Tiggo 9: "This is a configuration that only 40 or 500,000 luxury cars have, and the Kunpeng Power 400T engine has won the "Top Ten Engines in China". During the test drive, I personally felt the ultra-stable driving experience of braking without nodding, turning without rolling, and starting without looking up.
In addition, Professor Zheng Qiang also attaches great importance to comfort. Li Xueyong said that this is a complete match with the concept of "comfortable travel" created by Tiggo 9, which is based on user use scenarios, based on ultra-stability, driving fun, intelligent driving, temperature sense, touch, vision, hearing, smell, and space, to create 9 leapfrog comfort zones, which is to meet the needs of users like Professor Zheng Qiang who pursue travel quality, and realize the superior experience of "comfortable driving" for drivers and "comfortable for passengers". Just as the country introduced a relevant replacement policy, Professor Zheng Qiang replaced this Tiggo 9 with the Tiggo 7 at home, and responded to the national policy.
Against the joint venture model, it redefines the new standard of ultra-comfortable flagship SUV in China
At the delivery ceremony, Professor Zheng Qiang and Li Xueyong discussed the market competition between independent brands and joint venture brands. Li Xueyong was full of emotion: "We are very happy to see more and more domestic brands thriving, because it means that China's auto industry has the strength to be on an equal footing with joint venture brands at the technical level, or even catch up, which is a proof of a country's industrial productivity and scientific and technological development." At the same time, for Chery, the Tiggo 9 also enters the market with a certain responsibility, we use the ultimate driving comfort, high-end driving quality, challenge the joint venture brand, compete with it, and hope to redefine the new standard of China's ultra-comfortable flagship SUV through the Tiggo 9. ”
Professor Zheng Qiang very much agrees with Li Xueyong's point of view, Chery, as a leader of China's independent brands, can have such a pattern and vision, which is the right attitude to be based on China and go to the world! Professor Zheng Qiang said that he has a good friend who drives a BMW X5, and every time they meet, Professor Zheng will recommend him to try his own brand products. In Professor Zheng Qiang's view: "Luxury brands buy psychological feelings, luxury products buy physical enjoyment, and Tiggo 9 is the luxury product in my heart, equipped with CDC 'magnetic levitation' suspension, as well as 9 major over-the-top comfort experience, global five-star safety standards, Tiggo 9 definitely has the strength to achieve the same BMW X5!" “
Technology illuminates the future, and Chery will always be trustworthy
Referring to the current price war involving some car companies, Professor Zheng Qiang showed his worries, so Li Xueyong also sent a reassurance: whether it is a price war, a technology war, a money-burning war, or other strategies, what should be considered is what can be brought to the society and what can be brought to users. After all, the price war is not a long-term solution, only to meet the needs of users is a good technology, only suitable for user cars is a good car. We have been using "sincere stupid kung fu" to polish technology and products, as long as our heart is stable, the strategy is firm, and constantly roll up, we will win the market and win users.
With the deepening of the "Yaoguang 2025" strategy, Chery will fully realize technological advancement in five major fields, and at the same time rely on the solid foundation of "Technology Chery" and "Quality Chery", and achieve higher quality development through brand upward, market outward, technology to the future, and industry to the whole ecological chain.
Since the first Chery Automobile, Professor Zheng Qiang has formed a deep friendship with Chery Automobile in the past 15 years, and his persistence and original intention have not changed, and he has also ushered in the rise of China's independent brands. It is believed that in the future, Professor Zheng Qiang will continue to support Chinese brands, and Chery Automobile will continue to bring a better car experience to users around the world through continuous technological innovation.