Solutions and thoughts on the contradiction between artificial intelligence and social employment

With the advent of CHATGPT and the outbreak of artificial intelligence technology, the development of human science and technology has come to a new era. Increasingly advanced and mature artificial intelligence technology will bring huge changes to human life - production enterprises will reduce production costs due to the large use of robots; Service enterprises will greatly improve their work efficiency due to the widespread use of artificial intelligence. However, throughout the history of human science and technology development, the birth of each new technology will have a subversive impact on the social ecology formed under the original technical conditions. Artificial intelligence is no exception, while people enjoy the convenience of work brought by artificial intelligence, they are also facing the huge impact of job replacement by artificial intelligence. The opposition between scientific and technological development and social employment has become one of the unavoidable contradictions in the development of human society since the birth of industrial civilization. In the mainland, labor-intensive industries have generated a large number of labor needs, thus weakening the contradiction between scientific and technological progress and social employment. However, since e-commerce has become the main feature of the modern economy, especially today, when e-commerce platforms have formed a monopoly trend, the issue of employment has once again become the focus of society. The rapid replacement of jobs in all walks of life by artificial intelligence will make the development of science and technology and social employment the main contradiction in society.

How can this major contradiction be resolved? The author believes that we should look for a breakthrough in the distribution of wealth.

At present, the main focus of wealth - equity investment - has become a dream place for the rapid transfer of wealth. The wealth created by traditional businessmen in their lifetimes has become easy in the era of equity investment. Behind the wealth creation of equity investment, there is a rapid widening gap between the rich and the poor, and the reduction of corporate labor costs and the increase in shareholder dividends caused by artificial intelligence will make this gap reach a level that threatens social stability.

At a time when the country proposes common prosperity, optimizing income distribution and narrowing the gap between the rich and the poor have become the core content of common prosperity, but the outcome brought by artificial intelligence is contrary to it. So, is there a way for the general public to share in this technological feast brought by artificial intelligence?

Jingdong CEO Liu Qiangdong once expressed the view that when artificial intelligence and robots are deployed in large quantities, common prosperity may actually be achieved. Wealth is created by robots, there are no poor and rich, all companies are nationalized, and no one works for material things. His view is an ideal way to achieve common prosperity. However, "nationalization of all companies" can only be seen as a long-term vision, not a current reality. This involves a major adjustment of national economic policy and a redistribution of the wealth of vested interests, which is unimaginably difficult and will take an extremely long time.

Are there any other relatively realistic and feasible solutions? After continuous research and thinking, the author thought of a solution from "equity investment", inspired by "equity sharing", and found a specific implementation plan from "national shareholding".

The following is a business plan written by the author for the application practice of "national shareholding" after several years of design and verification, providing a new idea and reference for colleagues who are interested in solving the contradiction between "scientific and technological innovation and social employment".

E Dolly Consumer Investment and Equity Sharing O2O Business Plan

introduction

Human society has entered the 21st century, the development of information and communication technology is advancing rapidly, and human economic activities have undergone earth-shaking changes due to the popularization of the mobile Internet.

Before the birth of e-commerce, the accumulation of personal wealth took decades; After the advent of the e-commerce era, the accumulation of personal wealth has completely subverted people's cognition, and the personal wealth obtained in a few years is far beyond people's imagination.

Taking the well-known richest people in Asia, Li Ka-shing and Jack Ma, as examples, the former became Asia's richest man for almost a lifetime, while the latter's rise to the top of Asia's richest man only lasted a few years. They represent their respective eras, and the gap between them reflects the changes of the times brought about by scientific and technological innovation.

It is true that technological innovation has changed the way personal wealth grows, but the help of capital markets is the key to the rapid expansion of personal wealth.

Alibaba, the original stock of 1 yuan that year, has now become 161422 yuan!

Tencent - the original stock of 1 yuan that year has become 14400 yuan!

This is the wealth appreciation brought by the capital market through equity investment in innovative enterprises!

So, as an ordinary consumer, can you share the achievements of scientific and technological innovation and obtain the rapid increase of personal wealth in the e-commerce era?

The answer is yes!

The birth of a new business model – consumer investment and equity sharing – has made it possible for ordinary consumers to share the fruits of scientific and technological innovation. The establishment of the "E Dolly" e-commerce platform provides a realistic channel for consumers to obtain rapid appreciation of personal wealth. The equity appreciation income capped at one million is the wealth appreciation expectation brought by the "E Dolly" platform to ordinary consumers!

So, can a daily consumption of 300-500 yuan a month get millions of benefits?

Take a look at the analysis of data based on "reasonable assumptions" in this business plan...

1. Project introduction

The new e-commerce era requires a new type of consumer, who can not only enjoy the new consumption experience brought by scientific and technological progress, but also share the consumption value-added brought by the new consumption. The existing business model can neither transform the identity of consumers from traditional consumers to consumer investors, nor can they transform consumer behavior into investment behavior, so as to enjoy the value-added benefits brought by new consumption. This has become a major pain point in the minds of consumers.

