BYD is not only leading the way in sales in China's home market, but has also been accelerating its international expansion this year. Recently, it was reported that BYD introduced its Dolphin electric car to the Brazilian market and launched the Atto 3 (domestic Yuan PLUS) in the South African market. Following the Japanese and British markets, this continues to expand in the southern hemisphere.
Released on June 28, local time in Brazil, BYD Dolphin is BYD's fifth model to enter the Brazilian market, along with Tang EV, Han EV, Yuan PLUS EV and Song Plus DM-i series models. It is worth noting that the Dolphin is BYD's first model based on the innovative e-platform 3.0. The starting price of the dolphin in the Brazilian market is 149,800 Brazilian reals (about 326,800 yuan based on the current exchange rate).
As of June 29, more than 300 dolphins have been sold in the Brazilian market. This data is the same as the Japanese market reported earlier, our Chinese consumers' first reaction is that the car sold in overseas markets is too expensive, and the second is that 300 units is very small? It's not. In the overseas market electric vehicles, the price of models of the same level of dolphins, such as the Volkswagen ID.3, is actually more expensive, and then the sales of 300 units is actually a very high local data. BYD has also expanded its physical store network in Brazil, and has now established 24 offline dealer stores. By the end of the year, the company expects to have a total of 100 stores in the Brazilian market, further strengthening its retail business.
At the same time, BYD also entered the South African market, which is also the southern hemisphere, on June 29, launching the Atto 3 (yuan PLUS). This model is the first model designed by BYD specifically for the international market. Currently, the Atto 3 is available in several global markets, including Japan, Australia and Singapore, and is available in South Africa at a starting price of 768,000 South African rand (about 348,200 yuan).
BYD's international expansion was supported by strong sales figures. The latest data shows that in May alone, BYD sold 240,200 new energy vehicles, including 30,679 Dolphins and 35,815 Yuan series vehicles. BYD hopes to further consolidate its market share through continued global expansion efforts.
BYD's rapid entry into the global automotive market and the continuous release of new models demonstrate the company's strategy to strengthen its position in the global electric vehicle market. As more and more consumers turn to new energy vehicles, BYD is also better off catching up.