In the field of financial investment, equity investment has become a hot investment in recent years, and many venture capital institutions have participated in it, making technology entrepreneurship a fashion at present. When Alibaba went from 500,000 yuan in capital in the early days of its establishment to 1.4 trillion yuan in market value and 2.8 million times in value on the first day of listing, equity investment set off a crazy boom in China. However, due to the mainland's restrictions on the threshold for equity investment, the vast number of individual investors can only look at the ocean and become people who look forward to the situation. Although equity investment has the characteristics of high-risk and high-return investment, it has become a major pain point in the hearts of individual investors.

In this context, a new business model combining consumption and investment - consumer investment and equity sharing model - has emerged, providing a new solution to solve the above two pain points.

1. Project Name:

"E Dolly" consumer investment and equity sharing O2O e-commerce platform

With the sharing economy model as the core, the O2O e-commerce model as the basis, and win-win cooperation as the concept, "E-Dolly" e-commerce platform intends to create a new e-commerce platform with a new business model of one-to-one consumption investment and equity sharing to provide consumers in the region with a full range of goods and services.

2. Project positioning

(1) Market positioning

The target market of this project is all goods and services related to life habits, and all industries or fields that can bring consumers personal experience.

(2) Consumption positioning

The target audience of this project is all consumers in the region. THE MAIN CONSUMER GROUP IS POSITIONED AS YOUNG AND MIDDLE-AGED PEOPLE WHO HAVE CERTAIN ECONOMIC CONDITIONS, ARE FAMILIAR WITH THE OPERATION AND APPLICATION OF MOBILE TERMINALS (MOBILE PHONES, IPADS) AND FIXED TERMINALS (PC), AND LIKE TO GO OUT TO CONSUME AND EXPERIENCE DOOR-TO-DOOR.

(3) Merchant positioning

The integration of this project targets all goods and service providers in the region. In the early stage of the project, it mainly integrates goods and services with store operation characteristics; Integrate goods and services with the characteristics of office building operation in the middle and later stages.

2. Consumption pain points

This project creatively provides a value-added service for consumers' consumption behavior, turning consumers' simple consumption into an investment behavior that can obtain long-term returns; At the same time, it also provides value-added services for merchants' service (sales) behavior, turning simple service (sales) into an investment behavior that can obtain long-term returns. "Consumption value-added" and "service value-added" are the consumption pain points defined by this project. The purpose is to allow consumers, merchants and operators to share the equity of the platform and form an O2O closed loop under a new business ecology.

3. Business model

The essence of the business model involved in this project - consumer investment and equity sharing model is: O2O e-commerce model + consumer investment and equity sharing model.

At the heart of this business model is consumer investment. Consumers' purchasing behavior on the platform has changed from simple consumption behavior to investment behavior participating in platform operation, and their consumption procurement has been transformed into capital investment; At the same time, the merchant's service is also regarded as an investment in the platform, and its service behavior is also transformed into capital investment. The capital of consumers, merchants and operators will be "combined into one", so as to form a "equity sharing" business model of "consumer capital orientation, business capital innovation and operating capital promotion".

4. Profit model

(1) Commission income

According to the total amount of consumption of consumers on the platform, the commission is withdrawn according to the commission ratio negotiated with the merchant, and then the commission is distributed according to the proportion of consumers, merchants and operators.

(2) Advertising revenue

On the basis of the rapid expansion of traffic, advertising revenue will become an important means of traffic monetization.

(3) Technical service revenue

The more franchised merchants, the greater the demand for technical services, and technical service revenue will become an important part of platform revenue.

(4) Logistics revenue

With the rapid development of the platform and the increase of logistics demand, this project will set up its own logistics service network to carry out logistics services both internally and externally.

(5) Consignment income

With the rapid growth of platform traffic, it is planned to establish a nationwide and high-quality online mall at the right time, so that the products are self-absorbed and self-sold, and the intermediate profits of the products are retained.

(6) Direct sales revenue

With the formation of the platform consumer market, high-quality, relatively low-price goods and services will be the main direction of the platform's operation. The direct sales revenue generated by self-design, scale customization and self-sales will also become an important means for enterprises to increase revenue.

5. Consumption scenarios

Scenario one

Open the E Dolly APP, select your favorite products and services, place an order, and make a payment → Instant gift of consumer (merchant) equity, dividends and equity value estimation → Go to the corresponding offline physical store to complete the consumption experience.

Scenario two

Go to the offline physical store to learn about the goods and services provided by the merchant→ open the mobile APP, scan the QR code of the merchant, select the goods and services you want, place an order, make payment→ instant gift of consumption (merchant) equity, dividends and equity value estimation → complete the consumption experience.

Scenario three

Consumers who do not know how to use mobile phones can bring a consumption card bundled with the family APP, complete the consumption in the physical store→ the merchant opens the APP, selects goods and services, scans the QR code on the consumption card, displays the consumption amount, collects cash, completes the record→, obtains instant gifts and equity valuations of consumer equity and dividends on the family APP (the same as the merchant).

Scenario four

Select your favorite products and services on the "E-Dolly" APP, place an order, and pay → Instant gift of consumer (merchant) equity, dividends and equity value estimation → Offline physical store door-to-door delivery or service to complete the consumption experience.

6. Project feasibility

(1) New consumption scenarios are more attractive to consumers

Under the consumption scenario designed by this project, consumers can not only obtain equivalent goods and services, but also obtain certain equity and dividend gifts, so that an ordinary consumption behavior has additional value-added space. For consumers, since they are all consumption, why not consume on this project platform?

(2) Real-time equity valuation provides consumers with imagination space for wealth appreciation

This project uses the "P/GMV" valuation method to conduct real-time valuation of consumer equity, so that consumers can immediately understand the value of their donated equity and improve their income expectations, thereby increasing the intrinsic motivation of their consumption behavior.

(3) The innovation of marketing mode has provided assistance for the rapid expansion of the market

The innovation of marketing model is mainly reflected in the innovation of equity distribution: the "option average and current right accumulation" distribution scheme allows all consumers to get fair and equitable equity distribution treatment; The "equity increment and equity award" distribution scheme solves the problems of low consumption base in the early stage and insufficient attractiveness of equity income. The differentiated equity distribution makes the equity income from early consumption much greater than the equity income from later consumption. The expectation of "one million cap" equity appreciation has helped to expand the market rapidly.

(4) The O2O closed loop under the new business ecology lays the foundation for the stable development of the platform

The equity distribution model of "three rights in one" for consumers, merchants and operators is the foundation for the long-term development of this project; The operational moat formed by the O2O closed loop will make it difficult for competitors to cross.

7. Prospects

◆This project is innovative and forward-looking under the long-term trend of national policy dividends and the rapid development of the Internet industry, and equity investment will become an institutional choice for the development of the national economy.

◆Equity sharing not only improves the stickiness between the platform and consumers, but also has broad development prospects due to the internal cycle business ecology formed by the "three rights in one".

◆Under the internal circulation mode, the platform can extend its business to many fields such as social networking, entertainment, finance, advertising, travel, tourism, medical care, and pension according to consumer needs, and equity sharing can be implemented in each field.

◆The final result of consumer investment is "national shareholding", which will effectively alleviate the economic pressure brought by the development of artificial intelligence to the unemployed, and the profit growth brought by scientific and technological innovation will be shared by "national shareholders".

2. Market analysis and competition

1. Development status of O2O e-commerce model

E-commerce platforms that have made breakthroughs in offline commerce (O2O) have now entered the fast lane. This kind of service objects to a certain range of residents, through online ordering and offline (physical store) consumption, provides a new experience for the online life of the public. At the same time, it also provides a new solution for the transformation of the local service industry from the traditional business model to the Internet model.

The scope of business activities under the O2O model is very broad, including all goods and services related to people's working and living habits. From the initial practice of the O2O model to today's development and growth; From the battle of thousands of regiments to the only remaining fruits, all of them show that the development and competition of O2O model related industries are fierce.

According to relevant data, in 2017, the revenue scale of China's network economy reached 3,655.68 billion, a year-on-year growth rate of 42.5%; The O2O market reached 999.2 billion yuan, a year-on-year growth rate of 71.5%. And in the next few years, continue to maintain rapid growth. In the environment of the huge local life service market, the O2O industry has broad development prospects.

2. Forecast of O2O e-commerce model

Describing the sheer scale of offline spending, TrialPay founder and CEO Alex Rampell said, "The average online shopper spends about $1,000 a year, and if the average American earns $40,000 a year, where does the remaining $39,000 go?" The answer is that most of it is consumed locally, and people spend money on coffee shops, bars, gyms, restaurants, gas stations, plumbers, dry cleaners and hair salons. ”

Household consumption on the mainland is similar to that in the United States, online consumption accounts for less than 10% of the country's annual goods and services transactions, and the remaining more than 90% of goods and services are traded offline.

With the continuous development of the mainland Internet economy, in the near future, the traditional business field that has not yet been completely e-commerce will become the next blue ocean of mainland e-commerce; The innovation and application of the O2O e-commerce model and the organic combination of offline traditional business and online e-commerce will create another development opportunity for the prosperity of the mainland Internet industry.

3. There are problems in the O2O e-commerce market

Most of the enterprises that use the O2O model to carry out business practice have the same problem: the survival and development of enterprises is not based on business profits, but through continuous financing to maintain competition. "Burning money" has become the only means to obtain traffic and improve user stickiness, causing enterprises to fall into the vicious circle of "financing-burning money-refinancing-burning again". Under the homogeneous competition, the e-commerce market has gradually entered a disorderly state, with limited corporate profits and increasingly difficult survival.

Although the O2O e-commerce model provides a transformation path for the networking of traditional businesses, it cannot change the traditional business relationship between consumers, merchants and operators. It is this kind of solidified business relationship that makes enterprises unable to extricate themselves in the end, no matter how hard they try. Price competition becomes the only option, and the result of price competition will inevitably lead to market contraction. This is the biggest harm caused by e-commerce to traditional business, and it also hurts the e-commerce industry itself.

4. Potential opportunities in the O2O e-commerce market

In addition to providing a transformation path for traditional businesses, the current O2O e-commerce model cannot have a subversive impact on it. The core of a real and disruptive business model innovation must involve the repositioning of the relationship between consumers, merchants and operators. How to reposition this relationship and how to maintain and expand the scale of the industry is not only an opportunity for innovative enterprises to intervene in the O2O market, but also a change that has a profound impact on the O2O market.

With the birth of Professor Chen Yu's "consumer capital" and the success of Didi Dache's business practice based on the "sharing" model, it provides new ideas for the emergence of a new business model, one by one, consumption investment and equity sharing model. This business model of "consumption investment and equity sharing" repositions the commercial relationship between consumers, merchants and operators, and realizes the three-party sharing of platform business results in the form of equity sharing. When the interests of consumers, merchants and operators are aligned, it can not only effectively enhance user stickiness and improve consumption levels, but also avoid the trap of commercial games such as "burning money"; Price competition will no longer become a necessity for the industry, and the scale of the industry will gradually grow due to the win-win sharing of the three parties.

5. Analysis of the legal environment of e-commerce

The development and operation of e-commerce requires a good policy and legal environment. At present, the mainland has promulgated policies and regulations related to e-commerce:

◆ Contract Law of the People's Republic of China

◆ Decision of the Standing Committee of the National People's Congress on Safeguarding Internet Security

◆ Electronic Signature Law of the People's Republic of China

◆ Decision of the Standing Committee of the National People's Congress on Strengthening Network Information Protection

◆ Law of the People's Republic of China on the Protection of Consumer Rights and Interests

◆ E-commerce Law of the People's Republic of China

The promulgation and implementation of the above policies and regulations provide a realistic legal basis for the orderly development and institutional constraints of the industry; It not only encourages the rapid development of the industry, but also requires fair and honest and law-abiding operations, pointing out the direction for the healthy development of the mainland Internet economy. The design of this project also benefits from the relevant laws and regulations promulgated by the state. The disadvantage is that the equity diversification involved in the "equity sharing" business model has no current legal basis.

6. Solve the problem of equity dispersion

(1) Learn from Huawei's virtual equity model

In consumer activities, the platform gives equity gifts to consumers and merchants in the form of virtual equity, without accounting or issuance of certificates, and is credited to the registered account of consumers (merchants) on the platform in digital form, and held by the trade union (or company) of the project enterprise. When the stock is listed, part of the virtual equity to be listed will be converted into consumer equity or merchant equity (common equity owned by consumers or merchants), and listed and traded in the form of Class C shares (drawing on Google's Class C stock model) or equity restructuring with operators; The unlisted portion of the equity continues to exist in the form of virtual equity.

(2) Set up the headquarters of the project enterprise in Haikou or Shenzhen

The unique position of Hainan Province as the only free trade port policy practice base in China, and the relaxed policy conditions provide an ideal growth environment for the application and practice of the innovative business model of this project. Or set up the headquarters of the project enterprise in Shenzhen, Guangdong, with its government's open attitude to business model innovation and Huawei's equity model as a model, which also provides an ideal business environment for the application of the innovative business model of the project.

7. Competitive analysis

(1) Advantages

◆Business model: equity sharing business model, which can truly realize the internal cycle of goods and service transactions.

◆Marketing model: equity real-time valuation model, equity increment, option average, current right accumulation and equity reward distribution mode, taking into account fairness and growth.

◆Target market positioning: Business and profit models determine that the market positioning is relatively vague, and all life-related industries can become target markets.

◆Culture and management: The essence of open and inclusive culture, unique partner management and the incentive mechanism of full shareholding make the enterprise maintain stable development.

(2) Disadvantages

◆The timeliness impact of corporate culture and equity incentives: The positive impact of culture on employees is a subtle process that requires time to precipitate; Equity has an inestimable role in the cohesion of talents, but after all, it reflects a long-term return.

◆Financial problems: Project initiation and development are driven by financing. The success or failure of financing determines the process of project development.

◆The concept of equity sharing is misled: Before the planning of this project, some enterprises have done illegal fundraising in the name of "consumer investment", which has caused a lot of negative impact on the market environment. In the early stage of the project, it will take a lot of energy to resolve the misunderstandings in the minds of merchants and consumers.

(3) Opportunities

◆National policy opportunities: Hainan, as a pilot area for the construction of a national free trade port, has given the project business model a place to take root; Huawei's pioneering practice of Shenzhen's equity model also provides an optional place.

◆O2O model opportunities: More than 90% of goods and services transactions come from offline traditional business fields, bringing unlimited imagination space for the sustainable development of e-commerce.

◆Development opportunities of equity sharing: Equity sharing is a good medicine to solve the increased pressure of unemployment caused by artificial intelligence. The individualization of equity investment will become a focus of national policy support. The project enterprises will therefore usher in an excellent development opportunity.

(4) Risks

◆Giant intervention risk: The current market has basically formed two major competitive patterns of Ali and Tencent, and both parties intend to establish an exclusive business ecosystem. Once this project is successfully implemented, there is a risk of being merged by giants. Or face the risk of giants supporting competition from similar enterprises.

◆Competitive risk of O2O pioneers: Some of the target markets of the project will inevitably overlap with the pioneers, thus facing the exclusion and suppression of the pioneers.

◆ Financing risks caused by the extension of break-even time: In terms of profit plan, although the project is based on reasonable assumptions, data demonstration is carried out. But the reality may be better or lower than expected. Once the break-even time is extended, it will become very difficult to refinance the project.

8. Market strategy

(1) Disadvantages are resolved

◆ Aiming at the timeliness of culture and equity: as the founder of the enterprise, you should take the lead, not be afraid of hard work, and lead the team to overcome difficulties together; It should be strong execution, brave to challenge, and improve the efficiency of the team.

◆ For financial problems: establish a sound financial system, strictly practice economy, and control expenses. Take survival as the first focus of business management, and then strive to expand financing channels.

◆ In view of the misguided concept of equity sharing: the team works hard to resolve the doubts in the hearts of merchants and consumers with sweat; Establish a consumption sharing system, let consumers actively share their consumption experience, and become the best communicator of the concept of equity sharing.

(2) Risk control

◆Giant intervention risk control: under the premise of ensuring independent decision-making, intervention in the form of financial investment is welcome; For similar enterprises to compete, sue enterprises in the name of protecting intellectual property rights, expand public opinion, and occupy the moral high ground; Maintain the first-mover advantage, strive for multiple rounds of financing, quickly obtain traffic, and form a closed business loop.

◆Competitive risk control of O2O pioneers: bypass the mature market of the pioneers and avoid competition; Wait until the flow is stable, the funds are sufficient, and the management is in place.

◆Financing risk control caused by the extension of break-even time: Before the new financing is in place, the team redoubles its efforts to achieve breakeven as soon as possible; Strictly implement the financial system, open source and reduce expenditure, and alleviate financial pressure.

(3) Integration of opportunities and advantages

The above project opportunities show a broad market prospect for the development and growth of project enterprises. Under the guidance of the enterprise spirit of "striving for survival", we plan to integrate the core advantages of enterprises with market opportunities, form a hard-working enterprise team with advanced corporate culture as the link, build a win-win enterprise platform with innovative business and marketing models, and pave a stable development path for enterprises with super competitiveness formed by core advantages.

3. Development planning

1. Short-term development plan

Duration 6 years. Starting from the completion of the first round of financing, first carry out regional pilots in Haikou (or Shenzhen) (or directly launch the national investment promotion plan according to the financing and team experience, and carry out project operation nationwide); After the successful pilot (positive income statement), the second round of financing was carried out to launch the operation plan in the first and second tier cities; After that, the third round of financing was carried out, the national investment promotion plan was launched (or merchants were regarded as financing objects), and the project promotion was carried out across the country. Finally, the business goal of monthly active users of 100 million to 300 million yuan and monthly per capita consumption of 300-500 yuan was achieved. and launch a go-to-market plan when conditions are ripe.

2. Medium-term development plan

Duration 4 years. Under the "internal circulation" model, establish a national online mall, from merchant joining, to purchase and self-sales, and then to self-production and self-sales, establish a high-quality e-commerce sub-platform with multiple modes coexisting and taking into account both high, medium and low consumer groups; At the same time, it has established sub-platforms such as social, financial (third-party payment and blockchain consumer coin), logistics, takeaway, travel, tourism, advertising, entertainment, etc., fully involved in Internet-related industries, and created a diversified Internet super platform. At the same time, the "E Dori Merchant Transaction Service Platform" is established to provide a smooth and convenient transaction channel for merchants to purchase and sell goods.

3. Long-term development planning

No time limit. It is planned to establish an industrial Internet sub-platform, take advantage of the scale advantages of consumers and merchants, selectively participate in various leading manufacturing enterprises, integrate affiliated enterprises on the industrial Internet sub-platform, and provide the best integration channel for product customization and production. Establish a national self-operated catering O2O sub-platform, develop and use cloud, artificial intelligence, blockchain and other technologies to form a large-scale, intelligent and low-profit self-operated catering ecosystem. Systematically involve in education, medical care, pension and other industries, empower advanced technology to traditional industries, and finally create a low-profit life welfare circle that can provide various basic consumption for all shareholders.

4. Marketing model and plan

1. Marketing model

This project innovates the marketing model on the basis of the business model of "consumption investment and equity sharing", and establishes the marketing model of "instant valuation and dividends of equity". At the same time, four equity distribution schemes of "equity average, equity accumulation, equity increment and equity award" were creatively designed to match it.

Equity real-time valuation and dividend, equity average, equity accumulation, equity increment, equity award interpretation:

(Note: Due to the length of the relevant interpretation, it is not suitable to show here, interested parties can consult by private message)

2. Marketing plan

(1) Marketing idea: The core of the idea of this marketing plan is equity sharing.

(2) Marketing target: all consumers and merchants in the region.

(3) Allocation rules:

◆Equity valuation: The "P/GMV" valuation method is used to value the equity of consumers, merchants and operators.

◆Equity ratio: The total equity of the project is 100%. Among them: consumers accounted for %, merchants accounted for %, operators accounted for %,

Share % %, charity % %

◆Project Benefits:

A. Commission income: % of the total transaction volume of the platform;

B. Non-commission income: technical services, advertising, logistics, consignment sales, direct sales and other related income.

◆Consumer rights: equity, dividends, valuation, value-added coupons, consumption coupons, sharing of income.

◆Merchant rights: equity, dividends, valuation, value-added coupons, sharing income.

◆Operator rights: equity, dividends, valuation, operation and management.

◆Charitable rights: Equity in % of total equity.

(4) Marketing objectives

◆Objectives and Basis (see below)

◆Consumer goals (see below)

◆Business Objectives (see below)

◆Business Objectives (see below)

(5) Promotion plan

◆Step-by-step promotion: city promotion, network promotion, consumer (business) sharing

◆National promotion: national investment promotion, network registration

(Due to limited space, this business plan only provides a brief introduction to the marketing plan, and the detailed plan can be consulted by private message)

3. Marketing objectives

The number of active consumers who meet the target is 100-300 million, and the monthly per capita consumption is 300-500 yuan. The target achievement period is 6 years, which is divided into three target periods: 2.5 years for early compliance, 2 years for mid-term compliance, and 1.5 years for late compliance.

Since the main marketing target of this project at the beginning of the project is merchants, the joining of merchants is the prerequisite for the implementation of this project. Therefore, the first half of the project after the launch of the project is set as the project preparation period, while the actual operation period for consumers is only 5.5 years.

4. Target basis

(1) The number of active consumers reached the target of 100 million to 300 million in 5.5 years, based on Taobao's 600 million (projects accounting for 16.67%-50%) and Pinduoduo's 385 million (projects accounting for 25.97%-77.92%) in 2018.

(2) The per capita monthly consumption of 5.5 years reached the standard of 300-500 yuan, which is based on the annual income of the mainland urban population in 2018 of 28228 yuan (the average monthly income is 2352 yuan. This project accounts for 12.75%-21.25%), based on Taobao's annual transaction volume of 4.82 trillion yuan in 2018 (monthly per capita consumption of 669 yuan). This project accounts for 44.84%-74.74%) as a reference, combined with the fact that offline consumption far exceeds online consumption and salary income increases year by year, the goal is very reasonable.

(3) The "P/GMV" valuation method was used for the valuation of consumer and merchant shares, and the result was approximately equal to the valuation level of 24 times "P/E" (approximately 37% of Alibaba's 65 P/E ratio in 2014).

5. Consumer goals

Consumer 5.5 years dividend + equity valuation gain

(Note: The following benefits are calculated based on the assumption of a minimum number of consumers per year, and if the number of people is exceeded, the revenue will be reduced accordingly)

Start consumption at the beginning of the first year: After 5.5 years, the income is 129-1.38 million yuan, and the income is 52-80 times the personal consumption.

Start consumption at the beginning of the second year: After 5.5 years, the income is 75-1.07 million yuan, which is 41-46 times the personal consumption.

Start consumption at the beginning of the third year: After 5.5 years, the income is 9-99,300 yuan, and the income is 3.4-6 times of personal consumption.

Start consumption at the beginning of the 4th year: After 5.5 years, the income is 1.54-16,600 yuan, and the income is 0.63-0.95 times of personal consumption.

Start consumption at the beginning of the 5th year: After 5.5 years, the income is 0.79-12,200 yuan, and the income is 0.46-0.49 times of personal consumption.

(Note: This income is limited to the calculation of the income of the recent development planning period, and the income will gradually increase after entering the medium-term development plan)

6. Business goals

Merchant 5.5 years dividend + equity valuation income

(Note: The following benefits are calculated based on the assumption of a minimum number of consumers per year, and if the number of people is exceeded, the revenue will be reduced accordingly)

Start spending at the beginning of the first year: After 5.5 years, the income is 124-1.54 million yuan, and the income is 11-40 times the commission contributed by the merchant.

Start spending at the beginning of the second year: After 5.5 years, the income is 124-1.53 million yuan, and the income is 8-30 times the commission contributed by the merchant.

Start spending at the beginning of the third year: After 5.5 years, the income is 49.4-562,000 yuan, and the income is 2.5-9.8 times the commission contributed by the merchant.

Start spending at the beginning of the 4th year: After 5.5 years, the income is 8.36-337,000 yuan, and the income is 1.3-1.47 times the commission contributed by the merchant.

Start spending at the beginning of the 5th year: After 5.5 years, the income is 6.85-298,000 yuan, and the income is 1-1.1 times the commission contributed by the merchant.

(Note: This income is limited to the calculation of the income of the recent development planning period, and the income will gradually increase after entering the medium-term development plan)

7. Business operator objectives

5.5 years dividend + equity valuation income of the operator

Number of consumers: 1-300 million people

Total consumption: 2597-18213 billion yuan

Operating income: 10.4-72.9 billion yuan

Net profit: 6.2-43.9 billion yuan

Equity valuation: 145-895.3 billion yuan

V. Company Introduction

1. Company purpose

With equity sharing as the core, create an Internet enterprise that serves the public and shares business results with the public. With the goal of national stock ownership, minimize the life pressure brought by artificial intelligence to the unemployed.

Under the internal circulation business ecology of "three powers in one", provide consumers with high-quality goods and services; Provide businesses with a business environment for green production and harmonious operation; Let operators obtain the greatest social return on the basis of pursuing the greatest social value.

2. Team formation

The formation of an excellent team requires the team members to be based on a common purpose first, and then based on common interests. Therefore, corporate culture is the bond of team stability, and only the same values, common responsibility and sense of mission are the cornerstone of enterprise development and growth.

Therefore, we first form a partner team based on a common purpose, and then recruit talents based on corporate culture, and finally form a stable, large-scale enterprise team with a common mission.

3. Organizational structure

At the beginning of the business, the organizational structure of the project company adopts the management mode of general start-ups, and the functional boundaries are relatively blurred. After the company develops to a certain scale, it will introduce a management model that is more suitable for the company's development and establish a corresponding organizational structure.

4. Management mechanism

As an Internet enterprise with a long-term development concept, the project company intends to implement an open "partner" management mechanism, partners not only include early founders, but also gradually introduce more late talents to join it as the enterprise grows; At the same time, all employees regularly rotate several employee representatives to join the partner team and participate in the major decision-making of the project company. The candidates for the board of directors of the project company shall be nominated by the partner team and voted by the general meeting of shareholders.

5. Equity distribution

(1) Founder equity

There are × people in total, and the equity ratio is ×%. Among them: × project planners, with equity accounting for ×%; Financing and management ×, equity accounted for ×%; APP development × people, equity accounted for ×%.

◆Equity allocation: The "ability + contribution + seniority" model is adopted for distribution, and quantified according to specific classification.

◆Equity maturity: maturity period of 4 years, maturity of 1/4 of every 1 year, plus KPI assessment.

◆Equity withdrawal: in accordance with the provisions of the "Founder's Equity Distribution Agreement", part of the equity is permanently retained; Part of the equity is transferred by the other founders on a pro rata basis or repurchased by the project company.

(2) Partner equity

There are × people in total, and the equity ratio is ×%.

◆Equity allocation: the "ability + contribution + seniority" model is adopted for distribution, and quantified according to specific classification.

◆Equity maturity: maturity period of 4 years, maturity of 1/4 of every 1 year, plus KPI assessment.

◆Equity withdrawal: According to the provisions of the Partner Equity Distribution Agreement, the founder and partner will be transferred according to their respective equity ratios or repurchased by the project company.

(3) Employee equity

There are × people in total, and the equity ratio is ×%.

◆Equity allocation: the "ability + contribution + seniority" model is adopted for distribution, and quantified according to specific classification.

◆Equity maturity: maturity period of 4 years, maturity of 1/4 of every 1 year, plus KPI assessment.

◆Equity withdrawal: According to the provisions of the Employee Equity Distribution Agreement, the founders, partners and employees will be transferred according to their respective equity proportions or repurchased by the project company.

(Note: the founder's equity accounts for 100% in the early stage, and with the formation and increase of partner equity, employee equity and investor equity, the founder's equity is diluted simultaneously)

6. Corporate culture

(1) Responsibility mission

Take the creation of green production and harmonious operation as our own responsibility; The mission is to enrich people's lives and realize people's prosperity.

We pursue: fairness and justice, win-win cooperation; Gratitude to the society and care for people's livelihood; Refuse bribery and build mutual trust; Pursue reasonable profits and oppose disorderly price competition; Advocate product safety and implement green commodity standards.

(2) Company vision

Be an Internet conscience enterprise that is most recognized by society.

The company will carry out business activities around the "responsibility and mission" of the enterprise, and obtain the maximum corporate value on the basis of obtaining maximum social value. The society's return to conscience is infinite, and the more it is recognized by society, the more it can improve the company's own value.

(3) Values

Customer first, win-win cooperation, integrity and integrity, gratitude and care, openness and inclusiveness, perseverance is undefeated, conscientious and dedicated, passionate innovation, learning and growth.

(4) Management philosophy

Fairness and fairness, strong implementation, normal training, efficiency and harmony, incentive and constraint, thinking of danger in peacetime, happiness and happiness.

7. Development strategy

The significance of equity sharing is to build a harmonious and win-win society. As a people-oriented business concept, it has found a way for the public to participate in the operation and management of enterprises; It has found an economic platform for common prosperity for the poor and rich in society. Consumers become shareholders of the platform through consumption, and naturally pay attention to the profitability and development of the platform. While solidifying their own consumption behavior, they will also provide suggestions for the platform, create new consumption hotspots, and guide platform merchants to organize production in a purposeful and planned manner. It can not only increase the profits of platforms and merchants, but also increase the equity income of consumers. At the same time, merchants also become shareholders of the platform by serving consumers, and merchants have also transitioned from a single service income to a double income of service and equity. Consumers, merchants and operators are integrated into one, making the platform the "home" of consumers, merchants and operators, and ultimately forming a closed cycle of production and consumption.

Our strategic slogan is: Dedicate the best products and services to our families!

6. Financing and exit

1. Financing needs

(1) Round 1: Take the "balance of payments" of pilot cities as the goal of this round of financing. The required capital of 4 million yuan in the first round is mainly used for company establishment, equipment purchase, server leasing, marketing and promotion and team building. According to estimates, it is conservatively estimated that with 40 million yuan as the project valuation at the time of the first round of financing, 9.09% of the shares are proposed to be sold in this round.

(2) Round 2: Take the "break-even" of first- and second-tier cities as the goal of this round of financing. The required funds for the second round of 50 million yuan are mainly used for the establishment of branches in first- and second-tier cities, equipment purchase, marketing and promotion, and team building. According to estimates, it is conservatively estimated that 300 million yuan will be used as the project valuation at the time of the second round of financing, and 14.29% of the shares will be sold in this round.

(3) The third round: take the "balance of payments" of other tier cities in the country as the goal of this round of financing. The capital required for the third round is 500 million yuan, which is mainly used for the establishment of branches, equipment purchase, marketing and promotion and team building in other tier cities across the country. According to estimates, it is conservatively estimated to use 3 billion yuan as the project valuation in the third round of financing, and it is proposed to sell 14.29% of the shares in this round.

2. Capital plan

(1) The first round of fund use plan: used for salary, office, equipment, business and other expenses required for the operation of pilot cities. It is expected that it will take two years to break even, and the current round of fund use plan is based on 24 months of expenditure.

Serial Number Item Amount Percentage

1 Salary expense 2.448 million yuan 61.20%

2 Office expenditure 392,000 yuan 9.80%

3 Equipment expenditure 200,000 yuan 5%

4 Operating expenses 960,000 yuan 24%

5 Total 4 million yuan 100%

(2) The second round of fund use plan: for salaries, office, equipment, business and other expenses required for the operation of first- and second-tier cities. It is expected that it will take two years to break even, and the current round of fund use plan is based on 24 months of expenditure.

Serial Number Item Amount Percentage

1 Salary expense 30.6 million yuan 61.20%

2 Office expenditure $4.9 million 9.7%

3 Equipment expenditure 2.5 million yuan 5%

4 Operating expenses 12 million yuan 24%

5 Total 50 million yuan 100%

(3) The third round of fund use plan: for salaries, office, equipment, business and other expenses required for the operation of various tier cities across the country. It is expected that it will take two years to break even, and the current round of fund use plan is based on 24 months of expenditure.

Serial Number Item Amount Percentage

1 Salary expense 306 million yuan 61.20%

2 Office expenditure 49 million yuan 9.8%

3 Equipment expenditure 25 million yuan 5%

4 Operating expenses 120 million yuan 24%

5 Total 500000 yuan 100%

3. Exit the plan

(1) Company buyback

After the company obtains stable cash flow, it is repurchased by the company through negotiation and other means, and the investor exits at a reasonable price.

In order to maximize the implementation of the company's internal "full shareholding" plan, this project intends to use the company's repurchase as the main form of investment exit. The rate of return to investors can be agreed upon in the form of an agreement, and equity repurchases can be carried out from investors at any time when the conditions of the project party are ripe.

(2) The company is listed

A successful listing best reflects the market value of the company and is the most ideal exit method for investors, but it contradicts the project party's "full shareholding" plan. Therefore, a part of the equity held by the investor can be restricted in the form of an agreement, and the restricted shares can be repurchased according to the agreed rate of return when the project party's conditions are ripe, and the unrestricted part will be withdrawn through listing.

(3) Equity transfer

Under the premise of complying with the restricted sale agreement, the investor will transfer the unrestricted part of the equity to other investors, so as to realize the exit of the investment.

7. Financial analysis

1. Financial assumptions

(1) After the half-year preparation period, the project will officially start operation. From the commencement of operations to the end of the target period, the assumed period is 5.5 years;

(2) The financial forecast of this project is based on three rounds of financing, assuming that the financing amount can be fully and in place;

(3) There are no major changes in the national business environment, no substantial changes in national administrative policies, the "virtual equity" model is supported by the management department, and there are no major changes in the socio-economic environment of the main place of operation;

(4) operating income is forecast based on early, medium and late marketing objectives set by the Marketing Plan, and is limited to transaction commission income (excluding advertising, technical services and independent company revenue);

(5) The cost of human resources, fixed assets, office costs and promotion expenses in operating expenses are forecast according to the price at the time of project start-up, and the cost expenditure increases month by month according to the project operation progress;

(6) Project income needs to pay relevant taxes, including value-added tax 17%, urban construction tax 7%, education fee 3%, enterprise income tax 25%.

2. Revenue forecast

Consumption: 259.7-1821.3 billion yuan

Commission: 4%

Operating income: 10.4-72.9 billion yuan

3. Expenditure forecast

Salary expenses: 9.2-1.059 billion yuan

Office expenditure: 147-170 million yuan

Equipment expenditure: 0.75-86 million yuan

Operating expenses: 361-416 million yuan

Total expenditure: 1.503-1.731 billion yuan

4. Profit forecast

Operating income: 10.4-72.9 billion yuan

After-tax income: 8.4-59.2 billion yuan

Operating expenses: 1.5-1.7 billion yuan

Operating profit: 6.9-57.5 billion yuan

Net profit: 5.2-43.1 billion yuan

5. Cash flow forecast

Operating cash inflow: 10.4-72.9 billion yuan

Financing cash inflow: $554 million

Total cash inflow: 10.9-73.4 billion yuan

Cash outflow: 5.9-29.7 billion yuan

Net cash flow after tax: 5.8-43.7 billion yuan

6. Financial evaluation

The project's expected six-year accounting indicators are as follows:

◆Average annual operating income of the project:

1.7-12.1 billion yuan;

◆Average annual net profit of the project:

8.66-7.186 billion yuan;

◆Project net profit margin:

50－59%；

◆Present value of project cash flow:

5.760- 43.678 billion yuan;

◆ Return on project investment (in cash):

9-78 times;

◆ Return on project investment (calculated by valuation):

262-1616 times;

◆Project break-even point:

1st round 19-26 months, 2nd round 31-43 months, 3rd round 41-52 months;

◆Project payback period:

47-60 months.

Financial evaluation: This project has a high return on investment, a short payback period, and high investment value.